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Evaluating the Roles and Responsibilities of Marketing Essentials

   

Added on  2020-10-22

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Marketing Essentials
Evaluating the Roles and Responsibilities of Marketing Essentials_1

Table of ContentsINTRODUCTION...........................................................................................................................3TASK ..............................................................................................................................................3P1 Evaluating the roles and responsibilities of different marketing functions.......................3P2Interrelationship of marketing functions............................................................................6P3 Marketing mix application to marketing planning..........................................................7P4. Marketing Plan of Cadbury ...........................................................................................10CONCLUSION..............................................................................................................................14
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INTRODUCTIONMarketing encompasses all those activities that are concerned with manufacturing,communicating and delivering value to consumers and society and to maintain relationship withthem so that it is beneficial for both business and its stakeholders. Marketing aims attainingcustomers satisfaction and higher profits by providing products and services that are customizedas per consumers specifications fulfilling their needs and wants (Baker and et. al., 2016).Marketing serves as an essential factor in the success of an organization as it plays a vital role incapturing the attention of consumers by communicating benefits of a product or service throughto them through various tool and techniques like sales promotion, advertising, packaging etc. Cadbury is the second largest British multinational confectionery which was establishedin 1824 with its headquarters in Uxbridge, West London, UK. It deals in variety of products suchas chocolates, candy, bars and gums. It has around 50,000 employees who are handling itsoperations in around 60 countries across worldThe assignment will give an overview of different marketing process long with variousresponsibilities and role of a marketing manager. Further it will discuss about interrelation ofmarketing with other business functions and how it influences them. The later part of report willdiscuss basic marketing plan of Cadbury along with a comparative study of how it applymarketing mix. TASK TO: Marketing Manager Aldi FROM: Assistant Marketing Manager, CadburySUBJECT: Key roles and responsibilities of Marketing DepartmentDate: 12.06.2018P1 Evaluating the roles and responsibilities of different marketing functionsMarketing emphasis on promoting the business, mission and vision of a firm. It strives tocommunicate benefits and value associated with the product and service to the ultimateconsumers in order to induce them to make a purchase which will earn higher profits and salesfor company (Berkowitz, 2016). Besides satisfying consumers demands by providing them withproducts they desires for marketing also assist an organization to develop long term relationswith them so that it can maintain its existing customers and can attract new potential one.
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In present market scenario where taste and preference of consumer changes frequently ina blink of an eye it has become very hard yet essential for any organization to cope up with thesefast pace changes in market demand. For this, it is of critical importance for a firm to monitorand analyse past and current trends to predict the probable future changes and to cater unfulfilledneeds of its target audience by making effective use of marketing for introducing new andinnovative products so as to get high returns, high sales volumes and more loyal customers. Marketing department undertake various roles and responsibilities so that it can help a businessto increase its revenue, market share and can contribute in its profitability and growth to make ithave n edge over its business rivals (Brooks and Simkin, 2012). Marketing manager of Cadburyis responsible for planning out and formulating various marketing strategies and schemes ininterrelation with other organizational functions so as to ensure successful implementation thesetactics. Mentioned below are some roles of marketing department of Cadbury:- Monitoring and managing social media: In today's digitalization era, everyone prefersto be make use of internet to carry out different activities starting from purchasing topayment of bills, to entertain themselves electronic media comprising social apps canserves a valuable source option to collect information related to consumers, marketscenario, rivals and so on. Serving as a media liaison: Other essential responsibility of marketing department is toact as bridge between business and its audience. Its has to represent company in variousbusiness functions, act like a representative on company's behalf to address complaintsand queries. Marketing Information system (MIS): MIS forms the base fro determining the marketchanges occurring in present and past years (Functions of marketing, 2017). It involvescollecting, analysing and sharing important data and information related to customerschoices, preferences and desires that can be studied by a firm to take decisions related tomarketing strategies and schemes. Cadbury maintains a systematic MIS that assists it toeasily find out and examine shift of customers aspirations and demand and to utilize thisinformation in making modification in its current chocolates and other products byexperimenting with exotic flavours and ingredients. Market Research: Market research plays a vital role in fi9nding out what customersactually wants? It is can be describes as collecting data and information by using various
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