Individual Business Plan Report for Handmade Chocolates Business

Individual Business
Plan

Executive Summary
The main objective of this report is to basically develop a deeper understanding of the
entrepreneurship and the creation of the business enterprise. In the present report it comprises of
business proposal plan in detailed manner with a proper structure that helps in attainment of the
knowledge and taking into consideration various factors before starting a new business. It
comprises of the various marketing strategies, industry analysis and competitive analysis along
with various other factors.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business Details......................................................................................................................1
Vision of the business.............................................................................................................1
Mission and objectives...........................................................................................................2
Location..................................................................................................................................2
Product Description................................................................................................................2
Industry analysis.....................................................................................................................3
Outlook for the future.............................................................................................................4
USP and competitor analysis..................................................................................................5
Competitors in the Chocolate Industry...................................................................................6
Unique value proposition.......................................................................................................7
Operations plan.......................................................................................................................8
Risk and contingency plan......................................................................................................9
Sales and marketing strategy................................................................................................11
Finance and funding plans....................................................................................................12
Management Team...............................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
The Individual business plan basically relates to the process of construction of the idea in
relation to provision of the services or goods for the purpose to provide value to the consumers.
It is basically related to the process of the strategies and devising plans after having deep
analysing and viability of the product in the market. In context to Business plan, it is basically a
document that covers detailed information about the management and operations process of
starting a new business that comprises of the vision, mission and objectives of the organisation.
The report will cover a business proposal plan which is in relation to the start up of new
handmade chocolates business. In this report, various factors that are to considered before
establishing a start-up is discussed including industry analysis, product description, USP and
competitors analysis, operations plan, sales and marketing strategy, financial projections etc. In
addition to this, it also discuss the management plan and the ability of entrepreneur to manage
the new business venture (Tokdemir, Erol and Dikmen, 2019).
MAIN BODY
Business Details
The small sized business venture of the handmade chocolates would be operated and
launched under the label of Dream Chocolates located in London, United Kingdom offering a
range of handmade chocolates, sugar free chocolates, dark chocolates, protein chocolates etc.
( Xu, 2020).The main motivation and objective behind choosing this idea is to fulfil the demand
of individuals who are looking for best quality handmade chocolates. This is highly emerging
among the individuals for the purpose to celebrate various occasions ( Zulkornan and et.al.,
2021).
Vision of the business
The vision of the start-up is to establish core values and operate ethically and induce a
customer satisfaction with the help of offering best services. The chocolate business aims to
attain engagement and wants to attain their appreciation for the purpose to fulfil their
requirements according to the specifications. The main objective is to build a brand image which
is known for the finest services in the market. The business is focusing on adoption of the eco-
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