Impact of Covid-19 on Consumer Behavior and Online Fraud

Essay
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
ISSUE..............................................................................................................................................3
RULES.............................................................................................................................................3
APPLICATION...............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Consumer behaviour is effective and valuable part of company. For the customers brand
is very important which reflects overall integrity of company and most of companies sets their
individual departments for managing and controlling issues. For that companies decide their
brand name and the main Issue Company faces with corona virus which is rises of criminal
activities on social network. Thus, the present essay is based on the anti counterfeiting group and
WTR in which company face issues due to corona virus. The report will cover various theories
of consumer behaviour in respective manner as well as issues related with online purchasing
power.
ISSUE
In the present case scenario, the main issue is undertaken regarding corona virus in
context of consumer behaviour. In the present all the purchase and sales of goods and services
happens online due to Covid-19. Presently most of the people face various problems with online
marketing. as per the research, it is proved that recent uses of Facebook, Instagram and
Whatsapp in the recent week (Yezli and Khan, 2020). Main issue with this is rises of criminal
activities on social media and using face trademark for their product and services. Through
customers get damaged product and fake sites are increase wastage of time. Through that
customers are not safe for purchasing product and services through online. According to the new
study research firm kantar, face book, instagram and whatsapp have seen increased usage in
recent week, with this people looking to stay connected during government ordered lockdown to
help combat the corona virus. Thus, in such case the issue is increases fraudsters due to online
purchasing which is increase advantage for criminal activities.
RULES
Meaning:
Consumer is the main and effective part of the market. Customers are puts their efforts
for success of market and through that companies able to increase their sales at market place
(Decker, 2017). That is mainly focus on purchasing products and services at market place in
effective manner. Consumer behaviour is the study of individual customers, group or
organization select, buy and dispose ideas, goods and services in order to satisfy their needs and
wants. Online marketing is important aspect for present day shopping. Present days customers
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