Vodafone UK Marketing and Strategy
Added on 2020-02-03
19 Pages4532 Words43 Views
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Marketing PrinciplesUniversityMarketing PrinciplesByDateNameLecturer’s name
Marketing PrinciplesContentsIntroduction.................................................................................................................................................3Task 1..........................................................................................................................................................3Elements of the marketing process..........................................................................................................3Benefits and cost of market orientation for a selected organization.........................................................6Task 2..........................................................................................................................................................8Environmental analysis............................................................................................................................8Segmentation strategy............................................................................................................................10Targeting strategy..................................................................................................................................10Positioning strategy...............................................................................................................................10Task 3........................................................................................................................................................11Development of the products.................................................................................................................11Pricing strategy......................................................................................................................................11Promotional strategy..............................................................................................................................12Additional elements in marketing mix...................................................................................................13Task 4........................................................................................................................................................14Marketing mix.......................................................................................................................................14Differences in marketing products or services.......................................................................................15Difference between domestic marketing and international marketing...................................................16Conclusion.................................................................................................................................................18References.................................................................................................................................................19Page 2 of 19
Marketing PrinciplesIntroductionMarketing of the products of a company is very essential from the company's point of view. It can be said that if a company want to expand the business venture, then it must take serious stepsto promote the products of the company. There are various stages of the markets where the promotions and marketing can be done and by which the products will be able to reach the target customers in the market. A proper marketing of the organisational products helps to rebuild the reputation of the company in the marketing scenario. It is to say that proper marketing of products helps the organization to achieve the organizational goal more effectively than any other processes in the field. There are some crucial aspects of marketing that is needed to be followed in a proper mannerism. It will help the organization to make positive impacts in the minds of the customers. Here, in this case, Vodafone UK is trying to rebuild the reputation among the people of UK in all new ways. Vodafone UK has been a renowned company and has been giving the servitude to the people of UK for many years. The assignment is about the marketing process and its importance to remind the customers about the present situation of Vodafone UK in the current market. Task 1Elements of the marketing processThere are various elements in the marketing process by which a company can promote the product and reach the target audience by different kinds of activities. The different elements are as follows,Page 3 of 19
Marketing PrinciplesMarket researchMarket research is a simple process by which the company can know about the condition of the market and the activities those are needed to launch new products in the markets. It recognizes the target customers in the market and depending on which the company can produce the products. In this scenario, if Vodafone UK tries to launch new offers in the market then they must go through the needs and the demands of the customers. This will help the management department to know about the exact market condition and based on which they will take all the business strategies(Abkowitz, 2008). Market strategyPage 4 of 19
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