Evaluate International Marketing Opportunities

Evaluate International
Marketing Opportunities

Table of Contents
Part A- Review the Global Market Environment............................................................................3
Part B- Review the Global Market Environment.............................................................................5
Part C- Identify risk factors global market environment.................................................................7
Part D- Investigate International Business and Electronic Commerce Marketing Opportunities...8
REFERENCES..............................................................................................................................11

Part A- Review the Global Market Environment
Question 1:
Assess international trade patterns with the country or countries you have chosen and identify
their likely importance for Bounce Fitness or the business you have chosen to use. You must
relate these to economic, social and industry directions, trends, practices, and techniques.
(Approx. 300 words)
The Prosperity of New Zealand is totally depends on its trade, the country work hard to improve
its conditions and expand opportunities. In New Zealand, trade is critical for economy, the
country pay for the goods which they import from overseas by selling export to other countries.
The Country is trade dependent economy and supports free and open trade. The International
trade increases total economic activity of New Zealand. With the help of overseas companies,
New Zealand businesses get an opportunity to grow their business activities that they cannot
increase it alone. The Free trade policy doesn’t benefit exporters but also importers and
consumers of New Zealand enjoy the access of varieties of goods and services at more
competitively prices. The people of New Zealand cannot access products which contains
computer chips if they don’t import. The World’s 12th largest agricultural exporter by value is
New Zealand with holding a place of 2 as diary exporter. The Country is also biggest wool
exporter and dairy products exporter. Bounce business can easily export their Smart Weights as
New Zealand is one of the easiest countries for operating and incorporating business. The
Country has very low barrier to entry and it becomes easy for Bounce Fitness to export their
products. When Bounce business exports its product to New Zealand Market which brings
money to Country and increase the growth and productivity of Organisation. As life style is
changing people are becoming more health conscious it creates a demand of Smart Weights
which increases the sale and profitability of Bounce Fitness. The Social factor can influences the
export as its main focus is on the forces within Society. While exporting the products in New
Zealand, Bounce Fitness must identify industry direction, trends, economic factors and
techniques. As it creates an impact on the performance and growth of the Company if they don’t
conduct a proper analysis.
Question 2:

Research international business and electronic commerce market factors with the country you
have chosen and assess opportunities to enter shape or influence the market in terms of their
likely contribution to Bounce Fitness. (Approx. 300 words)
As Bounce Fitness wants to export their products in New Zealand, before exporting goods and
services it is necessary to conduct a research, the company must adopt screening approach to
identify the most potential target customers for the products and services. Bounce Fitness must
identify whether the Country is Political Stable or has skilled personnel. New Zealand is a
Country where Exporters can easily export their goods and it is considered as Low risks Country.
While exporting Bounce Fitness must gather the information related to Market size, trade and
production statistics, demographic information, regional information, potential partners, legal
and regulatory information and Competitive Information. These information help Bounce Fitness
to know more about New Zealand. It is important to identify the market size of New Zealand in
terms of geography, regulatory issues, market trends and opportunities in Key Factors. With the
help of trade and production statistic, Company can know about products and services are
imported from which countries. By Statistics, Bounce Fitness can avail the information whether
the market for certain products in shrinking or growing. The demographic information helps to
know about the population statistics, consumer spending patterns, per capita income and
expenditure which helps Bounce Fitness to identify the Market potential for their products. E-
Commerce means when Company conduct a business with other firms to get the support of
networked information and communication technologies with Internet. In New Zealand the
online shopping is increasing and becoming popular. The Most of the population of New Zealand
purchase online products. Bounce Fitness can garb this opportunity and attract customers by
selling their products through Online. As New Zealand people focuses more on purchasing goods
online so this can increase the presence of product if Company sell the goods online. So
Conducting research and Creating a presence in Online Market can increase the growth and
reputation of Bounce Fitness.
Question 3:
Identify if the country you have chosen is operating under free trade or protectionist
arrangements and estimate likely ease of entering and trading successfully explaining why you