Introduction to Marketing and the Marketing Mix: A Case Study of Nestle's Chocolate Confectionery

Introduction to
marketing

TABLE OF CONTENTS
INTRODUCTION
MAIN BODY
CONCLUTION
REFERENCES

Introduction
All organisations need to have a set of tactics that we can use for promoting their
brand for any product in their target market. The four P's makeup a typical proper marketing
mix which is the best fusion of things which are related directly to the company. This
includes price, product, promotion and place. Hey admin discussion is about creating
objectives present in marketing mix for setting budget measures and objectives of product.
These are done for necessary achievement of market goals and action measures for creating
need and demand in market. Pricing is usually considered to be as one of the most important
factor as it influences and enhance the main image of product. To explain all these things in a
better way Nestle company and its product of chocolate Confectionery is chosen to explain
all these things in a better way. This report will consist a proper explanation of all the
marketing mix elements explain all the components which are included in marketing mix and
explain how the product chocolate confectionery of Nestle is used to gain competitive
advantage (Ahmed and Rahman, 2015)
Main body
Product is considered to be the most important element, briefly explain till what extent, for
any firms in the market of Chocolate Confectionery at Nestle Company.
Key component’s which are present under marketing mix element.
In the basic term marketing mix can be defined as a cluster of ideas and many plants
which are followed and concluded by a proper marketing representatives for promoting a
particular product or any kind of service which is actually called marketing mix. In this
concept there are many amalgamation of ideas and several concepts used which are
formulated together so that strategy can be created, which will be helpful in creating a
popular brand. This will also help in getting a better competitive advantage as compared to
the other similar organisation in market. This all is performed to create different image of
product in market and represent it in target audience as one of their best choices. This can
only be done and understood if one understands all the following elements of marketing mix
which are mentioned below:
 Product: this includes all the goods which are produced and manufactured by
organisation for users or consumers are known as product. These can bifurcate into
two types which is either tangible or intangible products. In the simplest term this
general product in the market is a good which is sold to buyers in which money is
exchanged. This product sold in market should return or deliver at least a minimum
standard of performance. It plays a very crucial role in market as if the product will
not be working at its best condition The other elements of marketing mix will not be
able to help the product in gaining attention and creating monetary benefits. This
product should represent the customers as their solution of problems, in exchange of
purchasing this product the customer should have proper benefit, fulfilment and
satisfaction of their needs (Atwal and Williams, 2017)
 Price: this is a general element which is one of the most important aspect for a product
to work in market. It's the money which individual games in exchange of purchase