Marketing Essentials in Tesco

Running Head: Essentials 0
TEsco
Marketing Essentials
4/23/2019

Essentials 1
Contents
Introduction................................................................................................................................2
1) Role of marketing as a function of the business.................................................................2
2) Tesco marketing department structure................................................................................3
CEO role in marketing............................................................................................................4
Role of a Marketing manager.................................................................................................4
3) Overview of the marketing process....................................................................................4
Importance of marketing environment...................................................................................6
4) Marketing function interrelates with other departments.....................................................6
Conclusion..............................................................................................................................7
References..................................................................................................................................8

Essentials 2
Introduction
Marketing is an important tool in the modern business organization as it incorporates an
understanding of the market, customer-driven market strategy, demands & preferences of
consumers, provide quality, and maintain profitable relations with the clients. The
organizations have recognized the significance of the relationship with clients and they are
taking effort to get an advanced approach towards marketing strategy in business. The
awareness concerning marketing essentials is too high in the existing scenario around the
world. The assignment is based on an organization named Tesco, which situated in the United
Kingdom. It is a multinational groceries and general merchandise retailer, which has a B2C
market structure as the organization holds 460,000 employees with annual revenue of around
£57,491 million. The reason behind the increasing revenue of a multinational organization is
the customer-centric approach towards the market (Baker, 2016). This report concentrates on
the marketing essentials in Tesco, which belongs to the modern period of globalization. In
addition, it also discusses the role of marketing as a function and their interrelations with
other departments in the organizations.
1) Role of marketing as a function of the business
It is stated that marketing can be determined as the function of the Tesco, which assist it to
recognize and maintain potentially effective products for the market and majorly helps in
advertising significantly. These are common in Tesco as it involves product plan, promotion,
finance, marketing research, sales, and client service, etc. The marketing function
incorporates numerous authorities and responsibilities and accountable for the growth &
development of the Tesco. The marketing function contains product development,
distribution system, strategy management, sales support system, human resource department,
and finance team, etc. (Krush, Sohi and Saini, 2015).