This article provides an overview of packaging design, retail brand research, sustainable packaging, and plastic packaging history. It also includes an overview of the Kwik Kopy Canberra Company and Tea 2 brand.
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Running head: ENVIRONMENT AND PACKAGING Environment and Packaging Name of the Student Name of the University Author Note
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1ENVIRONMENT AND PACKAGING Week 1: Part1: Dosomeresearchon packagingdesignandgiveabriefoverviewof your understanding of packaging and it’s applications. The term packaging is referred to the science, art as well as technology of enclosing and protecting products which are to be distributed, store, sold and used. Packaging is chiefly done for two purposes. Firstly, packaging is done in order to prevent any kinds of breakage, weak, tear of spilling of the product (Zalasiewicz et al., 2016). It can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale and end use.Another purpose of packaging and leveling products by the company is to inform the consumers about the product type and benefits of the same. Therefore it can be understood that packaging helps the management to enhance the awareness of the product in the chosen market. Not only that, packaging also helps the business owners to attract the target consumers by mentioning unique and attractive benefits of thw products on the upper surface of the packaging (Rodriguez et al., 2014).The packaging design of the product is chiefly based on the product type. For instance, liquid and semi liquid products are chiefly packaged unique sturdy cans or tubes in order to prevent spilling. Packaging designs are made attractive in order to attract the consumers towards the products. For instance, the packagings of beauty creams are made highly feminine since the target consumers of the product are female consumers. Part 2: Retail brand research: Research a local Canberra-based brand (a shop and or market-startup) and answer the following questions: 1.What is the company’s “brand story” and how does is this communicated in the design of the products and packaging?
2ENVIRONMENT AND PACKAGING The local Canberra based brand that has been selected for this article is theKwik Kopy Canberra Company located at Kwik Kopy Canberra.The mentioned company is a highly popular printing company. Kwik Kopy are the experts in corporate design and printing solutions (Walden et al., 2015). The Kwik Kopy brand provides the consumers with everything from design advice and branding assistance to stationery and poster printing, photocopying and catalogue collating. 2.Who is the target market of the company? How do you think they address this target market (ie. use of colour, graphics, type of products) The target market of the company is middle class as well as upper-middle class population of age ranging from 18 years to 50 years.Being a printing company, the mentioned organization has paid special attention to its packaging. Majority of the products are packaged in a red cardboard box (Leelaphiwat et al., 2018). The surface of the box is made glossy in order to make it water resistant. The logo of the company is printed over the same which looks highly classy yet fun. 3.What type of packaging does the company use (branded carry bags, tissue paper, branded boxes etc.)? What does the packaging say/make you feel about the brand? The company uses branded boxes for packaging purposes. The boxes are sturdy enough to hold heavy materials and are made water proof in order to prevent wetting of the products due to rain or water spillage. While buying product from the mentioned store I felt that the packing provided symbolizes the high quality of the garments. Moreover, I found the information provided at the back highly helpful.
3ENVIRONMENT AND PACKAGING Week 2: Part 1: Research and provide an overview of your understanding of how cardboard as a packagingmaterialcameabouttobeusedtoprotect,containandpromotecereal companies. Several advantages can be pointed out when it comes to usage of cardboard as a packaging material for cereals. Firstly, cardboards are sustainable, cheap as well as light weight which makes it a convenient packaging material for both the manufactures as well as consumers. Besides that, in order to enhance the sturdiness and durability of the packaging, the cereal companies uses two to three layers of corrugated cardboard along with 5 or 7 fluted layers so that maximum protection to the cereals can be provided. Considering the fact plastic packaging is a burning issue in the current society, the serial companies uses cardboards since they are recycle and decomposable. This in turn posses the potential to reduce the strain on the environment and keep packaging costs low. Part 2: After viewing the collection at NGA – discuss two to three key pieces that have caught your eye and that you can potentially see develop into a product line. Do some research on the collections and retail store? Brand 1: Fearless Birds The mentioned product is a notebook. The packaging design of this product has attracted my attention. The front cover of the note book has the elegant contrast of black and white. On the charcoal black base, a while bird in a flying gesture is printed. In order to attract the attention of the consumers, each and every detail of the feather was drawn by the artist.
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4ENVIRONMENT AND PACKAGING Brand 2: French 12thCentury cup The French 12thcentury cup has attracted my attention due to its highly glamorous design. The cup was given a royal look by the artist by incorporating stones at the sides of the class as well as on its holder. The cup had a metal finish and was in the color of magenta. The entire product is highly attractive and posses the potential to attract the attention of the consumers. week 3: Part 1:Research how milk was packaged over time and write a brief overview showing your understanding. From time immemorial milk has been sold to the consumers of Australia in mainly two forms, namely, liquid milk and powdered milk. In this blog we are going to discuss about the packaging history of liquid milk. In early days, milk was packaged in glass bottles and was sold to the consumers. As a packaging material, glass was chosen in order to ensure safety of the products. The packaging of the milk changed from glass bottles to High Density poly Ethylene (HDPE) container due to the development in its processing as well as marketing process. Compared to glass, the HDPE containers are cheaper, are of lighter weight and softer. Not only have that, unlike the glass containers, there prevailed no risk of breakage of the glass. Due to the advancement in technology, currently milk is packaged in Cartons. The cartons are lightweight, easily disposable and recyclable. Week 4:
5ENVIRONMENT AND PACKAGING Part1:Dosomeresearchonsustainablepackagingandgiveanoverviewofyour understanding of this area. Packaging is considered to be a crucial part of a product as well as of an organization. Howeveritimposeshighlynegativeimpactontheenvironment.Duetotheincreasing environmental degradation, a good number of consumers in developed countries like Australia are currently supporting green organizations that are organizations that support degradable packaging. As per my opinion, graphic design industry should understand the necessity of sustainable design for long term benefit of their organization as well as the environment. Week 5: Part1:Watchthevideoonsustainablepackagingandgiveanoverviewofyour understanding of the content. In this video packaging products have been compared to rubbish. The video pointed out how over packaging is harming the population both directly as well as indirectly.Through this video, Mark Constantine demonstrated how several manufacturers thoughtlessly incorporate unnecessary packaging in their products. Considering the fact that plastic packaging is non- recyclable and hence is harmful for the environment, management of product manufacturing should stop unnecessary packaging of products. Besides that, unnecessary packaging also enhances the overall price of the product to a great extent. Hence designers should consider sustainability as an crucial factor. Part 2: The whole concept: branding, packaging and display. Research a major retail brand (examples of brands are Kikki K, Tea 2, Typo etc.) that sells products in a similar
6ENVIRONMENT AND PACKAGING category to what you thinking to create for your final product. Discuss why this brand are successful by answering the questions below: How does the company integrate packaging, branding and display to give you an all round idea of their brand? When it comes to the Tea 2, the package of the product is basic yet colorful, bold and attractive. In order to make the consumers quickly understand the flavors of the tea, Tea 2 uses different colored tins for different flavors. The welcoming gesture of the rand highly enhances the satisfaction of the consumers. They aimed to create a welcoming atmosphere, and all feature various tables with flavored teas ready for pouring. What does the brand “say” to the customer and why would someone pay more for this brand than another brand selling a similar product? The chief factor that has been used as techniques by the management of the company in order to enhance the loyalty of the consumers is the quality of the product offered. The Tea 2 Company provides consumer with premium quality tea. Along with that, the excellent store format of the company along with the good consumer service and vuisually attractive packaging of the product can be considered as other reasons behind its consumer loyalty. What materials have they used to achieve the overall “look” and feel of the interior and what does this “say” about the company? The mentioned company use handcrafted teabag in order to pack their products since the soft cotton weave posses the potential to maintain the physical shape of the tea leaf along with maintaining the taste.
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7ENVIRONMENT AND PACKAGING Week 6: Part 1: Do some research on the history of plastic packaging. Give an overview of your understanding of this topic. The founder of plastic is Alexander Parkes and plastic was created in the year 1862. The first plastic was named parkesine after the name of the founder and was made of alcohol, camphor and cellulose. In the year 1870, the Hyatt brothers patented a mixture very similer to the former one (Ramos, Lozano & Fernández-Alba, 2018). That mixture was heated, molded and pressed in the form of plastic to create different types of products like denture plates. The mentioned product was named celluloid. In the year 1900, cellophane was created in the 1900s. This product is currently used for creating scotch bran cellulose tape which is considered to be a highly useful material for packaging. Polythene was created by accident by Hans von Pechmann in the year 1898 and till now it is one of the most common packaging resources due to its durability.
8ENVIRONMENT AND PACKAGING Reference List Leelaphiwat, P., Auras, R. A., Burgess, G. J., Harte, J. B., & Chonhenchob, V. (2018). Preliminary quantification of the permeability, solubility and diffusion coefficients of majoraromacompoundspresentinherbsthroughvariousplasticpackaging materials.Journal of the Science of Food and Agriculture,98(4), 1545-1553. Ramos,M.J.G.,Lozano,A.,&Fernández-Alba,A.R.(2019).High-resolutionmass spectrometry with data independent acquisition for the comprehensive non-targeted analysis of migrating chemicals coming from multilayer plastic packaging materials used for fruit purée and juice.Talanta,191, 180-192. Rodriguez, F., Cohen, C., Ober, C. K., & Archer, L. (2014).Principles of polymer systems. CRC Press. Walden, R., Lockhart, C., Lie, S., & Pandolfo, B. (2015). Imperfect Aesthetic: How the changing use of plastic in objects has changed our perception of it.Provocative Plastics. Zalasiewicz, J., Waters, C. N., do Sul, J. A. I., Corcoran, P. L., Barnosky, A. D., Cearreta, A., ... & McNeill, J. R. (2016). The geological cycle of plastics and their use as a stratigraphic indicator of the Anthropocene.Anthropocene,13, 4-17.