Gamification for Employee Motivation

This assignment delves into the effective use of gamification strategies to enhance employee motivation and engagement within organizations. It examines the theoretical foundations of gamification, its practical applications in various work environments, and the key factors contributing to successful implementation. The assignment encourages critical analysis of relevant research findings and case studies to evaluate the impact of gamification on job performance, organizational culture, and overall success.

Research
Methodology

Table of Contents
1 LITERATURE REVIEW.............................................................................................................1
Introduction.................................................................................................................................1
Main Body...................................................................................................................................1
Conclusion...................................................................................................................................5
2 RESEARCH PROPOSAL............................................................................................................6
Title and background to the research..........................................................................................6
Research Methodology and Design............................................................................................7
Data Analysis............................................................................................................................10
Ethical consideration.................................................................................................................11
REFERENCES..............................................................................................................................12

1 LITERATURE REVIEW
Introduction
Motivation is known as any internal or external process that involve influence the
behaviour of others. In today's business environment success of every firm is depend on the
workers using their motivation and talents. Shao, Feng and Liu, 2012, concluded that large
number of motivation theories and methods are there which can be use by manager of an
enterprise to encourage employees to work well. Today every manager want quality and
productivity as this help in satisfy the needs of workers and also help in get competitive benefit.
Actions and behaviour of employees largely affect the success and failure of company. A
motivated employees show energy while perform job roles and this improve effectiveness of
business process. Number of factors are there which encourage staff members to work well and it
is one of the major responsibility of manager to identify those element. This help in create an
effective environment at workplace and ensure smooth functioning of business activities. When
firm identify and satisfy the needs of its staff members them ensure their retention and provide
various long term benefits to company. Various theories of motivation are there which can be
utilise by manager of TESCO to encourage employees. In this way company can motivate
employees to utilise their skills and knowledge while perform roles and responsibilities at
workplace. One of the another benefit of employee's motivation is that it reduce absenteeism and
improve efficiency. Proper incentives should be offer to the employees who work well so they
can be encouraged to work more better and company can attain its set goals.
Main Body
For survive in market in long run and to generate large number of profits , it is very
important for an organisation to have a skilled and motivated employees. Motivation is the factor
that encourage employees to work well which contribute and success and growth of entity. As
per the point view of Kumar, 2013, a firm cannot achieve its desired objective without
motivation of staff members. Success of an enterprise on largely depend on the employee's
motivation. Motivation is the factor that create and maintain an environment where optimal
performance is possible. One of the most important thing that require to be consider is that every
worker his own set of motivation that motivate him to work hard. For example some employees
are motivated by recognition while some are encourage to work well by cash incentives.
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Motivation not only motivate staff members but also reflect that how much company cares about
his staff members. One of the most significant impact of worker's motivation is that in increase
profits and productivity of enterprise. Employee motivation promote harmony which improves
worker's productivity. Further motivated staff ensure employees retention and at the same time
enhance their loyalty, all this ensure growth and development of organisation. Motivated workers
are happy, productive and highly committed. Continue success of a business organisation is
depend on being able to attract retain staff members. Performance of employees is depend on
various elements such as employee motivation, compensation, employee satisfaction,
performance appraisals, training and development, structure of organisation and many more.
As per the point of Lazaroiu, 2015, motivation are of two type known as extrinsic
motivation and intrinsic motivation. Extrinsic motivation is related with tangible rewards such as
security, fringe benefits, promotion, work environment and service contract. This highlight what
needs to be done in order to encourage others. One of the main feature of extrinsic motivators is
that it have an immediate effect but it is not necessary that this will remain for long time.
Huyand Shipilov, 2012, give various incentives for staff members: salary, conditions of
service and wages. To utilise salary as an motivating factor, it is very essential for manager to
consider four major elements of salary structures such as job rate, payment,special allowances
and fringe benefits.
As per the point view of Naile and Selesho, 2014, money is known as one of the most
effective motivational strategy. Money is known as one of the most significant factor that
encourage workers working in industrial areas and increase their productivity. Development of
incentive wage system as a way to persuade employees to work well.
Závadský, Hitka and Potkány, 2015, demonstrate the power of money through the
process of job choice. Money is known as the factor that have the power to attract, motive and
retain workers for long time period. It is very important for manager to use financial incentives
to encourage employees to work well. With help of this staff members can be encourage to
perform their job roles and responsibilities in effective manner. In this way company can attain
its set goals and objectives.
Intrinsic motivation is related with the psychological rewards such as the opportunity to
use one's ability. It is related with the sense of achievement and challenge, positive recognition,
and receiving appreciation.
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Motivational theories
Various theories are there which can be use by managers of of TESCO in order to
encourage employees and motivate them to work well. With help of right motivational theory
manager can give shape to employee's behaviour at workplace through which entity can achieve
its set goals. Major theories which can be use by manager of TECO to encourage them are given
in the following points: Maslow's hierarchy of needs: This theory was given by Abraham Maslow and is based
on the assumption that workers are motivated by five needs. Maslow ranked all the needs
in a hierarchical needs given as follows:
Physiological needs: As per the Maslow these are known as the basic needs which are
very essential for survival and these are known as lower level needs. Water, food and shelter are
include in this without which an individual cannot survive.
Safety needs: The next level of hierarchy is termed as safety need this contain search for
security, shelter, protection, dependency and freedom (Rauch, 2013). In organisational context
these needs are transform into employment security and this encourage and individual to
perform well which increase effectiveness of business process.
Social needs: Under this level an individual want love and belonging form other such as
form his peers, friend, family members as this is very important for survive.
Esteem needs: The need of self respect, esteem of other is cover in this. Self respect is
define as the need for a sense of achievement. Relate this in workplace setting indicate that an
individual seek needs like reputation, status, prestige, glory and appreciation from other
individuals.
Self actualisation needs: This need refers to the desire for self fulfilment, continuous
self development and realisation of a potential Alderfer's hierarchy of motivational needs (ERG theory): This theory of needs is built
on ideas of Maslow. ERG is defined as existence, relatedness and growth.
Existence needs: This consist the basic material which is very essential for existence.
Physiological and safety needs of Maslow is come under this.
Relatedness needs: This consists the needs which are satisfy by individuals by share
feelings and needs (Richter and et. al., 2013). Under this people maintain interpersonal
relationship with each other.
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Growth needs: It consists the factor that encourage and individual to be creative and
impact on his desire of personal development.
Factors that encourage employees to work well
In an enterprise various factors are there that affect employee's productivity and
encourage them to work well. It is very important for manager to identify those factors and use
the same so their contribution in firm's success can be maximise and entity can get competitive
position in market. Major factors that encourage employees to work well as given below under
the following points: Leadership style: Leaders play a big role in influencing the behaviour and attitudes of
employees at workplace. These are the one who use various techniques to tools to direct
staff members so they can perform their job roles in effective manner. It is known as one
of the major factor that decide how individuals think about the entity and motivated they
are. Leadership style adopt by the leader is remain on what a business entity wants to
achieve (García and et. al., 2014). When leader adopt a right leadership approach then it
encourage employees to work well and ensure completion of business activities in time. It
is very important for leaders of TESCO to use effective leadership style to motivate
employees. Rewards system: This is another factor that largely affect the employees to work well. A
specific type of reward structure us follow by every enterprise which affect the
performance of its employees (Creasy and Anantatmula, 2013). It is very essential for
manager of TESCO to consider all rules and regulations related while formulate
compensation packages for employees. With this, they can be encourage to work well
and at the same time entity can retain them for long time period.
 The structure of the work: This is another most important factors that affect the
employees and their performance at workplace. It is very essential for every enterprise to
do efforts to make the structure so it can match with the nature of employees and try to
make the work interesting and enjoyable as possible.
All these are the major factors that affect the behaviour and actions of employees at
workplace. It is very essential for leader of to identify the major factors that largely affect the
performance of workers as this help in formulate better and effective policies with help of that
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their contribution in success of entity can be maximised. With this, TESCO can perform all
commercial activities in better manner.
Herzog and et. al., 2013, said that, it is very important that employees of a business entity
should be motivated as this is directly related with organisational effectiveness. A motivated
work perform well and increase the chances of entity to get success and growth. Continuous
efforts should be done by manager to encourage employees to work well as this directly increase
the profitability to enterprise. This make the enterprise able to manufacture and offer featured
products to its customers which ensure their retention for a long time period. Motivation is great
tool which can be use by business firms to attain its set goals.
Conclusion
It can be summarised that motivation play a big role in success of a business enterprise.
Motivated employees ensure long term survival of entity in market. Motivation is the factor that
help individuals to achieve goals. Manager is the one who remain responsible to motivate
employees to perform their job role in effective manner. So it is very essential for manager to
identify and examine the various theories which can be utilise by him to motivate employees.
This decrease employee's turnover which decrease cost of business and provide various long
term benefits.
Lee, Shiue and Chen, 2016, concluded that by improve motivation level of employees,
TESCO can increase its market share and number of profits. Workers are the one that provide
competitive benefit to company so with motivated workforce TESCO can serve more number of
customers as compare to its rivals. A motivated worker use his skills and knowledge in best
possible manner and work well through which company can get desired outcome. Manager of
human resource department is the one who remain responsible to formulate better and effective
compensation packages as this is one of the factor that largely influence the behaviour of
employees at workplace. Workplace structure should be interesting as this also increase
employee's productivity. Overall, it is very important for manager to do various efforts to
encourage employees to work well. As not a single factor encourage employees so proper should
be carry out by manager of firm in order to learn about the elements that motivate them to
perform well.
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2 RESEARCH PROPOSAL
Title and background to the research
Title: To analyse the impact of employee's motivation on sustainability and success of business
organisation. A case study on TESCO.
Introduction
Today, various functions are perform by every business enterprise in order to offer better
and featured products to its customers. This help in attract more customers and retain them for a
long time period. Various resources are use by business entity to execute commercial activities
and human resources are known as one of the most significant resource. These are the one that
interact with customers and manufacture products to fulfil their requirements. Skills and
knowledge is use by workers so company can attain its goals and can get desired outcome. It is
very important for a business organisation to create and offer healthy work environment to
workers as this encourage them to work well. Organisational effectiveness and employee's
motivation both are related with each other (Saini, Nigam and Misra, 2013). A motivated
worker perform well which support firm in achieve its set goals and objectives. Various tools and
methods are there which can be use by TESCO in order to order to encourage workers to
perform their job roles in better manner. Due to differences in cultures and values different
factors motivate workers so it is very essential for manager to identify and understand
motivational approaches to encourage them. With this, manager can encourage employees to
work well. A motivated worker show enthusiasm and energy in work to complete the task. By
motivate employees to work well, manager can increase the organisational effectiveness and can
get competitive advantage.
Research aim: To analyse the impact of employee's motivation on sustainability and
success of business organisation. A case study on TESCO.
Research Questions: Before carry out research, every researcher formulate some
questions in order to get answer of it. Formulate research questions is very important for research
worker as this help collect relevant data and to get answer of same question. This provide an
opportunity to researcher to understand better which support in draw meaningful conclusion.
Following are the main question related with this research:
 What is the impact of employee's motivation on sustainability and success of enterprise?
 What are the major factors that encourage employees?
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 How motivation influence staff members to work well? What are the motivational theories that can be utilise by TESCO to motivate employees?
Research objectives: This aspect highlight the major basis of carry out research. One of the main
feature this is that it guide investigator in carry out research. It is very important from researcher
to formulate reliable research objectives as this affect the whole process of research. This
increase researcher's understanding and help in find better solution of research problem.
Objective related with present study are as follows:
 To analyse the impact of employee's motivation on sustainability and success of
enterprise.
 To ascertain the major factors that encourage employees.
 To examine how motivation influence staff members to work well. To determine the motivational theories that can be utilise by TESCO to motivate
employees.
Research Methodology and Design
This is known as one of the significant part of every kind of research as this highlight the
major tools and methods utilise by researcher for carry out research.
Research philosophy: This aspect of research indicate the belief on which all information related
with the topic is collected, analysed and used (Muller and et. al., 2013). It help in identify the
views of research worker related with whole research. Two most popular philosophies of
research are positivism and interpretivism. Researcher adopt philosophy as per the nature and
scope of research topic. Positivism research philosophy provide support and offer validity to the
research as this offer statistical information to the research worker. On the other hand,
interpretivism research philosophy provide different options to the investigator that help in
maintain differentiation. Interpretivism research philosophy is taken in this research.
Description of method: Structure follow by the researcher for complete the research largely
affect the whole investigation. It is very important for investigator to choose right method for
complete the research as this save time and cost. Following are the major methods use for carry
out research:
Research approach
This is known as one of the most significant element that directly affect the choice of
research methods. Inductive and deductive are the two major approaches of research. If
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researcher carry out investigation in order to find out answer of specific research questions
formulated in beginning of study then inductive approach is utilise by researcher. On the other
hand, if researcher choose to achieve research objectives with help of examine hypothesis then
deductive research approach is use by research worker. Inductive research approach is use in
present study.
Research design
Design of research can be conclusive or can be exploratory. Researcher utilise
exploratory research design when he wants to explore the research issue. Conclusive research
design is use by investigator to get final answer to the question of research. Present research is
based on conclusive research design.
Data collection methods
Researcher collect data in order to understand the research issue and to find an effective
solution. Primary and secondary are the two major methods of gather data. Researcher use
primary data for a specific purpose and to get the answer of research questions. Under this
research collect and use up to date data for draw conclusion. One of the major advantage of this
method is that it support in find reliable solution of research problem. Under secondary method
of data collection researcher refer to the data already publishes in magazines, books, journals,
online portals and newspapers. This is time saving and cost effective method of data collection.
It provide basis to researcher for carry out primary research.
Data sampling
Sampling is the principle that reveal the conditions and provide guidance the process of
select members from the population to participate in the investigation. These perform as a source
of primary data. It is very important for researcher to choose appropriate sample as this is the one
that ascertain the accuracy of research findings, validity and reliability that largely affect the
quality of research (Sasidharan and et. al., 2012). Appropriate and right sample help in gather
relevant information related with research topic and also support in find an effective solution of
the problem.
Research method
Qualitative and quantitative are the two major methods of carry out research. Qualitative
research method help researcher in carry out in depth study. In this researcher examine
behaviour and attitudes of respondents to collect and examine the information. On the other hand
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in quantitative research method research worker collect the data in numerical terms and
statistical methods are use to examine this kind of information. Present research report is based
on quantitative research method.
Type of research strategy
It is very essential that right and effective strategy should be utilise by researcher as with
this researcher can draw reliable and valid conclusion. With this research workers can identify
the funds, resources and time require to execute whole research. This also provide basis to
examine various elements related with research topic. Select the right method is very important
for researcher. Most popular methods that can be use by researcher for complete the research are
as follows: Survey: This is one of the most effective and popular method of carry out research.
Different tools and techniques are utilise by researcher in this to gather information
related with main topic. It support investigator in collect huge amount of data through
which research worker can draw reliable conclusion. Experiment: This is another type of research method in this, researcher do various
efforts in order to analyse the relationship between two factors. It is mainly use by in
complex research as this increase knowledge and understanding of investigator and at the
same time support in take better decision. New experiments are done by investigator in
this for better understand the about different element. It is very important that right tools
and techniques should be use by investigator in this.
Validity and reliability: Large number of data is collected and examined by researcher in order
to find better solution of problem and to draw valid conclusion. It is very important that all
collected data should be valid and reliable. One of the main benefit of this is that with this
researcher can draw valid and meaningful conclusion about the research topic. Success of
research is based on the data collected and analysed. Reliable data not only increase
effectiveness of whole research but at the same time help in find appropriate solution. Validity is
an indication of sound research. Validity in collection of data present that finding of the research
are true. Validity of research can be divided into two groups one is internal and other is external.
Internal validity indicate how findings of the study match reality and external validity refers that
how research findings can be apply to environment. Research contain validity and reliability
encourage audiences to accept the findings. Thin help individual in deal with the research
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problem and also provide basis for future research. Various factors are there that affect the
validity and reliability of investigation so it is very important for researcher to identify those
elements to maintain validity and reliability of research.
Timescale and Gantt chart: Various activities are perform by a research worker in order to
complete the research. In order to attain better results it is very essential that every activity
should be execute in right time as this make the research cost effective. A written plan provide
direction to researcher which help in attain desired outcomes. Activities execute by investigator
are vary according to the topic and objective of research but the major activities involve in
complete investigation are as follows:
 Identify research topic
 Literature review
 Develop questionnaire
 Data collection
 Analyse the information
 Recommendation and conclusion
All these are the major steps involve in carry out research by follow this researcher can
draw valid conclusion.
Data Analysis
Data analysis is a process in which researcher collect, transform and examine the data in
order to reveal some useful information that help in draw valid conclusion and at the same time
increase effectiveness of decision making process. Under this, researcher break whole research
into various components for analysis. Data is gathered and examine in order to answer questions
and test hypothesis. One of the main benefit of analyse information is that it help analysis more
easy and accurate. Large amount of information is collected by researcher related with the main
topic of research. Not every data is useful that's why it is very important for research to analyse
the information as this help in identify more reliable data which help in draw valid conclusion.
Data analysis increase the effectiveness of whole research and make it easy for the investigator
to take right decision which help in deal with research problem. It is very important for
researcher to choose right and effective tool for carry out data analysis. When researcher have
the right skills to examine the data then it increase reliability and validity of data.
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Ethical consideration
Process of carry out research is a lengthy one so it is very important for researcher to
manage every aspect in order to draw meaningful and valid conclusion. It is very important for
investigator to take ethical decisions during whole research as this help in get desired outcomes.
Ethics are the standards and norms for carry out that help in make difference between wrong and
right. One of the main feature of this is that it support in ascertain the acceptable and
unacceptable behaviours. Reason behind why ethical considerations is significant in research is
that ethical standards prevent against the falsifying the data and only encourage truth which is
very important for carry out research. Ethical behaviour of researcher is very necessary for
collaborative as this motivate an environment of mutual respect, accountability and trust among
all individuals involve in research.
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Why Employee Motivation Is Important, 2018. [Online]. Available through:
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