Principles of Organizational Communication: A Review

ESTATE MANAGEMENT INTRODUCTION 1 MAIN BODY1 literature review1 Analysis and discussion3 CONCLUSION 4 REFERENCES 5 INTRODUCTION Communication is known as two way process which help in forming as well as aware transmitting of ideas, feelings, thoughts and opinions among two or more people otherwise Forestry Commission, (2019). In the present case Mr Fishy is required to ensure that all information related to new policies get passed to all staff members in proper manner. Through Communication process there is a flow of information among various

ESTATE MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
literature review ..........................................................................................................................1
Analysis and discussion...............................................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Communication is known as two way process which help in forming as well as
transmitting of ideas, feelings, thoughts and opinions among two or more people Forestry
Commission, (2019). Present report lay emphasis on purposes and principle of the
communication of organisation and ways in which principles of organizational communication
can increase the effectiveness of communication and analysis the communication practices.
MAIN BODY
literature review
According to the view of Communication is a process of passing meaningful interaction
among various human beings Liyanagunawardena .and Moore,( 2019). It includes exchange of
information, ideas and views from one person to another or one end to another end known. The
purpose of communication is to clearly understand, what one person wants to explain to other. In
the present case Mr Fishy is required to ensure that all information related to new policies get
passed to all staff members in proper manner. People understand actual meaning so that no issues
take place.
Through Communication process there is a flow of information among various staff
members and departments of an organisation .it can use different media and various channels
as well as networks. The flow of information is crucial for the decision making process and for
the managerial effectiveness. It is quite important for Human resource manager as well because
they are the one who is in contact with other managers, workers, employees as well as trade
union leaders and eliminate misunderstanding. it also creates clarity of thought and expression.
Communication can be written or oral, formal or informal, interpersonal interdepartmental. It
helps in bringing people together and close to each other. Mr. fishy is required to ensure that
workers have great contact with each other’s and they understand view point of each other
effectively. In such condition Mr. Fishy will have to make communication regarding the new
policies with other staff members in written and oral both format. This will help in minimising
confusion and will support in managing he workplace activities in efficient manner.
Communication builds a bridge to remove the gap between the individuals and groups by the
flow of information as well as create understanding between them. Information is most crucial
aspect of the communication.
purpose of communication
1

Analysis the purpose of communication
As per the view of Oldroyd, ( 2017) purpose of communication facilitates the flow of
ideas, belief, opinions, information. It allows both the managers and supervisors to learn the
managerial skills through the experience of other peoples. Communication plays a vital role in
the coordination as the efforts of all the employees of an organization with their colleagues and
their manager to achieve the goals and objectives of an organization. Mr. fishy is required to
ensure that purpose of implementing new policies get clear to all the staff members. This can
only be done if people have great understanding with each other. It also helps the employees to
gives the ideas and views regarding to the innovation of the organisation and it also create the
coordination among the employees as it assists them to understand each other as well as realise
the problems or difficulties faced by the colleagues at the workplace. This also leads to the good
human relations within the organisation. Proper and effective communication is a vital tool that
can be used by Mr Fishy to bring the overall change within an organisation's work style,
procedures and make the staff members to accept and respond it oppositely. Principles of
communication involves the clarity, Adequacy and consistency, economy, feedback.
Principles of effective communication of organisation
As per the view of Jensen. and van der Voordt, ( 2016) lack of effective communication
made an firm handicapped so for the effective communication various principle are to be
followed. First one is clarity that means that whatever language is used that must be easy to
understand. The message must be understood by the listener. Language is known as the medium
of the communication hence it should be clearer and more understandable. Mr. fishy has to use
proper language which may help in managing the communication at workplace in efficient
manner. If Mr. fishy uses proper language then people will understand their views and they will
accept it otherwise it may create confusions at workplace. The communicator is well aware that
the information should be in adequate and in complete manner as in adequate information creates
lots of confusion and delays the action. Unnecessary use of information also add to the cost.
system must be efficiently and timely used. purpose of communication has no means if there is
no feedback taken from thee receiver. The feedback is only vital for the written communication
as in case of oral communication the feedback is immediately known.
Communication practices
2

As explained by Chan and Lai,( 2017)practice for the effective communication is
listening .it helps them to respect the employees of an organisation. communication is a two-way
street. if employees views and ideas are actively listen and it will benefits for achieving goals
and organization. Employees can easily share their problems and it creates a happy environment
and employees are become more loyal towards the organisation. Customise the style of
communication some people want to learn by other while some of them learn from their own .so
it's all about finding each other person's style. Communication can also be increased with the
help of training system. Mr. Fishy has to take training to the employees. Employees can take the
training serious when if it's a part of their appraisal. one word can be various meaning when it is
said in a different tone. Mr Fishy has to make sure that they can use the appropriate tone voice to
communicate to the staff members as it can't be misunderstood as well as discourage by them .as
demotivate workers unable to concretion on their work. Respond in a timely manner is a best
practice as leaders be extremely responsive to each and everyone in an organisation such as an
employee, vendors, stakeholders. They can answer as well as return their phone calls as soon as
possible. when a leader's reputation is build to respond quickly it does not go unrewarded. team
feel motivated and appreciated. leaders of the organisation be ready to face any situation and also
motivate their employees to ready for any complex situation. communication is the key to face
this type of situation. Mr. Fishy can provide employees to various problem-solving situation so
that they can easily face any complex situation when it really occurs. before making any
assumptions or misinterpreting about the client or a team member is thinking twice. especially
when it comes to the complex situations or any potential disagreement.
Analysis and discussion
Recently a meting was held for all the employees of the organisation to address some
issues and also implement new policies to assure a better co-operation among the colleagues.
Here the meeting is not attended by the owner Mr fishy and requested to follow up a report.
company faces some serious issues because it does not have any principle to form organisation's
communication (Chan and Lai,2017). As effective communication has always a challenge for the
organization. as methods of exchange information has always been advanced through the
technology and the challenges remain such as email overloading, enhanced number of the remote
employees , a lack of feedback. Here feedback become very effective as it plays a important role
at many levels. it helps to determine not only that how employees are performed but it also
3

highlights that how well they can coordinate with their team members and their managers. it also
shows that how employees handles stress as well as adverse situations (Cooren, 2016).
demotivation can be create by the lack if feedback while positive feedback makes work more at
fun as well as also leads to the pushing positive development of the employees. here it doers not
matter that the feedback is good or bad ,it is a necessity. For the Mr. Fishy of the organisation it
is not vital to receive the feedback but also act on it. Conducted surveys are useless if they are
ignored. On an average a person can receives a 120 Email on a single day, in addition to this text
messages, group chats as well as social networks also receives messages. sometimes the load of
this communication creates the lost ,deleted, ignores or misplaced of important information.
Hence the employees can easily face the frustration through the overloaded inboxes (Jensen and
van der Voordt, 2016). Hiring of New employees is sometimes become the cumbersome
process. Teaching new employees about the important communication is a toughest job and
afterthought. So the managers of the company should create the guidelines for the onboarding
process that are easy to follow and also new employees can easily follow these methods.
language also become a barrier to the communication as multi language can be slow ,ineffective
so it its important to avoid ,misunderstanding through the display of multi language and provide
easy translation language and also encouraging intercultural training (Norouzinia and et.al.,
2016). Mr. Fishy has to take care of all these aspects and have to ensure that no person feel over
burden and implement these new policies in their working practices effectively. For that Mr.
fishy neds to take care of making proper communication and have to manage coordination with
all staff members.
CONCLUSION
from the above report it had been concluded that the for an organization effective communication
is necessary as it helps the employees as well as organisation to achieve the goals for the
development of their won and for the organisation various prepares and purposes are followed in
the report such as clarity among the employees for certain information. for effective
communication managers had been a good listener as they listen the problems of the employees
and try to solve and respond as quickly as possible. Furthermore it analysis the organisation
communication such as challenges and strategies faced by an organisation while implementing
effective communication for example language barriers is a barrier faced by the organization
leaders should manage the language barriers and encourage multicultural environment.
4

5

REFERENCES
Books and Journals
Andersson, A., 2016. Communication barriers in an interorganizational ERP-project.
International Journal of Managing Projects in Business. 9(1). pp.214-233.
Baker, T.L. and et.al., 2016. Identifying barriers: Creating solutions to improve family
engagement. School Community Journal. 26(2). pp.161-184.
Chan, S.H.J. and Lai, H.Y.I., 2017. Understanding the link between communication satisfaction,
perceived justice and organizational citizenship behavior. Journal of business research. 70.
pp.214-223.
Cooren, F., 2016. Organizational communication: A wish list for the next 15 years. In A research
agenda for management and organization studies. Edward Elgar Publishing.
Forestry Commission, 2019. National Forest Estate Management Coupes England 2016.
Fulk, J. and Connie Yuan, Y., 2017. Social Construction of Communication Technology. The
International Encyclopedia of Organizational Communication, pp.1-19.
Hong, S.W. and et.al., 2016. Enablers and barriers of the multi-user virtual environment for
exploratory creativity in architectural design collaboration. CoDesign. 12(3). pp.151-170.
Jensen, P.A. and van der Voordt, T. eds., 2016. Facilities management and corporate real estate
management as value drivers: how to manage and measure adding value. Taylor &
Francis.
Liyanagunawardena, T.R. and Moore, N., 2019. Flexible approach to apprenticeship education:
A case study of University College of Estate Management. Higher Education, Skills and
Work-Based Learning.
Norouzinia, R. and et.al., 2016. Communication barriers perceived by nurses and patients. Global
journal of health science. 8(6). p.65.
Oldroyd, D., 2017. Estates, enterprise and investment at the dawn of the industrial revolution:
estate management and accounting in the North-East of England. c. 1700-1780. Routledge.
Rusted, B., 2017. Housing modifications as organizational communication. In Symbols and
Artifacts (pp. 85-105). Routledge.
Smet, K. and et.al., 2016. The explanatory role of rumours in the reciprocal relationship between
organizational change communication and job insecurity: a within-person approach.
European Journal of Work and Organizational Psychology. 25(5). pp.631-644.
6

7

8

9

10