Event Planning: Marketing Strategy, HR Requirements, and Financial Planning

Event Planning

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing Strategy......................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Event Planning can be defined as the process of management of a project such as a
meeting, exhibition, ceremony, trade show, party, convention etc. The process includes
budgeting, selecting and reserving the sites for the event, acquiring permits, planning food and
coordinating transportation (Butz and et. al., 2019). The process begins with determination of the
project that the organisation aims to achieve. The event planners are involved in the process of
choosing the speakers, content and entertainment as well as organising the event so that the
information it wants to share with the guests is shared in an effective manner. The report
explains an event being organised in a Campus, the marketing strategy behind it, specific
requirements of the human resource and the financial details.
MAIN BODY
Marketing Strategy
A marketing strategy can be defined as an approach that is long term and involves
planning with the primary goal of achieving a competitive advantage by organisations against
their competitors. In simpler words, it can be defined as the way an organisation differentiates
itself from other players in the market in order to provide better service and value to its
customers (Coaffee, J. and Lee, P., 2016). On the other hand, marketing mix is a group or
collection of various actions that are user by an organisation to promote itself and its products
and services in the market. In context to the Campus, the event of fancy dress competition is
being organised at the Metro Bar. Thus, it is extremely important for it to plan and coordinate
various activities that will be a part of the event. The marketing mix for the same is described
below -
 Product – This is the item that is being sold in the market, delivers performance, fulfils
the customer needs and is of value for them. In context of the Fancy Dress Competition
that is being organised in the Campus at Metro Bar, the products include food and
beverages, music and dance floor, props etc. There are a lot of options available in food
and beverage category like various types of fruit juices, alcoholic and non-alcoholic
drinks. Food items like chips, sandwiches, crackers, popcorn etc. that will be offered to
the guests. The venue will also offer various kinds of games to entertain the guests.
1