Assessment Element 1 Essay on Land Rover

Essay on Land Rover

INTRODUCTION
The operations of business deals with various factors of the management that will have an effect
on the business's activities and functions. The company consider in this report is land rover.
It is top leading British company. The company was founded in 1978 deals in manufacturing
car and wheels( Singh and et. al.,2021). The report will cover the nature of the business,
size, ownership, turnover, profit and development, external environment, the link between
the changes in the external environment and the opportunities and threats that are faced by
the business. At last there is an opportunities and threats to a company activities are get
followed.
MAIN BODY
Nature of the business, size, ownership and where available, its turnover, profit and growth.
Format Number Total
area (m2)
Total
area (sq ft)
Mean
area
(m2)
Mean
area (sq
ft)
Percentage
of space
+/- Shops
2016
Land rove Extra 252 1,648,842 17,748,000 6,543 70,429 44.53%
Land rover
Superstore 479 1,307,610 14,075,000 2,730 29,384 35.32% 1
Land rover
Express 1,740 376,629 4,054,000 216 2,330 10.17% 8
Land rover
Metro 176 185,156 1,993,000 1,052 11,324 5.00% 1
One Stop 780 117,894 1,269,000 151 1,627 3.18% 1
Land rover Dot-
com only 6 66,519 716,000 11,086 119,333 1.80%
Dobbies 0 0 0 0 0 0.00% 36
Total 3,433 3,702,649 39,855,000 1,079 11,609 100.00% 27
External environment
Pestle analysis is a concept in marketing principles. This concept is used by the
management as a tool to check how external factors influence the working of the
organisation(Tavanandi and et. al.,2018).
. Further we will discuss the PESTLE model using an example of land rover that are as follows –
Political factor
It is related to political scenario surrounding company's decision that are taken by the
government which might affect working of the business in terms of Tax, tariffs,
environmental regulations, government intervention, political stability.
Positive impact Negative impact
The company gains more profit across many
countries as it is treated as luxrous brand,
and there is political stability in the other
countries, this creates a favourable business
climate for. The rules and regulations in
After the end the company has to pay the
taxes according the tarrifs and land rover
now have to pay more for the tariff
according to the rules of WTO (Chung and
Kang, 2017).
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