Importance of Omni-Channel Marketing

TASK 3
P6. Demonstrate the importance of Omni-channel marketing to attain commercial
objective
Omni-Channel Marketing:- The Omni-Channel is defined as the idea of using all
channels in developing it one or united understanding for clients. Managers of Marriott Hotel
implement this Omni-channel marketing as it comprise both long-established and social canal
such point of sale through in-store and online experiences. It creates opportunity for attracting
large number of clients to survive their luxurious and comfortable lifestyle (Liesander and
Dharmayanti, 2017).
Importance of Omni-Channel Marketing:- Some of the importance for Omni-
Channel marketing is explained as under:-
 Improve consistency of customers:- It is the process through which managers of a
company provides qualitative goods and services to their potential customers in order
to meet their requirements. Managers of Marriott Hotel focus on the change in taste
and preference of their end-users within this pandemic situation. The Omni-channel
marketing develops various facilities for its clients to relax and assure being safe and
healthy with their proper arrangement of medical treatment to reduce the impact of
corona virus.
 Customer Relationship Management:- The main purpose of business is to develop
good relation with their customers through satisfying needs and wants. It further
analyse the basic requirements of customers which are to be fulfilled in advance
before their arrival and supply it on their arrival. Managers of Marriott Hotel attract
its users by understanding their demands and fulfil it by providing qualitative services
at least-cost effective pricing strategy (Lo and Fang, 2018).
 Increase brand awareness:- The managers focal point on growing brand awareness
by endorsing and locating their varied facilities to its customers through
advertisements on print and social media. The Omni-channel marketing creates
opportunity for business to enlarge customers by contracting with their travel agencies
for sending their clients to hotel. Managers of Marriott Hotel focus on increasing
brand awareness on various websites such as Facebook, Whatsapp, Instagram, etc., to
increase their sale and profits.
 Develop consumer loyalty:- It is the most important task for every organisation to
increase client support and faithfulness by supplying them qualitative services at
which their existing users are prepared to reimburse high prices. The managers of
Marriott Hotel are emphasized in providing good services with clean and pure
atmosphere for their clients to relax. It further focuses on managing food and
beverage, lodging and travelling services for their guest to enjoy luxurious livelihood.