Environmental Analysis of Automobile Industry for Jaguar Company

Environmental
Analysis of
Automobile Industry

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Internal Analysis of the Jaguar company by using SWOT model :-...........................................3
PESTLE analysis of Jaguar company:- ......................................................................................4
Value Chain analysis of Jaguar company :-................................................................................6
Porters Five Force model of Jaguar company:- ........................................................................7
Critical evaluation of challenges in internal analysis:-...............................................................8
Critical evaluation of challenges in external analysis:- ..............................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
The term global business environment may be define as the environment of the different
countries which not only affect the economy of the country but also affect the various activities
and decision making of the company(Ahmed and Alam, 2021) . The different factors which
comprises in the global business environment affect the operations of the business in a very
immense manner. The following report is based on the Jaguar company. The respective company
deals in the manufacturing of the luxuries. This is a British multinational car manufacturing
company who's headquarter are situated in Whitley, Coventry, England. The company was
founded in September 1935. the following report is going to cover the challenges which are
faced by the company and along with this, this report also cover the evaluation of the external
and internal environment by using various frameworks like SWOT, PESTLE, Porter's Five
Forces model and value chain.
TASK
Internal Analysis of the Jaguar company by using SWOT model :-
Meaning :- SWOT analysis is basically a framework which help the company in planning and
making strategies for the business. With the help of this technique an organisation can easily
identify their strength, weakness and easily grab the opportunities available in the market. Along
with this, this model also help the company in effectively identify the challenges which are face
by the company. In context to the Jaguar the, SWOT analysis has been discussed below:-
Strength:-
 Popularity :- the brand image of the company in the automobile manufacturing industry
is very good. As they only deals in the luxurious cars which help the company to
maintain their brand image in the market(Amponsah and Ahmed, 2017).
 Employees :- the biggest strength of the company is their skilled workforce. As quality is
being considered as one of the most important factor for the company. The employees of
the company is known for their knowledge, skilful talent and expertise in the market.
Weakness :-
 Product range :- As compare to their competitor the respective company has limited
range of product. Due to this they are not able to offer different types of options to their