Importance of PR Ethics and CSR in Building Brand Image

PR ETHICS AND CSR
MAR0153

INTRODUCTION
 Public relation is the kind of practice of
managing and arranging the information
from an individual or an organisation in
order to affects the public perception and
mind set.
 In other terms it can be understand as a
management of how other people see and
feel about the person, brand or a company
where it focuses on the maintaining the
positive corporate image while handling
the media request and inquires.

A PR PROFESSIONAL IS AS MUCH A VOICE TO THE PUBLIC
AS A VOICE FOR THE ORGANIZATION TO THE PUBLIC
 Public relation simply defines where it is a part or
a voice of media which helps to build the
relationship among the consumers from where the
company can be able to increase their image and
reputation in the wider manner.
 A public relation might perform the different
roles in fulfilling the needs and requirements of
the organization from where they can be able to
handle the publicity.
 Public relation service has one major purpose is
to promote and advertise the brand that can be
useful for the community where it is required to
promote the usage and message of the company
to the public in a systematic way from where they
can develop the interest in public among the
organisation