Marketing strategy of Inditex Research Paper 2022

Marketing Strategy 0
Marketing Strategy
Student’s Name
10/1/2019

Marketing Strategy 1
Marketing strategy of Inditex
Inditex enjoys strong brand positioning in the competitive market by providing a high variety
of products and different ranges. The company focuses on using various promotional tools
like billboards, brand endorsers and chooses the prime location that has fashion-forward
window displays to increase brand visibility and charges premium prices for high-quality
fashion products. The company uses a direct distribution strategy and positions itself as a
high-quality fashionable brand. It uses attractive packaging by maintaining sophistication
and paper bags concerning environmental challenges. It focuses on delivering maximum
satisfaction to its customers by regular updates in its clothing and apparel and following
international designs (De Jorge Moreno and Carrasco, 2016).
Marketing Issues of Inditex
In order to achieve sales, the company faces the challenges of a highly volatile market and
increasing competition. It also faces the issue of government pressures and restrictions on the
trade and production of goods. The recessions and unequal distribution of income create
difficulty for the company to attract the target market and attain higher profitability. The legal
laws regarding employment and fair pay increase the cost of the company (De Jorge Moreno
and Carrasco, 2016).
Overcoming of marketing issues
In order to overcome the above-mentioned issues the company is highly focused on
environmentally friendly production and adopts the cost leadership and differentiation