Benefits of Information and Communication Technology on Event Management in UK's Travel and Tourism Industry

EVENT MANAGEMENT IN
UK’S TRAVEL AND
TOURISM INDUSTRY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Outlining research specifications.....................................................................................1
Aims and objective.................................................................................................................2
Overview of company............................................................................................................3
Background of study...............................................................................................................3
Rational of the study...............................................................................................................4
1.2 Determining factors which contribute in process of selecting research project...............4
1.3 Critical review of key references......................................................................................4
1.4 Producing research project specification..........................................................................6
1.5 Giving appropriate plan and procedures for research specification.................................7
TASK 2............................................................................................................................................9
2.1 Matching resources efficiently with context to research question...................................9
2.2 Research investigation as per agreed specification and procedures...............................11
2.3 Recording and collating relevant data............................................................................13
TASK 3..........................................................................................................................................16
3.1 Application of research evaluation techniques...............................................................16
3.2 Interpreting and analysing outcome with perspective of actual research specification. 25
3.3 Recommendations in research with association of its findings along with appropriate
justification...........................................................................................................................28
TASK 4..........................................................................................................................................29
4.1 Conclusion......................................................................................................................29
REFERENCES..............................................................................................................................30

INTRODUCTION
Information and communication technology is referred synergy among communication
devices and computers which forms important part in this modern world. The present report is
formulating research proposal on benefits of information and communication technology on
consumer decision making in travel and tourism sector of United Kingdom. This will be stating
full research project on basis of Chillisauce Limited which is and event management
organisation. In the same series, it will articulate about implementation of research project with
agreed procedure related to its specification. This report will perform appropriate evaluation of
research outcome with interpretations and recommendations as well. Lastly, this will be
concluding this project on basis of ICT in Chillisauce Limited.
TASK 1
TOPIC: To review the benefits of Information and Communication Technology on the
operations of event management in UK's travel and tourism industry- A Study on Chillisauce
Ltd.
1.1 Outlining research specifications
Title of project
To review the benefits of Information and Communication
Technology on the operations of event management in UK's travel
and tourism industry- A Study on Chillisauce Ltd
Project Plan
Name of Organization Chillisauce Events
Cost £7,000.00
Project Scope Academic area Corporate Area
Time consideration 1.5 month
Risk related to study
Risk related to data theft
Risk related to validity and reliability of data.
Risk on basis of misrepresentation.
Risk regarding security and privacy of respondent's personal view.
Resourced required
Resources needed for carrying the research are-
Software
Stationery items
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Laptop
Storage Devices
Transport Cost
Quality
Project's quality would be assured by monitoring performance on
regular basis, setting benchmark and regular actions
Communication
For purpose of appropriate interaction there should be implication of
Emails, action plans and circulars as well.
Type of Research
Primary and Secondary
Qualitative and
Quantitative
The data would be gathered via primary sources as there will
conduct of survey through questionnaire and this specific study
would be fully based on qualitative research.
Aims and objective
Aims: To identify advantages of information and communication technology on basis of
operations of event management in Travel and tourism industry of UK with context to
Chillisauce Ltd.
Objectives:
 To assess benefits of Information and Communication technology
 To identify major operations of event management in travel and tourism industry.
 To determine impact of Information and communication technology on operations of
UK's travel and tourism industry.
Research question
 What is information and communication technology?
 Why information and communication technology is important?
 How event management is operating in UK's travel and tourism industry?
 How information and communication technology is affecting UK's travel and tourism
industry?
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Overview of company
Chillisauce Ltd is an event agency company which is very well known with its capability
for building unique and complex itinerary and to incredible easy with perspective of groups of
people for booking memorable events and activity in rich weekends. It was formed back 2000
which is trading through humble premises in SW London. This organization has 100+ employees
and comprises internet travel industry. In the similar aspect, it had gained expertise in various
types of experience which includes stag and hen parties, corporate events, product launch and
event based marketing campaigns (About Chillisauce Limited, 2019).
Background of study
Travel and tourism industry plays very crucial role in United Kingdom as it has
significant impact on economy every year. In year 2016, this industry had contributed
approximately 217 billion British pounds in GDP in United Kingdom. It had continued growth
over pas 5 years. It consists of multiple sub sectors where revenue is created in multiple aspect
via accommodation, transport, food and beverage services, cultural attractions along with other
recreational activities. The tour operators, travel agencies and various other reservation services
have produced over 40 billion pounds in year 2013.
In the present scenario, technology is developed and used within industry of travel and
tourism as it is revolutionising the method in travel. With application of mobile phone for
checking at airport till key card for opening hotel room where travel organizations are striving
for making travelling frictionless. Usually, it suspecting for entering in R&D, big data, Internet
of things and mobile technology among others. There are different range of technological
challenges which could be overcome with traveltech organization in United Kingdom (The
Importance of Information Technology In Business Today, 2019). There are multiple
organization who are highly involved in research and development and various company qualify
for government of UK to R&D tax credits incentive.
In the similar aspect, Information communication technology is transforming tourism
industry at global aspect and driven re-engineering has generated gradually with innovative
paradigm shift, developing broad range of threats and opportunities along with changing
structure of entire industry.
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Rational of the study
This study is used for reviewing advantage related to information communication
technology on operations of event management in travel and tourism industry in United
kingdom. In the present era, travel and tourism industry is growing on regular basis as
technology is emerging in each sector and current demand of today's generation. On the contrary,
in this study ICT has crucial role in integrating, building and promoting brand loyalty in tourism
industry of UK. In the similar aspect, there are various business who had attained success they
have implied use of technology such as artificial intelligence, digital marketing or information
communication and technology by recognising trends in this marketplace. For instance, Artificial
intelligence platforms have big influence in the world of tourism technology which gives
organization with great opportunity to visually or direct connect with its customers. In the same
series, information communication technology plays very crucial role in travel, tourism and
hospitality industry. The combination of ICT in industry of tourism is an essential success and
helps in facilitating individual to access tourism product information at any place and anytime.
Henceforth, there is requirement to study role of Information communication and technology
along with its implementation for raising profitability of UK's travel and tourism industry.
1.2 Determining factors which contribute in process of selecting research project
The most important factors which lead to selecting this topic as research project as per
instructions of tutor and for accomplishing success in academics along with bright future. In the
present scenario, it had been observed that information and communication technology is
replicated as major force which has altered multiple aspects of method one live and learn. It
could be clearly observed that ICT has given positive impact on transformation of education or
academics. Over past 3 years, it has been observed that various business are attaining success
and failure as well and main reason behind this is technology. This topic is fully concerned with
my interest and to upgrade my knowledge about the latest trend in economy of United Kingdom.
1.3 Critical review of key references
Benefits of Information and Communication technology
According to Ding and et.al., (2015), Information and communication is broad field
encompassing virtually with each technology which could store, retain and transmit signals
electronically. It has opened broad range of innovative method of communication which is
allowing contacting others for less money with huge distances as compared to before. It has been
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argued by Hashim (2015) that, increment in automation and efficiency brought related to
information and communication technology could create job losses and majorly in manual roles
and manufacturing area.
As per views of Vroman, Arthanat and Lysack (2015), it is giving boost for all existing
industries like shipping and manufacturing where heavy adoption of ICT has directly spawned
new industries of their own. It has been critiqued by Little (2016) that, communication via
instant messaging, body language is not accounted. So there is high chances about
misunderstood of not involving face to face dialogue with physical person and possibilities of
securities issues as well.
Event management in travel and tourism industry
According to Tutusaus, Schwartz and Smit (2018), tourism is dependent on event
management as in this industry social events could be implemented. It is also important with
context of social activities and development of tourism and introducing innovative destination
which reveals among multiple perspective of growth of event management. However, Graves
and et.al., (2018) has stated that various social activities like recreational events, festivals etc.
which is possible because of tourists who travel throughout world for searching new emotions
and impressions. On actual basis, tourism and event management could exist on separate aspect
but is consolidation could give various advantages for tourism development and for country's
economy as well.
As per views of Lebert (2018), to create attractive destination for tourism, there is huge
requirement of detailed plan of development. As this plans will lay special emphasis on planning
social events with perspective of attaining full potential of tourism. The events could be managed
as activity which directly deal with planning and developing multiple kinds of events with
perspective of society. However, Dadgar and Joshi (2018) has stated that fruitful combination of
event management into activities of touristic will help in winning success and for attracting
multiple customers to specific target destination.
Impact of Information and communication technology on operations of UK's travel and
tourism industry
According to Raguseo (2018), technology has very significant role in attaining economic
growth through garnering economic signifies for consumers with context to travel. The
contemporary information society has formed tourism as very highly intensive industry as
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information and communication technology has potential impact on UK's travel and tourism
industry. Its function could not be underestimated as it is very crucial driving force within
present information in driven society. However, Uuskoski and et.al., (2018) stated that tools of
information and communication technology have facilitated each transaction of business in
industry through proper networking with their trading partners, distribution related to product
services and giving information to consumers throughout globe.
On the contrary, Wilson (2018) has reflected that application of online for getting
information and planning according to their trip and travel. Information is considered as key
element in UK's travel and tourism industry whereas it pervades each aspect of this particular
industry. Furthermore, Shaw and et.al., (2018) stated that ICT could be used through multiple
tourist professionals for elaborating boundaries of particular proposed tourism site along with
surrounding areas and present community. In the similar aspect, information could be obtained
through linking with sites and availability of various other utilities such as power, water, market
etc. These technologies are very useful for purpose of managing site and to monitor in
appropriate aspect. With context of operation in tourism industry its application is to buying
management of services and supplies as well.
1.4 Producing research project specification
Research design: It is considered as arrangement of collection along with conditions as
there are two types of research such as qualitative and quantitative. Qualitative research indicates
to gain deep understanding of organization, event and culture. It provides wide understanding of
any event and data related to human groups and broad pattern behind preferences of people
regarding events. In this type, there is application of statistical method for getting appropriate
understanding on basis of population. Quantitative research is other research design which is
systematic empirical design investigation related to observable phenomena through
mathematical, computational and statistical techniques. In this study, researcher will use
qualitative research for understanding benefit of ICT in operations of event management in travel
and tourism industry with context of Chillisauce Ltd.
Research approach: Generally, there are two types of research approach which are
inductive and deductive. In deductive approach, first hypothesis is formed, then data is analysed
and then concluded that hypothesis is supported or not. On basis of inductive approach, at initial
stage data is collected, pattern has been observes and then theory has been developed. With
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