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Etisalat Telecommunication Company: Strategic Change Management

Write a summary of the topic in 3 crisp paragraphs, compile the importance, significance, and definition of change and change management, study 3 change management models, discuss 2 strategic intervention change techniques, and cover the need for change, factors driving change, and implications of ignoring change requirements.

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Added on  2022-10-12

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This presentation discusses the strategic change management of Etisalat Telecommunication Company, a provider of telecommunication services in UAE. It covers the company's introduction, current status, change management strategy, resistance for change, and more. The presentation also includes references for further reading.

Etisalat Telecommunication Company: Strategic Change Management

Write a summary of the topic in 3 crisp paragraphs, compile the importance, significance, and definition of change and change management, study 3 change management models, discuss 2 strategic intervention change techniques, and cover the need for change, factors driving change, and implications of ignoring change requirements.

   Added on 2022-10-12

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Etisalat
Telecommunicati
on Company
Strategic Change Management
Etisalat Telecommunication Company: Strategic Change Management_1
Introduction of the
Company
Etisalat is a brand trade name of
Emirates Telecommunications Company
which is a provider of telecommunication
services in UAE.
It is one of the top 20 largest mobile
network operators around the globe
This company is providing services in
more than 10 countries with millions of
customer base.
Link: https://youtu.be/lsaABlqa7jI
Etisalat Telecommunication Company: Strategic Change Management_2
Current Status of the
Company
Etisalat is currently providing services in
15 countries across the globe including
Middle East, Asia, and Africa.
AED87.7 billion is its total market
capitalization with the position of 2nd
largest mobile service provider in Saudi
Arabia.
The company have millions of users to
whom they even provided LTE network.
In 2018, they developed their digital
container (Lavine & Croome, 2018).
Etisalat Telecommunication Company: Strategic Change Management_3
Change Management
Strategy
Etisalat once wanted to hold the
monopoly in the UAE.
Now they are only focusing on the
expansion at its highest level.
They are winning an increase in a
number of customers using mobiles
It considers a large area of the internet
and television market after having the
ability to share networks (Alqudah,
2018).
Etisalat Telecommunication Company: Strategic Change Management_4

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