Evaluation of Current Strategies

EVALUATION OF CURRENT
STRATEGIES

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Evaluate trends in firm recent performance in terms of finance.................................................3
Draw implication on strategies regarding to merits, limitations and risk linked with strategies.
.....................................................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Strategy is termed out as an action that can able to attain one or more of the enterprise
objectives (Ighravwe, Babatunde and Aikhuele, 2020). Strategic management is termed out as
management of enterprise resources to accomplish the organisational goals and objectives. The
present report is based on evaluation of current strategy on business activities of Geo,
Newzeland. It is entity that toffers workforce management solutions for mobile field sakes and
service teams. Geo assists its customers to boost profits, saves time and increase efficiency. Thus,
entity has covered the startegy in relation to products, markets, capabilities and product
development.
MAIN BODY
Evaluate trends in firm recent performance in terms of finance.
The present evaluation is conducted on Geo SaaS business that offers workforce
management solutions for mobile field sales and service team. Thus, market for GEO products is
growing quickly as global mobile workforce expands ( Melton, Axsen and Moawad, 2020). This
is is auto-mobile firm that is continually taking up the information to deal with current trends in
market. This policy offers financial outlook periods at the quarterly earnings. Thus, chosen entity
has grown from the small office in Auckland, New Zealand to the global business that provide
supports to people in the field based roles around the world. GeoOp Ltd is a public company that
provides cloud based business productivity software ans application for small to large business
with mobile and distributed workforces. GeoSales enables sales managers to allocate selling
regions to staff and this provides detailed Geo-demographics. GeoOp API allows the developer
to integrate the GeoOp functionality in their mobile network and desktop application (Frigo,
2020).
This is firm that use the best scanning techniques that combined with advanced data
science to monitor the market share of over the 5000 technology products. GeoOP has a market
share about the 0.8%. Trherefore, Capital position of the entity can be improved by NZ$4.7m
that enables the firm to fund its growth activities for FY17. This is the entity that is earning the
profitabiloity is about the $3.7M. This is an enterprise has an approval rating of 85 from Owler
members. GEO's top competitor is simPRO (Venable, Pries-Heje and Baskerville, 2012).
Therefore, the entity offers the GeoOp an online job managemnet system that aids to leverages