Ethical Issues in Marketing and Business | Report

BMGT 496 - Project Purpose: In this project, you will assess marketing from a business perspective. Specifically, you will complete research and use the course material to discuss a product, brand or industry, discuss how the product is suited to marketing of a particular company. You will also learn about the responsibilities of marketers in relation to ethics. Outcomes met by completing this project: 1. identify ethical issues that arise in domestic and global business environments using an understanding of ethical concepts and of legal and business principles How to Set Up the Paper Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 6-8 pages in length excluding the title page and reference page. Write clearly and concisely. Instructions: