Ethical PR and CSR Practices for Organizations

This report includes two essays on the importance of ethical PR and CSR practices for organizations. The first essay discusses the ethics involved in PR for ethical organizations, while the second essay talks about the different CSR practices that organizations need to follow. Both essays emphasize the importance of organizations fulfilling their responsibilities towards society and the environment.

PR
Ethics
And
CSR

Contents
POD 1....................................................................................................................................................3
INTRODUCTION.................................................................................................................................3
Task.......................................................................................................................................................3
Essay on Ethical PR For Ethical Organisations.................................................................................3
CONCLUSION.....................................................................................................................................4
POD 2....................................................................................................................................................4
TASK....................................................................................................................................................4
Essay on the organization Responsibility of CSR practices...............................................................4
CONCLUSION.....................................................................................................................................5
REFERENCES......................................................................................................................................6

POD 1
INTRODUCTION
The ethical PR is having vital role for human communication. It brings their organization
towards their credibility. This will help to establish relationship between their public and the
organization (Alfakhri, Nurunnabi and Alfakhri, 2018). This will become easy for the
organization to gain trust of public. This report includes the brief explanation of PR for
ethical organisations.
Task
Essay on Ethical PR For Ethical Organisations
The public relation professional who has been governs by their behaviour according
to the best practices. The PR need to remains within boundaries as they are sharing the
information with their masses and manage their brand image of their respective of their
clients. The Commission on Public Relation Education define the PR ethics as a set of the
principles, benefits and values which must be fulfilled and followed by all who engage in the
public relations practices. If the organization is having the excellence public relation then it
will be possible by the ethical practices (Fitch, 2018). There are many ethics is involve in the
ethical organization which are discussed in brief. The first is Transparency in Public
Relations in this PR professional of organization have to open with their brand and their
ability to share the information of certain company as well as taking opinions from the public
related to the environmental and social issues. Second is Inflating Service fees of the
organization of price inflation in which the standardized good and service is now having the
high price for over the specific period of time. This will do by the organization for usually for
the one year. This will directly impact the cost living of the country. Third is Value of ethics
in which the organization of PR professional have to serve the course of action according to
the determining of standard behaviour and making guideline for decision making and
resolution for the conflict and have the influencing power so that they easily attract the
person towards the organization. Fourth is successful of PR Practitioners of organization of
PR professional have to creates the relationship and image foe their organization (Greenland,
Lužar and Low, 2020). This will utilize the variety of media sources like newspaper,
magazines, websites etc. to reach their public.

CONCLUSION
This essay is based on the Ethics that how PR of ethical organization needs to perform the
various important tasks which will help the organization to attracts the people. The ethics is
also very important for the organization because it will enhance the living standard of the
nation.
POD 2
INTRODUCTION
CSR is corporate social responsibility in which the every business have to follow the ethics
which is made by the government related to the socially, economically and environmentally.
This wills initiatives to ensure the positive impact in the organization (Harrison, 2021). This
is a very important and big responsibility for the organization that to create the good image in
the market by help their surrounding environment.
TASK
Essay on the organization Responsibility of CSR practices
The corporate social responsibility is very big task which the organization has to
perform for the existence and them able to run their business operation smoothly in the
market. The CSR help their surrounding society for the development so that they don’t have
to face any problem in the organization. The CSR will improve the economic condition of the
nation because of the development of the society by creating job opportunities. The CSR
practices have many different practices which they need to follow and perform by the
organization. Let’s discuss in the brief about the different types of CSR practices. The two
responsibilities have to perform by the organization (Kampf and Fashakin, 2021). This will
improve the country environment and Ethics responsibility which they need to take when
they are running their business operations. First is Environmental Responsibility in which the
management has to take care that the raw material which they used in the organization must
be eco-friendly. So that they able to protect the environment. If organization is using the
natural resource s for the production ten they need to sustain their natural resources by
effectively used this product and they need to do replantation of the natural resources. This is
very effective way to sustain the natural resource long lasting and it will not impact the
environment. Second is Ethical responsibility in which the organization have to followed all

the guidelines of the government which is made by the government that what are the things
which the organization need to take care when they running their organization. Then they
need to take care about the surrounding society that they will not affect by the organization
when they run their business operation (Kim and Lee, 2018). The organization is also
responsible for the development of the society by providing job opportunity. This will
improve the standard of living of the people. This will directly impact on the economic
condition of the nations. This ethics must be fulfilled by the organization because it will
impact the economic condition of the country.
CONCLUSION
From this above essay it has been state that the CSR is very huge and important responsibility
for the organization which must be performed by the every organization effectively. If the
organization is not performing their responsibility sincerely then it will directly impact the
organization operation and may be organization will not able to sustain for the ong term in
the market.

REFERENCES
Books & Journals:
Alfakhri, Y., Nurunnabi, M. and Alfakhri, D., 2018. A citation analysis of corporate social
responsibility (1970-2014): insights from Islamic perspective. Journal of Islamic
Marketing.
Fitch, K., 2018. Public relations and responsible citizenship: Communicating CSR and
sustainability. In Disciplining the Undisciplined? (pp. 109-119). Springer, Cham.
Greenland, S., Lužar, K. and Low, D., 2020. Tobacco Csr, sustainability reporting, and the
marketing paradox. The palgrave handbook of corporate social responsibility, pp.1-
27.
Harrison, V.S., 2021. Does your corporation “care”? Exploring an ethical standard for
communicating CSR relationships online. Public Relations Inquiry, 10(3), pp.333-
356.
Kampf, C.E. and Fashakin, O.K., 2021. The social responsibility of AI: A framework for
considering ethics and DEI. In Public relations for social responsibility (pp. 121-
133). Emerald Publishing Limited.
Kim, H. and Lee, T.H., 2018. Strategic CSR communication: A moderating role of
transparency in trust building. International Journal of Strategic
Communication, 12(2), pp.107-124.