Marketing for Ethical Tourism

Unit 34: Marketing for Ethical Tourism

TABLE OF CONTENT
 Introduction
 Concept of morality, ethics and ethical behavior in marketing
 Examples of unethical practices during promotion and advertisement
 Examples of ethical and unethical practices by tourism destination and services
providers
 Importance of aligning marketing with sustainable or ethical policies for ethical
tourism
 Devise a green marketing campaign and also make a pitch to promote both
destination and tourism business
 Conclusion
 References

INTRODUCTION
 Marketing is a process which is related to promoting and
advertising product and services at wide level. The present report
is based on my travel group which is a well know tour operator
company of UK. It was founded in 1972 and provides services
such as tour package, holidays, cruise lines, hotel, resorts and so
on. The present report comprises concepts of morality and ethics
in marketing along with appropriate examples of unethical
behavior within marketing and promotion. It also comprises
importance of aliening marketing practices with ethical practices
for ethical tourism. Lastly, a green marketing campaign has also
been designed in the following report.

CONCEPT OF MORALITY, ETHICS AND ETHICAL BEHAVIOR IN
MARKETING
 Morality in marketing: Morality is related to follow the principles, values
while promoting products and services in an efficient manner. In present time,
brands follow the morality practices during advertisement and promotion. For
this purpose, they also offer products & services at different price to different
segment of customers in order maintain appropriate wealth distribution within
society. In context of my travel group, they also adopt morality practices while
advertising and promoting services at wide level.