Business Plan Evaluation

Running head: ENTREPRENEURSHIP
Business Plan Evaluation
Name of the Student:
Name of the University:
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1ENTREPRENEURSHIP
Table of contents
Introduction......................................................................................................................................2
Business environment analysis........................................................................................................2
Comparison of two companies........................................................................................................8
Recommendations..........................................................................................................................10
Conclusion.....................................................................................................................................11
Reference list and bibliography.....................................................................................................12

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Introduction
Business plan is being considered as one of the important strategic tool that can help the
entrepreneur to take the specific step that can help to manage the entrepreneur to take the specific
step for ensuring the organizational growth (González-Serrano et al. 2017). In order to ensure
the successful business idea, the effective role of business plan not only helps to develop both the
short term and long term objectives, but also it helps to analyze both the internal as well as
external environment in the workplace. The business plan of Soul kitchen has been mentioned in
this study. Soul Kitchen is Australia based Food truck business, which is a pizza making
company established in the year 2015. The target customer of this organization is Melbourne
people. On the other hand, Blueprints Business Planning Pty Ltd aims to assist the small and
medium size business plans. It is basically a consultation firm that provide standard advices to
the entrepreneurs for ensuring the standard business performances. It is based in Sydney and
provides different types of budgeting help to the entrepreneurs.
The purpose of this study is to compare two business plans of Soul kitchen and Blueprints
Business Planning Pty Ltd. analyzing the business environments of the companies and those
impact for driving the organizational performances have been described. At the end of this study,
solutions against the issues have been provided.
Business environment analysis
In order to analyze the business environment PESTLE analysis can play an effective role
for understanding the business environment in proper manner. Using the PESTLE analysis tool,
it can be easier for measuring the impact of macro factors on the business environment.
Political factors

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It cannot be denied that Australia is being considered as one of the politically peaceful
country in the globe. However, the local as well as international governances are important for
managing the business practices in the company (Krpálek and Krelová 2016). The local
Australian government follows the strict regulations in case of sharing the strong market
structure in Australia. In this situation, both the organizations namely Blueprints Business
Planning Pty Ltd. and Soul kitchen are liable for following the market rules. On the other hand,
analyzing the political environment in Australia, it has also been identified that power of non-
government organizations are also high in this case involvement of activist group in the policy
making process can create challenges for achieving thee corporate goals of both the companies.
Economic factors
Economic factors are very important for driving thee financial performance of an
organization. Analyzing the employment strength in Australia, it has been identified that
availability of high skilled employees in the market is moderate (Grünig and Kühn 2015). After
the recession in 2018, the liquidity system in the Australian market has increased the inflation
rate. As a result, the breakdown in Australian economy has brought impact on different
organizations. It has not only influenced the food industry, but also it has driven the negative
impact on the consulting organizations like Blueprints Business Planning Pty Ltd.
Social factors
In order to understand the preferences and taste of the customers, the social factors have
strong contribution. Due to various economic opportunities in the market, the consumption rate
of individuals has brought strong socio cultural impact on trade industries (Allen 2017). After the
globalization, with improvement in social status, health has become one of the important