Event Marketing

This paper discusses the event marketing strategy for Animethon, focusing on screening anime, voice actors, and musical performances. It also evaluates the strengths, weaknesses, opportunities, and threats of the event.

Event Marketing
Student’s Name:
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Introduction
The event strategy of Animethon will be to focus on screening for anime and also voice actors
from North America. The event will also have musical performances of artists from Japan and
North America. Animethon will also organize other activities like different type of games,
costume competitions, competitions of and anime music videos. It will be held in Alberta of
Canada and promoted by the Alberta Society for Asian Popular Arts (ASAPA). It will be a three-
day event and will be held in Shaw Conference Center of Edmonton of Alberta. The event will
be managed by 50 volunteers. The paper will also help in evaluating the various strengths and
weaknesses of the event that is going to be organized. There should consider proper strategies
by focusing on the weaknesses of the event, and it can be enhanced with the help of the
implementation of the latest techniques to perform business activities.
SWOT Analysis
Strengths Weaknesses
 The event has the stronghold in the market
of anime market of Canada. The aim of
the company is to focus on screening for
anime and become a successful and
popular event
 The employees of the event company are
enthusiastic, experienced and well-trained
staffs. They can effectively and efficiently
manage the event through their
experiences
 The promotion strategy of Animethon by
ASAP is attractive to audiences as it
focuses on promoting the art and culture
of Asia (Hu, Liu, & Feng, 2016)
 Anime is a popular form of Japanese
animation and is popular among the
people of Canada
 Competition of the market will limit the
possible size of the event market
 Difficulty in generating consciousness and
reputation of the event organization in the
first few years of its operations can pose
challenges to the company (Kassens-Noor
& Lauermann, 2017)
 The incapability to rapidly meet the vast
and unexpected growths in demands from
the audiences can be challenging for the
company
 There is an absence of proper training
guidance that can increase the business
processes of the firm
 Lack of collaboration among team
members for the execution of the entire
team.

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Opportunities Threats
 Development of the latest
technologies throughout the music
industry regarding the enhancement of
games and voices of artists (Ritchie,
2017)
 There have been significant demands
among the people throughout the
country regarding the musical dances
and performances from various artists,
and it can be delivered with the help
of Animethon
 Exploiting various facets of the
concerned event to generate increased
partnership from various sponsors
 Collaboration with the sponsors to
host the meals, cocktail parties a
refreshment breaks
 There should properly use of digital
and social media to promote the event
successfully
 One of the threat is the utilization of
the latest innovative technologies by
other event management groups to
attract people on large numbers
 Common threats from bad weather
conditions, the rise in competition
level from other competitors
 One of the other threat is the increase
in the airfares that can affect the
execution of the concerned event
 The utilization of limited financial
resources for the event (Xiong, Yu,
Patel & Yu, 2016)
 Improper execution and support from
the sponsors regarding the execution
of the entire event

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References
Hu, W., Liu, L., & Feng, G. (2016). The consensus of linear multi-agent systems by distributed
event-triggered strategy. IEEE transactions on cybernetics
Kassens-Noor, E., & Lauermann, J. (2017). How to bid better for the Olympics: a participatory
mega-event planning strategy for local legacies. Journal of the American Planning
Association, 83(4), 335-345.
Ritchie, J. B. (2017). Promoting Calgary through the Olympics: the mega-event as a strategy for
community development. In Marketing the Public Sector (pp. 258-274). Routledge.
Xiong, W., Yu, X., Patel, R., & Yu, W. (2016). Iterative learning control for discrete-time
systems with event-triggered transmission strategy and quantization. Automatica, 72, 84-
91.