Creative Events & Entertainment Management (Distinction Criteria)

This report discusses events and entertainment management, critical review of relevant literature, creative event proposal, and event project implementation. It also includes a SWOT analysis and a GANTT chart for the Isle of Wight Festival.

EVENT AND
ENTERTAINMENT
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Critical review of relevant literature...........................................................................................3
Creative event proposal...............................................................................................................5
Event project implementation.....................................................................................................7
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Events and entertainment management is defined as the practical knowledge, which helps
in managing the projects effectively and efficiently. Events and entertainment management helps
in creating the events like music festivals, weddings, conferences, ceremonies and many more
like them. Event planning now a days is very important as everyone needs that their event will
run smoothly and all the stress and activities are run by the management company. The event are
held for creating awareness or for expanding a particular business (Arapostathis, 2021). The
event described in this report is Isle of Wight Festival, which is a British music festival. The
music festival takes place every year annually in Newport on Isle of Wight, England. The report
is having two elements, the first element is the analysis of the event and the entertainment
industry. Further in this project, event proposal is provided which helps in evaluating the aims
and objectives of the event. Along with aims the project is also analysing the marketing trends
which will help in achieving success of the event.
MAIN BODY
Critical review of relevant literature
The sector chosen in this report in which the event is hosted is hospitality industry.
Hospitality industry is a broad sector where there is a wide scope of getting profits and success
within the industry. The activities of the hospitality sector can be separated in different sectors
like travel and tourism, food and beverages, accommodation, recreation and entertainment and
many more. Hospitality is a broad sector in the service industry which is engaged in organizing
several type of economic activities like travel and tourism, theme parks, event planning and
many more. The main aim of the hospitality industry is to satisfy the customers with their
services and experiences. This industry is providing the primary services which are related in
providing food and accommodation services at the places like amusement parks, hotels, resorts
and conferences etc. The industry is concerned in welcoming the customers as well as looking
for the primary needs of the potential as well as existing customers. The main focus of the
hospitality industry is to provide customer services and give them enjoyable experiences which
they can cherish forever.

According to the Cvent, the hospitality industry comprises of several businesses which are
hotels, theme parks, resorts and recreational activities and many more. All these activities are
interlinked to each other as they are engaged in providing their services to the customers for their
entertainment and comfort (Caruso and et. al., 2019). The atmosphere provided in the hospitality
industry have to be warm and welcoming, so that more and more customers are attracted and the
industry can capture more market share. The main aim of this industry is to offer best
experiences to the customers which can come from good meal, aesthetic room décor, luxurious
spa and entertainment. Conferences and events are seen as the biggest part of the hospitality
industry which is continuously growing. Events organized can be of any type either music,
learning, fashion, luxury or sport. It is evaluated that these type of events are helpful in
generating huge amount of revenue from public and helps in creating personal experience for the
businesses and increases their brand value.
It is evaluated that the events and the entertainment industry is the business sector which
provides the customers the emotions and the memories which they cherish forever and can't
forget. These type of businesses are engaged in sponsoring live events, cultural events, music
festivals, game events and global events and many more. There are many events within an event
and entertainment industry which are live streaming, experimental marketing, events apps, social
ambassadors and smart phones etc. some of these events are described below-
 Live streaming: Live streaming nowadays have become popular and more number of
spectators can be attracted with the use of live streaming applications (Crocq, 2020).
There are many applications which can be used by the organizers and the spectators like
you tube, Instagram and Snapchat which have changed the way in which these events
appear. It is important to create awareness among the streamers for the event to become
more successful.
 Event apps: The events nowadays are utilizing many applications and software which
will increase the quality of the services provided by the organizers. The services and the
quality provided by the applications has been improved by the years. The event
applications will help in completing the tasks with full efficiency and with more

interaction. The services and the quality provided by these applications have emerged to
be the biggest event trend setter in the industry.
 Experimental marketing: The main objective of this marketing trend is to determine the
new and innovative ideas for making connections and communications with the
spectators and with the organizers. This marketing strategy is considered as the best as it
is helping in targeting the potential audience by giving them the overall experience of the
brand. The techniques which are used in this marketing strategy are gesture recognition,
molecular catering, virtual reality and project mapping.
With the help of above explanation it is concluded that the hospitality industry is a vast business
providing several services to the customers which involves food and beverages, travel and
tourism, accommodation and many more (Fitzgerald and et. al., 2022). The main objective of
hospitality industry is to provide comfort and enjoyment which will help them relieving stress
and give them memories which they will cherish forever. Events and entertainment sector
includes several events like music, learning, sports, fashion and luxury. It is seen that this sector
is continuously expanding its horizons all over the world, as it is targeting the needs and wants of
the customers. There are several marketing trends followed by this sector which is helping in
expansion and growth of the industry.
Creative event proposal
This part of the report involves the creation of the event in the hospitality industry which
will help in providing comfort and memories to the spectators. With context to this, an event of
music festival has to be organized in this section of the report. The main aim of the Isle of Wight
Festival is to promote the young talent in front of the spectators. This festival will help in
promoting the young generation through advertisements and several social media platforms. It is
important to promote the event so that more spectators and investors are attracted towards the
event and event can become successful. This event is providing opportunities to the children to
interact with high- quality music (Getz, 2022). The main objective of this event is to attract the
audience which are least interested towards music through advertisements and promotional
strategies. Another objective is to target the teenagers by providing them with the comfortable
experience which is related to the sports and games, in which most of the teenagers are
interested.

The main concept and the plan of the music festival is to create a presentation of the
event which would give 3-D lighting effects and also high- quality music system. Within this
event there are large -sized banners on the entrance and in the ground which can help in
attracting the customers towards the music festival. For reaching out to more customers,
hoardings and boards are provided so that they can direct the spectators to have access to the
music festival. Chairs and couches have also been provided in the event so that the spectators can
enjoy the event with comfort.
The above design and the concept of the music festival will help the organizers in
attracting the targeted audience (Hongxing, Xinshu and Yin, 2020). The main objective is to
promote the young generation through the music, which gives them the opportunity to interact
with other people. In respect of this project the Isle of Wight Festival is going to be organized
from 15th to 18th June. The event is having the capacity of 15000 spectators, along with it there
will be security measures which will help in the case if there is any problem within the event.
But earlier than web website hosting an occasion it's far important to degree the
situational synthesis of the occasion for analyzing the effect of inner and outside elements that
have an impact on the song festive. The situational evaluation is described as SWOT Analysis
that's a essential device this is used to take a look at the inner surroundings of an occasion. For
coordinating above defined occasion, it's miles crucial to understand the inner in addition to
outside elements that affects the functioning of occasion. Internal elements consist of strengths
and weaknesses and outside thing consists of possibilities and threats for the occasion. The
SWOT Analysis for the Music Festive is defined as under:
Strengths
 Security system: The security system used by the music festival is their in the case of
any problem. The security system will help in maintaining safety and security within the
event and will also determine the crimes and the thefts.
 Location: Location is important for every event, as it plays a significant role in attracting
spectators. The Isle of Wight festival will be held at Newport at England, which is
approachable to the general people (Luong and Knobloch-Westerwick, 2021). More
people will be attracted to this place, as the transport facilities available at this location
are good and will help the spectators in attending the event.

Weaknesses
 Space management: Space management is a weakness for the event as the festival is
organized on a large scale, so it is important that the organizers choose a location where
more number of people can be gathered. So it is important that the space is managed for
effective completion of the event.
 Expensive: The Isle of Wight Festival will be using highly updated technologies and the
music systems, which will make it expensive (Mulder and et. al., 2021). The artists
involves within the event have to be paid who charge huge amounts of money from the
organizers for performing.
Opportunities
 Future expansion: With the organization of the Isle of Wight Festival, the public will be
attracted and this event will help UK with more number of tourists during the time of
festival and in the near future.
 Builds brand value: If this event will be successful than it will help the hospitality
industry in building their brand value among the spectators across the world.
Threats
 Crowd disaster- Crowd management can be a threat for the company, as if the Isle of
Wight Festival is not planned properly than the crowd can not be managed in effective
way. It is important to manage the crowd so that no one will get injured and the event
will be completed successfully.
Event project implementation
Event hosting plan, including a GANTT chart:
For hosting an isle of wight festival, a plan have to be taken in consideration in which a
process to host an event is being discussed. This plan have many steps which will assist music
festival to achieve the success. Firstly, to hosting an event, the objective and goals were defined
that have to be achieved at time of hosting an event (Olson and Brown, 2018). The goals and
objectives have to be achieved in an effectual manner so that this can save both time and cost.
After a budget is made through considering all resources which were needed to accomplish isle

of weigh festival. The funds for a particular activity have to be raised in an proper manner and
the utilisation of resources have to be on an optimum level. After establishment of a budget, the
next step is for building a team which will assist to host the respective event in an effective and
efficient way. Contacting popular artists to perform and make contribution in the event. A good
team have to be developed so that they can have effective communication and interaction with
the other team. This will assist to increase the productivity level for this event and this also helps
in facilitate to meet the objective of isle of weigh festival. When the team is being developed, the
next step is to select the venue and decide the dates to host this event. The venue need to be
selected in this type of manner so one can be without problems reachable for the public
(Richards, 2022). After promotional techniques have been observed for taking pictures
maximum of the target-target target market with the assist of classified ads in virtual
commercials, social media, on-line and offline modes for commercials. On social media
consisting of Instagram, there have been virtual playing cards and posters to ask increasingly
customers. In addition to this, complementary T-shirt, on-line price price tag offerings can be
there to bolster the occasion. The exceptional of tech device can be advanced as this consists of
excessive fine song system, 3-d lights, cameras for protection and lots of greater. To appeal to
extra target target market, there may be appealing hoardings and banners of occasion so while an
man or woman see them, they assume to wait the occasion. Sign forums should be supplied for
the humans to attain the occasion venue and those experience snug at time of accomplishing
occasion venue. The excellent advertising plan and techniques will help in making this occasion
extra appealing and powerful and additionally resource to acquire the success. The GANTT chart
for isle of wight pageant is defined below:

Promotional strategies:
These are the techniques which have been designed and framed to tell and bring the
client-base for the capabilities and blessings of a selected carrier and product. In isle of wight
pageant, the promotional techniques have been utilised to resource capabilities and advantages of
this track pageant to the overall public and in particular for younger generations. This will help
to seize extra target-target target market for the occasion. There are many methods to sell this
occasion like social media, marketing and marketing, e-commerce, virtual marketing and
marketing and lots of extra (Van Winkle and Bueddefeld, 2020). In this competition, there could
be bargain on early chicken booking, complementary T-shirt, purchase one get one unfastened
might be to be had on promotional techniques so that you can help to sell this occasion. This will
facilitate the pageant to get extra patron and might make bigger the extent for his or her
productivity. The occasion may be promoted through making direct verbal exchange with the
person anywhere possible, this could offer quality final results for the occasion as client sense
worth time of having private invitation. Dedicating and running a blog pop-ups is any other
promotional techniques which help in fulfillment of the occasion.

Resource allocation:
Resources are the matters which is wanted to finish the task in an green and powerful
way. There are many type of assets which have been required in isle of wight festiva. Some of
assets are noted below:
• People: These are aid which help in retaining and making plans the overall performance of the
occasion with appearing the feature collectively in a set to make right cooperation and
collaboration with the members. This will help to obtain the fulfillment of occasion in a powerful
way.
• Tools: Tools have been the gadgets which have been utilised withinside the task to finish a
undertaking. In relation to isle of wight pageant, equipment are critical for human sources
withinside the occasion. There are many kind of gear which had been used withinside the
occasion including developmental equipment, making plans equipment, promotional equipment,
strategic equipment including commercials and lots of different. There are a few different
equipment which have been had to host the occasion and there are a few a few software together
with Trello that is a unfastened app that match for making plans an occasion.
• Food and snacks: Food leaves closing impact and make the occasion or task stand out and
additionally help to allow different humans for listen the hints for the occasion. In isle of wight
pageant, snacks and meals had been served to public because the refreshment for them in an
effort to live longer withinside the pageant.
• Technology: This play an important position in web website hosting isle of wight competition
and decorate the overall performance withinside the pageant. The function of generation in an
competition making plans is critical as this make it an less difficult undertaking for supervisor to
organise an a success occasion and deliver invitation to the guest. This can help to choosing
quality venue, higher making plans, control of all sports with the help of the internet, and visible
era that may help to arrange a a success occasion (Winfree and et. al., 2018). In relation to isle of
wight competition, this help to keep time, get permits, hold higher networking and be cost-
powerful with using virtual web sites and social media. This help to control all paintings via
supplying the proper steering and schooling with the resource of recent generation.
• Funds: This is an critical supply of finishing and starting the undertaking which nation how
sports can be finished via the usage of right investment. If there may be much less finances then

could be hard for an business enterprise to organise the competition properly. Management is
accountable to estimate price range which want to begin any occasion and allocate finances
accordingly. In context of modern occasion, investment is utilised thru managers to allocate
withinside the above record that is concluded that the amusement and activities withinside the
hospitality enterprise help to make consumer loyalty thorough attain goal in a success way. In the
existing portfolio, the occasion of isle of wight pageant is organised in hospitality enterprise for
attracting youths for the track enterprise. In this record, there is a superb reason behind the
hospitality enterprise wherein idea of this enterprise is explained. Along with this, tendencies of
marketplace withinside the enterprise is being considered which help the occasion to reap
achievement. Moreover, the technique to organise a occasion is mentioned on this document. In
this technique, the targets and goal of an occasion have been determined in conjunction with
layout and idea of this occasion. The occasion venture plan is carried out on this record which
consist of target target market targeted, date, venue and the projection of occasion. The occasion
web website hosting plan additionally taken into consideration on this assignment which consist
of a GANTT chart to host this occasion. Along with this, many promotional assets and
techniques allocation consists of the finances have been additionally mentioned to stick the
occasion and reap the goal in a hit way and set finances in a selected hobby that may help to
carry out an a hit occasion and expand organisational productivity.
Budgeting:
Particulars Amount(£)
Lightings 200000
Equipments 400000
Marketing 50,000
Safety measures 50,000
Technologies 200000
Food and snacks 100000
Total 1000000

CONCLUSION
In the above record that is concluded that the amusement and occasions withinside the
hospitality enterprise help to make consumer loyalty thorough gain goal in a success manner. In
the existing portfolio, the occasion of isle of wight pageant is organised in hospitality enterprise
for attracting youths for the song enterprise. In this document, there is a superb reason behind the
hospitality enterprise wherein idea of this enterprise is explained. Along with this, tendencies of
marketplace withinside the enterprise is being considered which help the occasion to attain
success. Moreover, the procedure to organise a occasion is mentioned on this file. In this
procedure, the goals and goal of an occasion have been determined along side layout and idea of
this occasion. The occasion task plan is performed on this record which consist of target target
market targeted, date, venue and the projection of occasion. The occasion web website hosting
plan additionally taken into consideration on this task which consist of a GANTT chart to host
this occasion. Along with this, many promotional assets and techniques allocation consists of the
price range have been additionally mentioned to stick the occasion and attain the goal in a
success manner.

REFERENCES
Books and Journals
Arapostathis, S.G., 2021. A methodology for automatic acquisition of flood‐event management
information from social media: the flood in Messinia, South Greece, 2016. Information
Systems Frontiers, 23(5), pp.1127-1144.
Caruso and et. al., 2019, September. Embedding 5G solutions enabling new business scenarios
in Media and Entertainment Industry. In 2019 IEEE 2nd 5G World Forum (5GWF) (pp.
460-464). IEEE.
Crocq, F., 2020. Smart technologies in musical event management. In Шаг в будущее:
искусственный интеллект и цифровая экономика: Smart Nations: экономика
цифрового равенства (pp. 9-11).
Fitzgerald and et. al., 2022. Entertainment and social media use during social distancing:
Examining trait differences in transportability and need for social
assurance. Psychology of Popular Media, 11(3), p.305.
Getz, D., 2022. Event management. In Encyclopedia of Tourism Management and Marketing.
Edward Elgar Publishing.
Hongxing, P., Xinshu, M. and Yin, Z., 2020. Government Innovation Subsidy and Executives
Entertainment Spending Perks Considering the Effect of External Governance and
Positive Emotion. Management Review, 32(3), p.122.
Luong, K.T. and Knobloch-Westerwick, S., 2021. Selection of Entertainment Media: From
Mood Management Theory to the SESAM Model.
Mulder and et. al., 2021, July. Education and certification in sound pressure level measurement,
monitoring and management at entertainment events. In Audio Engineering Society
Conference: 2021 AES International Audio Education Conference. Audio Engineering
Society.
Olson, E.D. and Brown, E., 2018. Perceptions of students in an event management program of
annotation systems and their influence on student learning. Journal of Hospitality &
Tourism Education, 30(2), pp.118-126.
Richards, G., 2022. Pulling the long tail of event management research. Journal of Policy
Research in Tourism, Leisure and Events, 14(2), pp.215-218.
Van Winkle, C. and Bueddefeld, J., 2020. Information and communication technology in event
management. Handbook of e-Tourism, pp.1-22.
Winfree and et. al., 2018. Media, Entertainment, and Sport Management. In Sports Finance and
Management (pp. 211-235). Taylor & Francis.