Evaluative Management Report on the Case Study on Amazon

This evaluative management report discusses the case study on Amazon, including the organization background, customer expectations, SWOT analysis, employee roles, training and development, and more.

Evaluative
management report on
the case study on
Amazon

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Organisation background ................................................................................................................3
Sector of organisation.............................................................................................................3
Expectation of customer form Amazon .................................................................................3
Organisational analysis....................................................................................................................4
SWOT.....................................................................................................................................4
Employees roles and responsibilities...............................................................................................5
Roles of employee..................................................................................................................5
Selecting role in organisation ..........................................................................................................6
Training and development......................................................................................................6
Role selection and its Importance...........................................................................................6
Skills require to perform that role..........................................................................................7
Needs & requirement in organisation....................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Management can be define as an function which is related to managing organizational
resource in effective way to achieve business objectives(Mizuno, 2020). This current report is
based in case study Amazon. Amazon is American multinational organisation which is selling
variety of products as an E- commerce organisation. It was funded by Jeff Bozos in 1994.
Organisation is listed in top four company of current time. In relation to current report, there is
discussion on current situation of among in market where industry and expectation of customer
will also be discussed in relation to firm. Along with this, there is also use of SWOT analysis and
roles of employees in organization so that identification of rang and development plan can be
done. After that, Role selection and its Importance of role, Skills require to perform that role and
Needs & requirement in organisation will be discussed.
MAIN BODY
Organisation background
Sector of organisation
Amazon is global performing firm is performing number of nation in current times.
Majority of operations which are performed by Amazon in E-commerce industry. In relation to
this industry, Amazon is performing at top position in current function. Amazon is larger scale
organisation in this industry where it provide number of product and services to individual.
Organisation follow Hierarchical corporate structure, Flexibility of the business and Stability in
the top management(Henttonen, Kianto and Ritala, 2016). These all are functions which are
used by Amazon in organisation to achieve business objectives.
Expectation of customer form Amazon
Amazon is improving its business function in regular manager this is because firm is
performing its function in effective way this enable organisation in achieving large number of
customer support. In relation to this organisation is dealing in ranging from clothing, catalogue
of products, and accessories to automotive equipment. Amazon helped to accelerate e-commerce,
changing consumer expectations and improving business processes along the way(Vasumathi,
2016).

Organisational analysis
SWOT
According to view point of Petrauskas SWOT analysis can be define as framework which
is use to is can internal environment of organisation. This framework is related to current
performance of firm and can be use to achieve business objectives by identifying related factors.
In relation to Amazon this framework is also used to identify current position of firm. All the
factors in this framework is discussed below:
Strengths Weakness
 Strong brand name is major strengthen
of Amazon in current market. This is
because it is now largest seller in e-
commerce. Which help organisation in
maintain strong brand image.
 Innovation and differentiation products
and services of organisation is also
strength of firm. Amazon frequently
brings creative ideas and innovative
additions to its product line and service
offerings like ambitious drone delivery
service and Within Aura Smart Sleep
System.
 Limited availability of physical stores is
major weakness of organisation in
current business market. This is
because organisation is operating in E-
commerce business where organisation
has no physical presence in market for
selling goods and services in offline
mode.
 Wrong use of third party data is also
acting as drawback of organisation.
This is because there are number of
alligation which are faced by
organisation in relation to functions.
Here customer are raising completes in
relation to theft of these data from
Amazon site and use of this is unfair
protectives and informal calls to
customers(Petrauskas and et.al., 2018).
Treats Opportunities
 Aggressive competition in market is
acting as an threat to organisation this is
because Large number of competitor in
 Amazon is operating in online business,
here organisation has great opportunity
to run business in offline mode. In this

market. This impact on organisation
profitably in market because large
number of competitor with better
products can decrease profit due to
fixed number of customer and decrease
in market share.
 Improper implementation of rules and
regulation is also acting as threat to
Amazon, this is because this act on
organisation image in market as non
fulfilment rules and regulations
decrease image of organisation.
organisation can perform functions by
building offline stores and use to sale
product ad services.
 Expending business by increasing
contribution of other business in form
of joint ventures, mergers and
acquisitions.
It can be evaluated from above information that Amazon is dealing in E- commerce
industry where there ample of opportunities and strengths to organisation. This can impact on
firm directly as this reduce function of firm can use these opportunities in managing successful
business opportunists. On the other side there are same number of treats and weakness which
can be cove by effective management.
Employees roles and responsibilities
Roles of employee
Employee in Amazon act as an important part of firm. This is because organisation is
suing appropriate functions which are helpful In managing & achieving business objectives
according to resource. Some of these roles are discussed below:
A customer advocate who strives to meet customer needs: This is major role of
employee in relation to Amazon which are played by employees in firm. Under this role,
employees in organisation are serving as an advocate to customers of firm. They helps the in
achieving maximum satisfaction according to there needs and requirement. For these each
employee perform there role according to requirement( Ritala, Vanhala and Järveläinen, 2020).
A trainer who is willing to share knowledge with team members: Some time in
organisation employees also performer function in which they act as trainer to other

employments for instance, employee is Amazon maintain friendly relations to each other that
they can help each and every employees by providing information which is require to perform
work accordingly.
A resource who works to expand his or her knowledge base: In context of Amazon,
employees in organisation tries to maintain effective relation in firm. This help firm in achieving
business objectives as well as helps in managing knowledge environment. Organisation is also
following continues development plan which help in identification of factors which can be use to
manage knowledgeable environment in firm.
A skilled worker who strives to assure a high level of quality in the work: This is also
an role which is performed by worker in organisation. Under this role, employees perform in
accordance with organisational objectives related to maintain quality in product and services
offered by organisation. Herein, employees within Amazon tries to maintain quality of product
and services which are soled by organisation in current business environment.
Selecting role in organisation
Training and development
According to view point of Rezaei and Beyerlein, training and development is important factor
which can be use by organisation in relation to achieving its business objectives. It involve
various function which are helpful in managing functions and increasing probability of firm.
This impact organisation in direct way as there are various function which can be perform in
easy way by organisation to achieve its objectives. In relation to Amazon, it is also using
training and development method in organisation. Organisation is using both on the job and off
the job methods of training and development. In context of this, organisation can also use
employee sin in more effective way to achieve business objectives.
Role selection and its Importance
According to view point of Kannan, the most effective role which is played by employees
in organisation is customer advocate who strives to meet customer needs. This is effective role
under which employee perform there roles and responsibilities to its customers. In context of
Amazon, this role is useful for firm to achieve its business objectives because customer are the
prime responsibilities of organisation because customer help firm in achieving business
objectives. This role is also importance organisation as in helps in building sound relation to

customer of organisation which b can be use to achieve business objectives in actual time. This
will work as an advantage to firm as better relationship to customer is helpful to firm in
managing operation in successful manager.
Skills require to perform that role
According to view point of Lewis there are various skills which are require in individual to
perform in organisation related to performance specific role of employees. Some of these skills
are mentioned below which are require to be perform by individual while performing role of
customer advocate who strives to meet customer needs.
Communication: Effective communication is most important skill which is require in
employee to perform there role in organization. This is because, under this factor employee has
to communicate with different individual in organisation. This helps in managing functions an
suing these function according to there task. This manage working chain and help in establishing
better relation to customer(Davis and Lewis, 2018).
Decision making: It is important fro employee to develop skills related to better decision
making in organisation this is because employees are performing function related to customer
need identification and managing function to promote function in effective way. This help firm
in achieving objectives and managing perforce of employee by taking timely decision. This
cover all aspects of customer satisfaction and provide opportunities to organisation in achieving
business objectives.
Commitment: Commitment to work is also an essential skill which is require to
performer in organisation. This can be seen from Amazon where employees are performing roles
in effective way because of better training and development. This help employees in building
and fully committed environment in organisation.
Author states that there are various skills which are require by employees to perform
these roles in effective way and archive goals and objectives in effective manner. This directly
help firm in managing function and using these function to achieve organisation objectives.
Needs & requirement in organisation
According to Nass training and development can be define as define as process which is use by
organisation to improve skills and abilities of employees. This is effective function which is
revenue in organisation. There are various functions which shows importance of training and
development in Amazon. These are:

Increased productivity and performance: Use of training and development is helpful
to organisation in achieving business objectives . This is because it incudes all those functions
which can be perform by organisation to achieve better productivity and profitability. This is
because trained employee of amazon will work more effectively in achieving organisation goal
and perform function in effective manner(Nass and et.al., 2020).
Uniformity of work processes: Using effective training program is also helpful to
organisation launching uniformity in work process. This is because after conducting training of
employee they will get favourable to functions and process related to organisation. This will help
Amazon in achieving higher productivity by managing functions in better way.
Reduced wastage: Providing good training to employee is helpful in achieving business
objectives related to decreasing business waste. This is because by providing training to
employee, it become easy for manager to provide information related to work. This also boost
there knowledge related to working on particular job. This will help in managing resource in
appropriate manner and achieving business objectives in appropriate way.
CONCLUSION
It can be concluded from above mention information that Amazon is international
organisation which is performing its function at glabella level. This is helpful to firm in
machining its business objectives and managing operations in effective way. Along with this, it
can also conclude that in current business environment there are various weakness, opportunities
and threats in business which has to face by organization. This can be use by firm in managing
roles of employees and providing good training and development to achieve business objectives.
It is recommanded to organisation that it can use those practices which are helpful inmnag8ing
function and achieving business objectives.

REFERENCES
Books and journals
Davis, P. T. and Lewis, B. D., 2018. Project Management Capability Assessment: Performing
ISO 33000-Based Capability Assessments of Project Management. CRC Press.
Henttonen, K., Kianto, A. and Ritala, P., 2016. Knowledge sharing and individual work
performance: an empirical study of a public sector organisation. Journal of Knowledge
Management.
Kannan, D., 2018. Role of multiple stakeholders and the critical success factor theory for the
sustainable supplier selection process. International Journal of Production
Economics. 195. pp.391-418.
Mizuno, S., 2020. Management for quality improvement: the 7 new QC tools. CRC Press.
Nass, O., and et.al., 2020. Attribution modelling in an omni-channel environment–new
requirements and specifications from a practical perspective. International Journal of
Electronic Marketing and Retailing. 11(1). pp.81-111.
Petrauskas, V., and et.al., 2018. CWW elements to enrich SWOT analysis. Journal of Intelligent
& Fuzzy Systems. 34(1). pp.307-320.
Rezaei, F. and Beyerlein, M., 2018. Talent development: A systematic literature review of
empirical studies. European Journal of Training and Development.
Ritala, P., Vanhala, M. and Järveläinen, K., 2020. The Role Of Employee Incentives And
Motivation On Organisational Innovativeness In Different Organisational
Cultures. International Journal of Innovation Management. 24(04). p.2050075.
Vasumathi, R., 2016. Role of Customer's Expectation and Banker's Perception in Bank Selection
Decision. International Journal of Management and Development Studies. 5(5s). pp.32-37.