Environmental Analysis of Qantas Airways

Running head: ENVIRONMENTAL ANALYSIS OF QANTAS AIRWAYS
ENVIRONMENTAL ANALYSIS OF QANTAS AIRWAYS
Name of the Student:
Name of the University:
Author note:

ENVIRONMENTAL ANALYSIS OF QANTAS AIRWAYS1
Executive Summary
This report makes an environment analysis of Qantas and gives outcomes at the end of each
analysis. The external environment shows that Qantas has growth opportunity yet the
company is also facing losses due to recession and intense competition. The internal analysis
identifies the excellent service quality as their niche, cost leadership and differentiation
brought success for the company. However, the losses prevails.

ENVIRONMENTAL ANALYSIS OF QANTAS AIRWAYS2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
CSR and Business Ethics.......................................................................................................3
External analysis....................................................................................................................3
PESTEL analysis................................................................................................................3
Porter’s five forces model..................................................................................................4
Internal analysis.....................................................................................................................5
Resource based model........................................................................................................5
Resources...........................................................................................................................5
Capabilities.........................................................................................................................6
Competitive advantage.......................................................................................................6
Strategy formulation...........................................................................................................6
Strategic leadership................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8