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Event Planning and Project Management Assignment Solved

   

Added on  2020-04-15

22 Pages3747 Words1576 Views
Running Head: EVENT PLANNING AND PROJECT MANAGEMENTEvent Planning and Project ManagementName of the StudentName of the University
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1EVENT PLANNING AND PROJECT MANAGEMENTExecutive SummaryThis report is based on an upcoming proposed music festival to be held in London, England. Thisevent will be of global scale attracting music lovers from around the world and for a period oftwo days, numerous world famous music stars will perform in front of a crowd of 100,000+people at a selected venue. In addition to the entertainment activities and events, there will bestalls for food, drinks and souvenirs. The event authority also aims to provide maximum safetyand security to all the spectators who will participant in this grand festival.
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2EVENT PLANNING AND PROJECT MANAGEMENTTable of Contents1. Background and Scope of the Event............................................................................................32. Event Objectives..........................................................................................................................33. Entertainment Activities..............................................................................................................44. Target Audience...........................................................................................................................45. Event Deliverables.......................................................................................................................46. Project Management Tools and Techniques................................................................................67. Project Team Management and Structure..................................................................................148. Budget for the Project................................................................................................................149. Awareness of Potential Risk Factors.........................................................................................2110. Evaluation and Control of Project...........................................................................................21Bibliography..................................................................................................................................23
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3EVENT PLANNING AND PROJECT MANAGEMENTIntroductionThe chosen event is a music festival that is planned to be hosted in London, England.This festival is planned to be hosted for two days in a weekend and some of the world’s mostpopular music stars will be invited. In order to host this large scale festival successfully, it isimportant to develop a suitable event management plan that will follow a standard projectmanagement approach.In this report, a detailed event plan has been developed for the proposed event thatincludes scope, schedule, budget and other important aspects of a project.1. Background and Scope of the EventThis particular event is a music festival that is set to take place is London, England inSeptember 2018. While the main purpose is to bring together a large number of famous and mostreputed music artists within a grand stage, the event will also be used as a medium forcommunity service that will include providing entertainment to people as well as donatesignificant amounts of sum to various charitable organizations like old age homes, orphanages,cancer hospitals and some war torn countries where millions of people are starving. Theproposed event will be one of the largest music festivals in the whole world and it is expected ahuge number of international music stars will take part in the festival.The primary scope of this event is to host a large scale music festival at a suitable venuefor maximum number of audience. Further scope of the project includes renting of WembleyStadium for the music festival, arranging seats for allowing around 110,000 spectators in thefestival, run the festival over two days in the weekend, inviting popular music stars from around
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4EVENT PLANNING AND PROJECT MANAGEMENTthe world and successfully hosting the festival with the best viewing experience, safety andsecurity.2. Event ObjectivesThe main objectives of the event are determined as follows.To provide entertainment to people and music fans all around the worldTo prepare a grand stage for music festivalTo raise funds for donating to various old age homes, orphanages and some wartorn countries around the world3. Entertainment ActivitiesSince the main focus of this festival is to host music performances from world famousartists, the entertain activities will be based on music. However, keeping in mind the possiblenumber of children taking part in the festival along with their family members, there will beactivities for children in the festival as well. Furthermore, in addition to the entertainmentactivities and events, there will be stalls for food and drinks as well. The event authority alsoaims to provide maximum safety and security to all the spectators who will participant in thisgrand festival.4. Target AudienceWhile the event will be hosted in London, England, the event management team aims tomake it a global festival that will see the festival being participated by music fans from allaround the world. There is no specific target audience for the event as this event has been
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5EVENT PLANNING AND PROJECT MANAGEMENTplanned for people of all age groups as well as from different professions including sportsmen,acting and others. While for the adult spectators, there will be the music festival run for two daysin the weekend, there will children activity event in the Wembley practice ground where thechildren will be able enjoy during the festival team. 5. Event DeliverablesThere are several deliverables of the event explained in the following points.Overall Event Management Plan – In order to deliver such a global scale music festival,a detailed event management plan is necessary. Hence, it is important for the event manager todevelop an event charter that will include as aspects of the project including scope, timeline,budget, risk management plan and others. On approval of this event management plan, the entireproject will be approved in order to proceed further.Development of Event Management Team – For hosting a global scale music festival, ahuge amount of human resources is necessary. Again, for efficient handling of these humanresources, specific teams are to be developed and the human resources are to be allocated tothese teams based on their skills and competencies. The entire event management team willinclude volunteers, stage preparation team, marketing and promotions team, security team, safetyand first aid team and others.Selection of Venue – As per the initial discussions, the festival is set to be held inLondon, England. However, the exact venue of the festival has not yet been confirmed. Themajority of the event management has voted for Wembley Stadium owing to its capacity andcentral location in the city but the Olympic Stadium has also been considered as an alternative.
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