This study evaluates the marketing communication and channels in the hospitality industry, assesses how marketing sources of communication integrate with a range of hospitality organizations, and produces suitable channels and communication objectives. It also designs the objectives of communication of Hilton and justifies the integration of communication channels. The study determines strategies for achieving objectives and evaluates the integrated marketing communication plan in relation to various aspects.

Assessing marketing communication in hospitality, designing objectives for Hilton, and evaluating integrated marketing plan.

Integrated Marketing Communication in Hospitality Industry: A Case Study of Hilton

This document discusses the importance of integrated marketing communications in the hospitality industry, specifically focusing on Hilton Hotels and Resorts. It evaluates different types of marketing channels and how they serve communication objectives, and provides justifications for the selection and integration of communication channels. The document also includes the design of communication objectives for the hospitality organization.

Professional Development

Marketing

Integrated Hospitality Marketing Communications

Public Relations

This report discusses the importance of integrated marketing communication in the hospitality industry. It evaluates different marketing channels and how they serve communication objectives for various hospitality organizations. The report also critically evaluates how marketing channels of communication are integrated within a range of hospitality organizations to add value and maximize resources making use of the relevant marketing models. It further discusses the selection and integration of communication channels and creating effective content for communication channels.

Universitas Brawijaya

This document discusses the concept of integrated marketing communication (IMC) in the hospitality industry. It evaluates different marketing channels and how they serve communication objectives for various organizations. It also critically evaluates a hospitality case study involving communication strategy, channel choice, and creative content. The document further explores communication objectives and their importance in achieving business goals. The subject of this document is Integrated Hospitality Marketing Communication.

Integrated Hospitality Marketing Communication

This report discusses the importance of integrated marketing communication in the hospitality industry, with a focus on InterContinental Hotels Groups PLC. It covers the different marketing channels and communication objectives, as well as creating effective content for communication channels. The report also includes an integrated plan of communication to meet the objectives of communication.

This report discusses the concept of integrated marketing communication and its application in the hospitality industry, using Hilton hotel as an example. It covers the current marketing communication channels used by the company, communication aims, and strategies to achieve them. The report also evaluates the effectiveness of an integrated marketing communication strategy in relation to communication strategy, network selection, and creative content.

This presentation explores the concept of integrated marketing communications in the hospitality industry. It discusses different types of marketing channels and how they serve communication objectives. It also covers communication objectives for hospitality organizations, justifications for channel selection and integration, and the evaluation of an integrated marketing communications plan. The presentation concludes with the importance of developing a website and other promotional tools for meeting expected results.

Integrated Marketing Communication in Hospitality Industry: A Case Study of Hilton

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communicationlg...

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communicationslg...

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communication

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing Communications