Managing Cultural Diversity at Workplace - Case Study on Morrison

Equality and Diversity in
the Workplace

Table of Contents
TOPIC .............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW ...............................................................................................................2
RESREACH METHODOLOGY ....................................................................................................4
DATA ANALYSIS AND INTERPRETAION ..............................................................................7
RECOMMENDATION, REFLECTION AND CONCLUSION .................................................21
CONCLUSION .............................................................................................................................22
REFERENCES..............................................................................................................................23

TOPIC
“ Managing Cultural Diversity at workplace” - Case study on Morrison
INTRODUCTION
In today's scenario of marketplace, the aspect of equality and diversity is considered as an
important role within an organisation. This is because, it help employers and employees to build
healthy and strong relationship as well as lead them to improve the working culture in an
amended manner. Moreover, the term diversity is refer to recruiting and respecting diverse
cultural, gender, age, religion, value, norms, beliefs inside company, on the contrary equality is
link with those process in which organisation treat their personnel in an equal manner. However,
these two aspects are differ in meaning or functions but their adaption benefit establishment in a
positive mode (Bhattacharya, T, 2016). The core advantage which company obtain by the
practice of equality and diversity is that it motive them to improve its overall productivity and
profitability ratio in an impressive or innovative style. This report is based on the title of
managing cultural diversity at workplace. To this context, Morrison company has been regraded
which is one of the reputed and well established firm in UK retail industry. To understand the
concept more effectively and efficiently, this research report covers research aim, objective,
literature review, research methodology. Furthermore, analysing the collected data through
questionnaire and interpreting the same, providing suitable suggestion and sharing the researcher
experience in the format of reflection.
Research Aim
“ To investigate the significance of cultural diversity in improving workplace working
culture” – Case Study on Morrison.
Research Objective
 To study the importance of cultural diversity in organization.
 To identify the benefits that Morrison can obtain from maintaining cultural diversity in its
business functions.
 To determine the challenges that organization face while managing cultural diversity
within the functional unit.
Research Question
 What is the importance of cultural diversity in organization?
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 What are the benefits that Morrison can obtain from maintaining cultural diversity in its
business functions?
 What are the challenges that organization face while managing cultural diversity within
the functional unit?
Rationale of research
The main rationale behind choosing this topic is that with the adaption of globalisation or
digitalisation, it impose huge pressure over organisations in terms of accepting different
background employees within business function. However, by conducting such type of study, it
assist researcher to understand and recognise the importance of equality and diversity in
organisation. Along with this,,it also help them to identify the benefits which they can achieve by
behaving ethically and morally towards their personnel. Additionally, taking initiative to
organise such research empower researcher to determine several challenges that employers face
while maintaining cultural diversity among manpower. Furthermore, it also drive them to
examine appropriate solutions for identified problems or challenges in an effective manner.
Moreover, through this research, investigator also be able to gain knowledge about various
researcher methods that lead them to prepare valid and accurate report in a stipulated time limit.
LITERATURE REVIEW
To study the importance of cultural diversity in organization
According to Katie Sawyer, Cultural diversity is defined as and visible when population
differences are represented within a society. Cultural diversity includes several elements such as
race, ethnicity, age, language, nationality, sexual orientation, gender, religion and socio-
economic status. Cultural diversity can benefit the organisation and hold huge importance.
People or workforce of an organisation belongs to several different societies, holds varies
perspectives and belongs to various backgrounds (Boehm and Dwertmann, 2015). Cultural
diversity benefits organisation in several form and play a very important role in enhancing,
company's profits, market share and market position. Cultural diversity allows entity to perform
marketing of its brand and products in more effective manner. The reason behind it is diverse
workforce allows new and unique ideas to flow in entity for performing marketing activity, also
employees belonging from different societies, build peoples trust in the brand and help entity to
acquire better market, along with targeting wider segments of people. Moreover, Cultural
diversity allows company to innovate and be creative. People from separate section of the worlds
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are involved and associated with the business, this will automatically flourish fresh and creative
ideas in organisation for performing tasks and conducting several activities. For instance
marketing, an individual belonging to a particular community knowing all tiny details about the
marketplace will be more productive and introduce or suggest better marketing ideas in
company. These ideas which an individual develops will be aligning to the targeted audience and
in accordance with those elements which attracts more and more people and motivates them to
change into potential buyer of organisation. Another important area which is affected in a
positive manner due to cultural diversity is operations. A diverse workforce will be well known
to the difference in them and it enable them to develop an understanding amongst each other or
team members which enhances the productivity of company as teamwork is promotes and move
entity towards attaining growth and success along with better operations and ultimately increased
number of profits units.
To identify the benefits that Morrison can obtain from maintaining cultural diversity in its
business functions
As, discussed that cultural diversity is an important aspect bringing innovation in
organisation, enhancing its operations and improves company's marketing strategies. In
accordance with the view of Kimberly Amadeo, these importance holds several benefits along
with it, in relation with the entity. The most effective advantage of cultural diversity which
company enjoys is employees associated with it, their unique ideas, skills and knowledge about
their respective marketplace (Boehm and Kunze, 2015). These difference in knowledge and
thinking enable entity to operate in prescribed manner or in accordance with the needs of people
and be most effective in workplace acquiring maximum market share. Also, operations
effectiveness increases due to cultural diversity and this result in enhanced productivity of the
whole organisation, resulting in higher customer satisfaction, higher profits and higher market
position. Furthermore, another benefit of cultural diversity is it assist entity to adopt fresh
methods according to the target market, build coordination and effective team working attitude in
minds of employees and increase the efficiency and knowledge of personnels. These factors
motivates workforce to perform better tasks and develop understanding amongst one another,
helping each other in their jobs, building healthy relations. This will bring coordination and
cooperative environment in organisation, developing better working conditions. These are few
advantages or benefits which will drive towards entity due to cultural diversity
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To determine the challenges that organization face while managing cultural diversity within the
functional unit
In view of Katie Reynolds, due to cultural diversity management also faces some
difficulties in managing staff of different functional units which are present in company. Major
issues arises is related to the cost of administration. Diversity management involves huge cost as
in order to effectively manage people company had to provide diversity training. In these
training all employees, top management and clients receives lessons to communicate with one
another through appropriate interactive channels. These training sessions are conducted by
professionals company invites from outside and charges fee and therefore, it becomes an
expensive process. Furthermore, another visible challenge or disadvantage of working with
diverse workforce is discrimination. Both managers and employees are part of it, they
discriminate on various diverse basis which makes them unique and separates them form one
another (Chrobot and Aramovich, 2013). This discriminative attitude of individuals or any
employee or manager will demotivate staff. The environment of organisation becomes negative
and unhealthy, personnels will start feeling uncomfortable and unsecured. All these factors will
impact workforce performance and they will becomes less effective developing negative attitude
for organisation, this will harm entities reputation reducing its productivity. Therefore, diverse
cultural management becomes a huge challenge and harmful action for company to perform,
involving huge risks.
RESREACH METHODOLOGY
This phase of research is regarded as one of the essential elements as it help investigator
to collect accurate information as well as motive them to render better solutions for pre identified
research problem in an amended manner. In context of report, investigator make use of research
onion in order to understand and interpret the different aspects of research methodologies which
are as follows:
Research Philosophy refers to the set of beliefs connected to the research topic and
investigation being conducted. The philosophy which is used by researcher can be varied
according to the topic and goals of research and in developed in accordance with the best choice
to achieve research objectives. Mainly there are two philosophies that are used by investigators,
Positivism and Interpretivism. For this research report investigator is adopted Interpretivism
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