Marketing Essentials

Marketing Essential

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Covered in PPT............................................................................................................................3
TASK 2............................................................................................................................................3
P3. Marketing Mix with comparison of different organizations.................................................3
TASK 3............................................................................................................................................9
P4. Basic marketing plan for Cadbury.........................................................................................9
CONCLUSION..............................................................................................................................12
REFERNCES:................................................................................................................................13
Books and Journals:...................................................................................................................13

INTRODUCTION
Marketing can be understood as a crucial tool which includes understanding of the
market, tastes and preferences of customers, customer driven strategies, improving profitable
relations and cater the quality among the consumers. In the current scenario, the importance of
marketing has been increasing day by day. Most of the organisations are concerned about
customer relationships with their brand and they put every possible effort to satisfy them with
innovative approach and use appropriate marketing strategies in their respective business (Azeez
and Et.al., 2021). Cadbury has been taken in this report which is known as the second largest
confectionery brand in UK. It is a British multinational confectionery brand which was
introduced by John Cadbury in 1824. The brand is highly famous for their speciality in
chocolates, Rose selection boxes and so on. The report includes many topics marketing roles and
functions, interrelationship with functional departments in the company. It also includes
marketing mix and marketing plan.
TASK 1
Covered in PPT
TASK 2
P3. Marketing Mix with comparison of different organizations.
In general terms, marketing mix is practiced by marketing managers to understand the
current situation of market and produce marketing plan accordingly. Originally, the 7P's are
identified by the company which mainly includes price, product, place and promotion and lately
progressing strategic role of marketing, it was deliberated to involve with other aspects which
outlines process, people and physical evidence in order to accomplishing the long-term
objectives of a company (Hung, 2020). In case of Cadbury, marketing mix is consisting set of
strategies which supports to produce an organisational value in the marketplace. There is
significant interrelationship between each and every component of marketing mix. The
organisational success depends on the effectiveness of 7P's:

From the above image, it is clear that marketing mix is consist with seven elements which
are place, promotion, product, price, people, process and physical evidence. All the elements
significantly comprehend by the company in order to make effective marketing strategies and
plan which support to gain competitive benefits and objectives of Cadbury (Jarin). It can be
better understood with the help of following table in which two companies use marketing mix to
achieve their aims:
Components Cadbury Nestle
Product Cadbury is one of the popular
brand which is known for its
varieties of products. They
classified and varied their
products and services
according to the season and
sales in every country (Lee
and Day, 2019). Cadbury is
not only known for its
chocolates but they have lots
The Nestle is one of the
popular brand which deals in
confectionery line. It offers
hard competition to the
Cadbury company. It is
studied that the respective
brand is also produce in a
very effective way that they
have similar range of
products which the Cadbury