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The role of socially responsible marketing

   

Added on  2020-12-29

7 Pages1949 Words367 Views
Reflective video journal

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................1Ethical issues of the marketing practices....................................................................................1Issues of Socially responsible marketing ...................................................................................2Issues of environment responsible marketing ............................................................................3Importance of modern Marketing ..............................................................................................4CONCLUSION ...............................................................................................................................4REFERENCES ...............................................................................................................................5

INTRODUCTIONMarketing practices are those activities for work together for assuring the successful marketing.Most effective marketing efforts understand their customers and market. All the products andservices has been created for meeting the needs of the market and also using the best channelsfor the communication and target the audience. This report will examine the learning andunderstanding the ethical marketing practices and also understand about the responsibilitiestowards the environment in the marketing practices. Furthermore, it will examine the sociallyresponsible marketing through ethical consideration(Cheney, Gowin and Wann, 2015). TASK Ethical issues of the marketing practicesEthical marketing strategy is refers to the philosophies which informs about all themarketing efforts. it seeks for promoting the responsibility, fairness and honesty. Ethicalmarketing efforts and decision should suit and meet the needs and wants of the customers,business partners and suppliers. There are some major issues which has been reflected the ethical issues which accompany themarketing practices;emerging ethical problems in market research:- It has been experienced with the widerange of use of the internet and popularity of the social media which affect the ethicalconsideration of the marketing. It is one of the easiest way to reach the wide range of customersand also collect the information from the individuals which goes into the database of thecomputer to matched the other prices form other data which has been collected during theunrelated transactions of the market research(Estelami, 2016). Grouping the market audience:- There are so many unethical problems has been generated in marketing which can grouping and target the audience in various segments of marketing. From selection of the marketing it used to discourage the demands and needs which arises the undesirable market segments and also disenfranchise them totally. It involves unethicalmarket exclusion attitude towards the industry such as ethnic minority, plus-size groups.Ethics in advertising and promotion:- its important to have an ethics in the promotion and advertising in the marketing for example; Tobacco used to promoting the healthy advertising. Violence is one of the ethical issues in contenting the advertising especially when the children should not be impacted by the content of the advertising. From negative policy of 1

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