Event Planning: Marketing Strategy, HR Requirements, Financial Details

Event Planning

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing strategy ..........................................................................................................................2
Human Resource Requirements.......................................................................................................4
Financial Details..............................................................................................................................6
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Event planning can be referred to as the procedure which encompasses management of
various projects such as meetings, conferences, conventions, trade shows and parties. The
primary significance of this is that it provides assistance in ascertainment of those elements
which contribute to successful execution of an event (Ding and et. al., 2019). Event planning
encompass several key activities such as stipulation of financial budget and timeline, selection of
an appropriate location, receipt of permits, menu planning, arrangement of technological
resources, security & safety measures and many more. The event planning is done in a manner
such that the interest of stakeholders are taken into due consideration and met with the overall
execution of project.
The present report is based on the planning done to execute an event in the campus at the
location of Metro Bar and Kitchen. The event which is being conducted is Technical Skills
Development Workshop. The report consists of marketing strategy adopted to spread awareness
of the event. Also, it includes ascertainment of HR requirement for doing pre and post event
practices. Lastly, it constitutes formulation of financial budget to determine the cost needed to
run the event together with calculation of Break Even Point.
MAIN BODY
Planning is regarded to be a crucial element for any activity or task to take place in an
effectual manner within the predefined course of time. This process encompasses several
components which are of intrinsic and extrinsic nature and are regarded to place influence over
any activity. In this relation, planning holds immense significance within event sector also for the
purpose of event management and execution. Event sector is a rapidly evolving industry which
comes up with new technologies at rapid intervals of time (Ding, L. and et. al., 2019). These
technologies and measures need to be duly taken into account in order to stay aligned with
industry and customers' needs. Event planning inflates the scope of successful formulation of an
event. In the present report, event is being organised at Metro Bar and Kitchen. The activities
which would be part of this event would aim at development of skills of individuals. This event
would provide assistance to the students in college in enhancing their existing level of technical
skills and becoming competent for the outer world after the tenure of college. With the help of
this event, students would find it easier to handle as well as use technical equipments and
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software. This would aid them in utilizing this knowledge and practically applying the same in
future course of time while pursuing career in any of the corporate sectors. The workshop will
provide all the information associated with technical features, usage, demerits, merits and scope
of different types of software. The venue whereby the event would be held is Metro Bar. This is
located in the premises of University and contains the space to accommodate a capacity of over
200 students at one point of time. This location is thus selected looking upon 2 reasons, namely,
easy reach among the students and the large scale capacity to hold students.
Further, there are several other kinds of benefits that are linked to the selection of this
site. The most important one is that management of food and beverages can be easily done
hereby. In order to ensure the successful execution of event, it is important to carefully and
effectively execute the initial planning process (Zacks, 2020). The most crucial aspects upon
which the initial planning would lay emphasis are regarded to be marketing, human resources
and financial planning. In this relation, marketing consists of analysis and ascertainment of
effective strategies through which awareness can be created within a large base of audience and
thereby they can be influenced to give their participation in the event along with its word of
mouth publicity. This is of utmost significance as this activity will provide assistance in earning
money more than the Break even point of this event. Besides marketing, human resource
requirement determination is also an important part of planning for this event. In this regard,
individuals are needed for carrying out pre and post event activities. At the end, financial
planning is required for ascertainment of amount related to organising the event. Also, it
encompasses decision regarding the sources from which funds would be procured so as to ensure
that adequate fund is allocated to each activity related to the event.
Marketing strategy
This constitutes the initiatives or measures taken up in a bid to execute the marketing and
promotional activities of the event. Marketing strategy for creation of awareness of the event is
devised by making use of marketing mix (Chirieleison, Montrone and Scrucca, 2020). This is a
comprehensive framework consisting of 7 elements which collaboratively provide aid to a party
in effectively marketing an event. In this regard, the marketing strategy for the event named
Technical Skills Development Workshop is presented with the help of elements of marketing
mix (7 P's) as follows:-
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