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Essay on SWOT Analysis of McDonald

   

Added on  2020-06-05

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Essay on SWOT Analysis of McDonald_1

ESSAY ON SWOT ANALYSIS OF McDonaldMcDonald is one of the most famous food restaurant chain which founded in the 1940.Itis a public limited company which have 36900 outlets in more than 100 countries. It has3750000 high skilled and qualified employees who gives their best contribution to meetcustomer demand. It offers various kinds of the products such as chicken products, French fries,breakfast items, soft drinks, wraps, desserts, cheeseburger etc. It has strong brand image in themarket die to its high quality of commodities. It focuses on the actual customer demand andserve product accordingly in the market (McDonald and Meldrum, 2013).In order to survive in the competitive market, cited venture required to analyse its internalenvironment. With help of SWOT analysis, company can analyse its internal competency andweaknesses. In the context of Strength, its major strength is related to high network chain.McDonald have 36899 restaurants in more than 120 countries thus every customer can easilyreach to its products and services. Another important strength is related to its effectivepromotional and advertisement activities (Gonzalez-Padron, Hult and Ferrell 2016). It has itsown website and application by which customer can easily make order for product and services.It has effective presence on the social media channels so as customer always well aware aboutthe commodities and its offer prices. It another strength is that company regular recruit newemployees and adopt better way to perform task so as it can achieve its determined objective.On the other hand in the context of weakness, cited venture have major weakness relatedto declining market share and weak product development. It has slow revenue and incomegrowth due to the low market share (Tsitsipati and Athanasios, 2014). It another major weaknessis related to the unhealthy food image. In the present time, customers are more health conciousso they prefer to take healthy food. McDonald dishes provides large amount of calories but nottoo much nutrition.In the context of opportunities, international expansion and joint ventures with retailer is majoropportunity for McDonald company. In addition to this, it focuses on the corporate socialresponsibility and reduce the impact on the environment and community linkages. Its anotheropportunity is to respond social changes to the society and produce healthy food for healthconcious customers (Avolio and Mhatre, 2012). It can move to healthier fruit snacks in the newproduct development.
Essay on SWOT Analysis of McDonald_2

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