Event Planning: Marketing, HR, Finance, and Operations

Event Planning

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing strategy ..........................................................................................................................2
Human Resource requirements........................................................................................................4
Financial Details..............................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Event planning is the process that includes about the management of different kind of
projects such as meeting, convention, ceremony, trade-show, party and convention. The major
importance of this as help in determination of the major aspects that contributes in successful
completion of project. The different kind of activities or actions performed in event planning
includes budgeting, establishment of timelines, selection of venue, ascertainment of permits,
determination about food, arrangements of other related equipments and management of risks.
Planning also aid in distribution of duties and work to the different personnels in accordance to
the nature of work they performed. Ultimately, this help to bring precision in work where all
stakeholders ascertain satisfaction from the performance of overall event. The main aim of this
report is holding successful event through performance of effective planning activities. The event
going to organise within the campus at venue of Metro Bar and Kitchen is about Technical Skill
Development Workshop (Akutagawa and Myslinski, 2017).
The aspects which are covered in this report includes ascertainment of marketing strategy
for the purpose of spreading information related to event, determination of human resource
requirements for carrying on pre & post event activities and formulation of financial budgets to
ascertain the amount of cost required for running an event along with determination of Break
even point.
MAIN BODY
Planning is important in nature as this will includes adherence of different activities that
aid completion of some specific attribute. It includes the determination of the different aspects
like internal and external in nature for the ascertainment of their impact over some specific
activity or different number of activities. The contribution of such analysis further aid in
anticipation of aspects and formulation of contingency strategies for same. Event industry is also
one where large number of factors are present that have impact over functioning of different
activities. So, planning at initial level is must to do for attainment of success. In the current
report, event is needed to hold within the campus at the venue of Metro Bar and Kitchen (Event
planning. 2019). The activities going to be organised in event is related to development of
technical skills. It is the single event that going to be organise for the students in college
regarding development of their knowledge and skills about handling and usage of new technical
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devices and software's so, they can use the same in future for development of their learning and
professional career. Here, all the information is provided in respect to their features, usage,
application, limitations, scope and benefits. The venue where it going to be held is Metro Bar
and Kitchen. It is situated within the premises of University along with space for having more
than 200 students at time. These are the two main reason behind the selection of this venue that
its easy reach among the students along with capacity to hold large number of students at time.
Also, there are many other benefits which are associated with the selection of this side as venue
that no ned to provide extra efforts over the management of food and beverages. This is so
because same is available at venue, only required to provide information about the needs and
requirements in accordance to the planned budgets and figures. To made this event more
successful in nature, initial planning is must as this will not help to determine the factors impact
but aid in formulation of strategies too. The main aspects upon which required to provide focus
in respect to do adequate planning in relation to the current event includes marketing, human
resource and planning. Marketing includes analysis and determination of the strategy that help in
attraction of large number of students. The nature of this activity is prime because this will aid in
attainment of earn significant amount of money which is more than their BEP point. Human
resources includes determination of the employees and staff needed to handle the activities
adequately occur at pre and post time of event. This will aid in regulation of activities without
hindrances along with optimum utilisation of resources. In last, financial analysis is needed to
ascertain the amount of cost required to effectively place event along with determination of
different sources of fund for perfect allocation of amount in between different attributes. This
will aid in cost reduction through bring control over unnecessary expenses (Almgren,
Alshahrani and Lee, 2015).
Marketing strategy
This includes the strategy related to the marketing of event. All the different aspects are
focused includes, product/service, price, promotion, place etc. The model which has effective
importance in this regard is named as Marketing Mix. It is one of the successful marketing model
that includes all the different determinants that contributes in effective marketing of an aspect.
This includes 7 different P's that help to build strategies in respect to all on the basis of the
conditions. This further contributes in promotion of the overall aspect or event in front of the
consumers and market. The same model is used in respect to the current event of workshop about
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