Evaluation and Analysis of Core Principles of Marketing

Evaluation and analysis of the
core principles of marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1..............................................................................................................................................1
2. The role of marketing in creating value for customers................................................................3
Definition of societal marketing concept and how it is practised by Apple Inc.....................3
Definition of branding and its advantages along with the usage of branding strategy by Apple
Inc...........................................................................................................................................3
Ansoff marketing strategies....................................................................................................4
Usage of relationship marketing by Apple.............................................................................4
3. Stakeholder engagement and their impact on the marketing activities of the organisation.........5
TASK 1B.........................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing define as an activity in which entity influence its potential customers with the use
of promotion, selling, researching and advertising to buy organisation products and services
(Huang and Jiang, 2020). Present report has been conducted on Apple. Along with this
discussion on stages and process of marketing along with its role in covered in this report. In
addition with this report include stakeholder engagement along with their impact upon
organizational marketing activities. Lastly, reflection on communication tools is also involved in
this report.
TASK 1
1
Porter’s Five Forces framework acts as a strategic management tool that aid an organisation
to evaluate factors that are prevailing in external environment in order to ensure their strategic
edge in respective industrial segment. All the forces of this analysis have significant capability to
reduce organisation market share, business development revenue and profitability that further
affect company to decrease its profitability and market share (Williams, Clark, and Wilfong,
2020). In context with Apple by undertaking use of this analysis entity can gain better
understanding industry structure and can further formulate strategies in order to strengthen its
competiveness in all around the world. This has been evaluated that Apple is facing strong
competitive rivalry as entity like LG and Samsung continuously engage in the process of
competing with Apple product and services. They undertake use of aggressive advertisement and
rapid innovation in order to impose strong competition in industrial environment. Along with this
in context with product differentiation these entities offer similar product and services in order to
fulfil demand of consumers. Thus this condition leads towards creating forces that easily
encourage consumers to switch to other providers (Vlad, 2020). Further due to low switching
cost consumers easily switch from Apple to other competitive brands that create threat of
competition for apple that are required to be considered by them by developing unique and new
products in order to strengthen entity market share positioning. Along with this by building
sustainable differentiation and collaboration with competitors entity can make significant
increase in their market size and can further ensure maximum competitive advantage in
electronic equipment industry.
1