Roles and Responsibilities of Marketing Function of Tesco

MARKETING
ESSENTIAL

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
1. Key roles and responsibilities of marketing function of Tesco...............................................1
2. Importance of interrelationship between marketing and other functional units ....................3
3. Overview of five elements of marketing process ..................................................................4
4. Roles and responsibilities of marketing concerning the marketing environment ..................5
5. Key elements of marketing functions and interrelation with other functional units of Tesco 5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Market essentials are vital procedure under which the complete products and services are
generated for the usage of customers in order to fulfil their desires and requirements in most
appropriate manner. Therefore, marketing department within an organization plays an important
role in each and every business organizations that centre line the production of goods with high
quality. In this whole process, numerous activities are involved such as marketing research,
advertising, designing and communicating effective information within the market space
(Hoque, M.E., and et.al., 2019).
Tesco is a British multinational grocery and general merchandise retailer headquartered
in England (Alexander, I.N., 2020). It is the third largest retailer in the world in context of
revenue generation. This report will describe the roles and responsibilities of marketing
functions and effective interrelationship between different functional departments. Apart from
this, the report will also highlight the marketing plan in Tesco which provides information about
new product launch along with 7P's in order to achieve its marketing objectives.
MAIN BODY
TASK 1
1. Key roles and responsibilities of marketing function of Tesco
In every business establishments, there are various departments those are responsible to
fulfil there pre-defined roles and responsibilities in most appropriate manner. Such roles are
played by the managers within each department by providing effective guidance to their team
mates or followers. Every organization have their specific goals and objectives that needs to be
followed by their employees in order to achieve them properly and timely manner. Tesco is one
of the largest organization that develops strategies for attainment of final goals and company
aims appropriately (Huang, F., He, J. and Lei, Q., 2020). Major functions that are played by
Tesco within their organization are:
 Human resource function
 Finance function
 Marketing function
 Research and development
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 Information technology
In context of marketing department, Tesco have appropriate methods and steps that are
executed in the functioning of supply chain management of their final produced goods and
services to their existing as well as potential customers. The mangers of marketing department
have various roles to perform so that the actions fulfilled by them are able to set policy and
objectives of the organizational system in appropriate ways. They are described as:
 Perform market research: This is the initial step in which marketing manager of Tesco
are responsible for doing study about all the factors and elements that are necessary for
the development of marketing plans in order to provide benefits to the firm along with
their customers. This role also includes performing external environmental scanning in
which they scrutinize all potential happenings taking in market place along with studying
the strategies of competitive organizations and then finally construct their own plans
according to their own products aspects. This enables them to effectively find out
pleasing and non indulgent situations so that the decisions can be taken by them in most
effective and timely method.
 Construction of marketing plan: This is the foremost responsibility of marketing
managers to construct an effective plans in well structured manner so that they are able
to define company targets within stipulated time frame. It involves the action plan which
needs to be fulfilled by various individuals in order to implement some strategies in a
manner which helps them to achieve their goals and fulfil ultimate marketing functions
can be implement constructively. Whole success regarding formulated stages is
dependent upon the the way in which the whole marketing plan has been drawn and with
stipulated time frame in which the whole procedure completes (Hänninen, M., Kwan,
S.K. and Mitronen, L., 2021).
 Development of products: It is also highly important to develop products according to
the latest trends within the market space as Tesco is able to develop goods in conductive
manner. Examination of competitors strategies are also covered within this stage along
with taking decisions accordingly. Tesco is a firm who have their complete focus
towards the fulfilment of the requirements of the consumers.
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