Environmental Analysis of Automobile Industry for Bentley

Assessment 1 Environmental Analysis of
Auto-mobile Industry

Table of Contents.
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Critically evaluation of challenges of internal and external business environment.....................3
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business Environment is basically defined as the factors that may tend to affect the
internal and external working of industry. With the help of business environment identification
of opportunities, fully utilization of resources and improves the overall performance of firm.
Business environment is an important aspect at all the level of business. The report is based on
'Bentley' which falls under the category of one of the top luxury car brand based in U.K.
Analysis shows about critically evaluation of challenges of their internal and external business
environment. Furthermore, it also shows about the details on the challenges they encounter in
trading under international business.
TASK
Critically evaluation of challenges of internal and external business environment.
For measuring the challenges of internal business environment 'Bentley' may tend to
utilize SWOT analysis (What Is a SWOT Analysis and How to Do It Right, 2021). As with
utilization of SWOT company able to analyse strength, weakness, opportunities and challenges.
Strength Weaknesses
Popularity: One of the major strength of firm
includes the huge and wide popularity of
'Bentley' as being quite, unique because of its
luxury and sporty nature invention of cars.
Technology utilization: Another strength that
company posses is being accessing and
utilization of the available technology
(Nashiruddin, 2019). As all the cars being made
of superior and with high end technological uses.
Research and Development: 'Bentley' strength
in their R&D department as being famous and
popular for their unique and beautiful car
designs across the globe. With time to time
company have impressed the world with suave
and modern car designs.
Target segment: One of the challenge that
company tend to posses regarding the target
customer. Being one of the high and luxury
car manufacturer brand tends to only focus
and selling of vehicles to a limited segment or
niche target population.
Longer waiting time: For maintaining high
quality standards 'Bentley' only aims at
manufacturing or producing limited number
of cars. As being one of the challenge
regarding a lot of customers requires to have
longer waiting time period for their turn.
Limited Reach: Another challenge that
company faces regarding wide range as,
being into limited countries for business. New