Principles Of Marketing & Communications In A Digital World - Doc

Added on - 21 Feb 2021

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Principles Of Marketing& Communications In ADigital World
Table of ContentsINTRODUCTION...........................................................................................................................3Description on the new product...................................................................................................4Analysis of the market for new product.......................................................................................5Strategy for the segmentation, targeting and positioning of such product..................................7Marketing mix of new product....................................................................................................9CONCLUSION..............................................................................................................................10REFERENCE.................................................................................................................................11
INTRODUCTIONMarketing is related with all organisation that helps to increase the business activities andprofitability. Technology is changing day by day that helps organisation to increase theperformance by influencing people. Identification of problems and finding solution is the basicneeds of any business industry that analysis the market and get what people wants and how theybe satisfied by communicating with customers (Ismail and et. Al., 2017). To know theimportance of marketing and communication The Body Shop has been selected that is acosmetics, skin care and perfume company, provides different types of products and services indigital world. It adopts new technology in their organisation through which it providesinformation about products and encourages them to buy such product and services. Reportdiscusses about new product which is going to launch by Body Shop, market analysis for suchproduct, strategy for segmentation, targeting and positioning of new product and marketing mixfor product that helps to make right decisions.Description on the new productAn item which is prepared by organisation in order to sale and earn profit is known asproduct. It can be in term of service that are provides to customers for the purpose of makingprofits. The product should be relevant, feasible and able to attract people according tocustomer needs and wants so, profits can be made accordingly. The Body Shop is a beauty andskin care company that provides different types of cosmetics to customers and uses newtechnology to inform people about its products (Lilien, Rangaswamy and De Bruyn, 2017).The Body Shop is planning to introduce a new hair care product that is Anti dandruffshampoo and serum. It is associated with organic ingredients that will help those people who hasheavy dandruff and having damage and breakage of hairs. Most of the people are suffering fromdandruff, hair fall and damage of hairs due to not caring properly, so they are demanding for aproduct which can solve their hair problems. Therefore, Body Shop is going to launch new Antidandruff shampoo and serum that will protect people's hair from damage and breakage (Nadlerand McGuigan, 2018).
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