EURO DISNEY DISASTER.

Running Head: EURO DISNEY DISASTER
EURO DISNEY DISASTER
Name of the Student
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Author Note

1EURO DISNEY DISASTER
Greetings to the audience:
Good morning everyone. Today we have gathered here to delve deep into the case study
of Euro Disney disaster 1992 and observe the Euro Disney incident from cultural aspects. All
through these presentation slides I have highlighted the consequences and causes behind Euro
Disney disaster along with the steps could be taken to prevent the issue.
Title slide:
Title: Cultural Problems Encountered By Euro Disney in the Year 1992 And The Consequences
Euro Disney Case Study:
Euro Disney, the subsidiary of Walt Disney Company, opened a theme park in France, in
the year 1992, with the hope of earning equal success similar to the Disneyland in California.
Euro Disney in the country of France became a failure and the company incurred a total loss of
amount $1 billion (Newell 2013). This can be attributed to the inability of the company to offer
the savor of French culture to the French visitors.
Root causes of the failure:
Operations managers of Euro Disney implemented American risk management
techniques in the environment France. Firstly they did not focus on the language barriers,
between American as well as French culture. French language was not used to draw the attention
of the visitors at the time of promotion of Euro Disney Park. Secondly, the company forcefully
imposed its policy of not offering alcohol to the visitors in France, following its treatment to the
visitors in California Florida, and Tokyo (Newell 2013). This astonished French visitors, as,
French people usually have a glass of wine during lunch (Grayson et al. 2017). Thirdly, due to