Internal Resources and Competitive Advantage of Apple Inc.

Strategy, enterprise and
innovation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Critically analyse the internal resources and capabilities that give Apple competitive
advantage................................................................................................................................1
TASK 2............................................................................................................................................3
Discuss the key drivers of the changes in the external environment and then evaluate their
impact on the entrepreneurial activities of Apple...................................................................3
TASK 3............................................................................................................................................4
Evaluate the Porter's five model framework to analyse the impact of competitive forces that
are influencing the entrepreneurial activities and profitability within the mobile phone
industry...................................................................................................................................4
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6
Books and Journals.................................................................................................................6

INTRODUCTION
In this modern environment of the business every organisation is focusing on implementing
the most effective and efficient strategies that include the innovation in an enterprise in order to
create the higher market position in the particular industry and market. With the technology the
business environment it is also changing its working model incessantly to bring innovation and
commercialization its Business practices. Apple Inc. is the well-known American multinational
company that manufactures and designs luxurious and highly technologically adaptive electronic
appliances for the consumers (Hamutoglu and Basarmak, 2020). The company was founded by
Steve jobs in 1976. Apple is prominently known for its series of smart phones, computers, i-
pads with the iOS service and it's highly innovative marketing strategies for its goods and
services. Apple is considered as the one of the first personal computer company and the popular
of GUI. Apple is recognised for its innovations and high quality of products which are highly
safe and secure in terms of privacy and data security not only creates the market position but also
the brand image. The following report will analyse the internal resources and capabilities of the
Apple which help the company in gaining the competitive advantage in the market using the
swot analysis that will help in the organising the strengths and weaknesses of the organisation.
Further in the report the external analysis and its impact on the entrepreneurial activities of the
mobile phone industry is discussed at last using the porter's five force model company's
competitive forces and its influence over the entrepreneurial activities and profitability is
discussed in the report in context of Apple Inc (Bhatti and et. al., 2021).
MAIN BODY
TASK 1
Critically analyse the internal resources and capabilities that give Apple competitive advantage
To analyse the core competency of the Apple it is important to evaluate the internal resources
and the capabilities which can be done with the help of the SWOT analysis. SWOT analysis a
analytical framework in the field of management that benefits the organisation in analysing the
strengths and weaknesses and opportunities and threats using which companies evaluate their
competitive advantage and the develop the strategies. SWOT analysis of Apple Inc. Is discussed
below:
1