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Communication Strategies for Business Success

   

Added on  2020-05-11

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Running head: COMMUNICATION SKILLSCommunication SkillsName of the Student:Name of the University:Author Note:
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1COMMUNICATION SKILLSCommunication PlanThe establishment of the communication transparency determines the business success inan effective way. The development of the appropriate communication tool helps in activatingconnection with both internal and external environment (Rutsaert et al., 2014). The case reflectsthat this renowned accounting firm currently experiencing the downturn due to ineffectivecommunicational process. The development of the internal and external communication tool willbe beneficial for accomplishing the business objectives and strengthening the reputed position.The further study would introduce two major communication tools for both internal and externalenvironment. Development of Internal Communication ToolThe internal communication tool is mainly used for communicating with the internalstakeholders, mostly the associated staffs or employees. The case study reflects that thisrenowned accounting firm includes 5000 employees and operates within different manageriallevel. It is necessary for the associated staffs to gather the necessary information related to theorganisational functionalities, goals, and objectives. The use of the social media platform wouldbe helpful for developing the communicational transparency among the internal staffs andassociates. One of these social media communication tool is Private, Group Messaging andChat tool, which is much helpful in developing the internal communication (Huang, Baptista andGalliers 2013). With the help of this tool, the associated employees can communicate with themanagers from all levels in a personal chats. The managers would take the active participation incommunicating the necessary information with the associates. Especially, when proposing newideas or introducing any new technologies, the managers can gather the staffs in this social media
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