Business Proposal for Xiaomi's Expansion in Ghana

Business proposal

TABLE OF CONTENTS
Contents
INTRODUCTION...........................................................................................................................1
Aim..................................................................................................................................................1
Objectives........................................................................................................................................1
Segmentation, Targeting and Positioning........................................................................................1
Marketing Mix.................................................................................................................................2
SWOT analysis of Xiaomi...............................................................................................................3
Market entering strategies................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Business proposal is a designed document that is to persuade the company to buy the
products or the services (Understanding the basics of a business proposal, 2017). It can be in the
form of the solicited and the unsolicited proposal that the purchasing company can actively seeks
the proposals that helps to meet the need and react to the offer.
Aim
The aim of the business proposal is for the company that is Xiaomi that is multinational
Chinese electronic company want to expand its business in the country called Ghana.
Objectives
The objectives to be achieved are:
 To expand the business and achieve the place in the market share within a one year.
 Increases the customer base by the 15 percent in a year.
 Increased the profit of the company in a year by 10 percent (Meroño-Cerdán, & López-
Nicolás, 2017).
 Increased the range of the mobile phone in a year.
Segmentation, Targeting and Positioning
The effective strategy is used by the company to attract the customers with the segmentation,
targeting and the positioning. The segmentation, targeting and the positioning is needed by the
company to identify the targeted segment of the customers and develops the products and
services in a way that attracts the targeted segment.
Segmentation
Segmentation involves the classification of the population into the groups on the basis of the
characteristics decided by the company. Xiaomi segmented its products on the basis of
geographic, demographic, behavioural and psychographic. On the basis of the geographical it
divides its products in the around 70 countries and different regions globally in the urban and the
rural areas. On the basis of the demographic it sells the products to the customers between the
ages of 18 to 65.
Targeting
For the potential customer segment company targets the customer on that basis. As it
targeted the market and the customer on the basis of the size, money, accessibility and other
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