This report provides a value chain analysis of Sainsbury's, a leading supermarket chain in the UK. It examines the internal business environment and the activities that contribute to its success. The analysis includes primary activities such as inbound logistics, operations, outbound logistics, marketing and sales, and services, as well as support activities like human resources management and R&D. The report also includes a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of Sainsbury's.