Event Concepts & Design

This presentation covers the concepts and design of events, including planning, structure, SWOT analysis, and factors that contribute to event success. It uses the Sydney Royal Easter Show as a case study and provides recommendations for event managers. The presentation emphasizes the importance of market analysis in organizing successful events.

Event Concepts &
Design

Content Covered
• Introduction
• How event is planned, structured & implemented
• SWOT Analysis
• Factors that make event successful
• Conclusion

Introduction
• Event is basically an activity that is conducted for a particular purpose in
the present or future time period. Sydney Royal Easter show is conducted
evert year from 1st April to 12th April. The presentation will cover how an
event is planned, structured & implemented. In addition to this, there is a
discussion about factors that make event successful along with the SWOT
analysis of event.

Cont.…
• Sydney Royal Easter show was proposed in year 1823 and is developed by
Royal Agriculture society of New South Wales. The event involves various
activities that is amusement parks, agriculture shows and so on. The
participants of the event is community, students, scholars and so on.

Consider how event is planned, structured &
implemented
• To planned, structured & implement a plan appropriate form of planning is
needed to make it successful. So, there are various types of things are
which are being considered during while processing & are mentioned
below-
• Planning-
• Event-
• It is first aspect which is needed to be considered in which which
type of category, series of responsibilities, operations, are examined.

Cont.….
• Venue-
• A venue refers to place or location where event will be organised.
In context of chosen event it is organised in Sydney.
• Marketing-
• After place is decided it is necessary to be aware market event so
that awareness is created amongst people. Thus, selected event perform
marketing through use of social media, social campaign etc.

Cont.….
• Structure-
• It is also to be aware about how event is being structured in
which structure refers to set of events which are carried out one after
another. An event is to be structured so that everything is carried out
properly.

Cont.….
• Implementation of event
• Implementation of event is also done through planning because
without carry out a proper plan it is not possible to delegate responsibilities
& authority. Thus, in reference with chosen event, it is being implemented
with proper considerations.
• SWOT Analysis
• It is tool which is used by entity to examine and identify the
internal capability. It is time consuming process as it requires reliable
information. In this, a firm access to strength weakness, opportunity &
threat

SWOT Analysis
Strength
Due to stable economy, event is carried out
at wider level.
 Further strength of event is that it unites
everyone with each other which reflects
coordination & mutual cooperation.
It promotes agricultural areas &
environmental practices which is increases the
effectiveness of show.
Weakness
Due to large number of resources used in
events, event is unable to provide
environmental benefits to community or
associates.

Opportunity
As event is organised at larger scale, it has
opportunity of development of social
communities as event is brings up positive
relationship between each other.
Threat
Event is operated within society & culture,
& due to changing culture of Sydney it is
difficult to operate under society guidelines
which impact upon structure of event.

Factors that make an event successful
• Understanding objective: In order to make an event successful, it is
important to first set the objectives and then make it clear to the
subordinates. In addition to this, it is also analysed that what forms of skills
as well knowledge is needed for implementing activities of project.
• Setting Budget: Management of budget is significant in order to make an
event effective and grand as well. If an appropriate budget is set by event
manager according to the activities then it assist in making an event
successful.

Recommendations
• By analysing the above data, some of the recommendations is given below:
• It is suggested to the event manager to make use of social media platforms
in order to aware people about the event. This assist in reaching large
number of people within short span of time and help in making event
successful.
• In addition to this, it is recommended to higher authorities of event to add
attractive and catchy activities within the event as it help in entertaining the
people who participate in the event.

Conclusion
• After a brief analysis of above report, it has been stated that event are
organised within society and culture. This report gives a brief knowledge
about how Sydney Royal Easter Show which organised in Australia. So,
discussions has been made about how event is structured, implemented,
factors which event successful and recommendations. Thus, it has been
evaluated that to organise an event, appropriate market analysis is needed
to be carried out.

References
• Lombard, L.B., 2019. Events: A metaphysical study. Routledge.
• Parent, M.M. and Ruetsch, A., 2020. Managing major sports events:
Theory and practice. Routledge.
• Titano, J.J., and et. al., 2018. Automated deep-neural-network surveillance
of cranial images for acute neurologic events. Nature medicine, 24(9),
pp.1337-1341.

• THANK YOU!!!!!!!