Marketing Essentials in Hospitality

Hospitality
Marketing Essentials
(Activity-2)

Content
• Introduction
• Relation of marketing in context to organisation
• Mission and objectives of McDonald's
• Marketing plan for launching a new product by McDonald's
• Conclusion
• References

INTRODUCTION
Marketing consists of all the activities of an organisation which helps it
in promoting its product or services in the market. For the success of
any product or service in the market, it is important that it is
communicated in the correct manner, to the right people, at the right
place and on right time. In a hospitality industry marketing plays an
important role in building the image of organisations, attracting new
customers and maintaining loyalty of old customers.

Relation of marketing in context to
organisation
Marketing department functions in an organisation in relation to other
functional departments and coordinates and integrates with them so
that the objectives of organisation can be efficiently achieved. These
relations are discussed below :
Interrelation of marketing and production departments : These
departments needs to work closely as the marketing department
gives information by the way of market research about products and
services that needs to be produced depending on the customer's
demand.