Event Marketing

Event Marketing
Student’s Name:
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1
Introduction
The event strategy of Animethon will be to focus on screening for anime and also voice actors
from North America. The event will also have musical performances of artists from Japan and
North America. Animethon will also organize other activities like different type of games,
costume competitions, competitions of and anime music videos. It will be held in Alberta of
Canada and promoted by the Alberta Society for Asian Popular Arts (ASAPA). It will be a three-
day event and will be held in Shaw Conference Center of Edmonton of Alberta. The event will
be managed by 50 volunteers. The paper will also help in evaluating the various strengths and
weaknesses of the event that is going to be organized. There should consider proper strategies
by focusing on the weaknesses of the event, and it can be enhanced with the help of the
implementation of the latest techniques to perform business activities.
SWOT Analysis
Strengths Weaknesses
 The event has the stronghold in the market
of anime market of Canada. The aim of
the company is to focus on screening for
anime and become a successful and
popular event
 The employees of the event company are
enthusiastic, experienced and well-trained
staffs. They can effectively and efficiently
manage the event through their
experiences
 The promotion strategy of Animethon by
ASAP is attractive to audiences as it
focuses on promoting the art and culture
of Asia (Hu, Liu, & Feng, 2016)
 Anime is a popular form of Japanese
animation and is popular among the
people of Canada
 Competition of the market will limit the
possible size of the event market
 Difficulty in generating consciousness and
reputation of the event organization in the
first few years of its operations can pose
challenges to the company (Kassens-Noor
& Lauermann, 2017)
 The incapability to rapidly meet the vast
and unexpected growths in demands from
the audiences can be challenging for the
company
 There is an absence of proper training
guidance that can increase the business
processes of the firm
 Lack of collaboration among team
members for the execution of the entire
team.