Questionnaire on the Impact of Electronic Word-Of-Mouth on the Purchasing Decision Making Of People in HK In Relation to Scuba Diving

Running head: QUESTIONNAIRE 1
Questionnaire on the Impact of Electronic Word-Of-Mouth on the Purchasing Decision Making
Of People in HK In Relation to Scuba Diving
Student Name
Institution Affiliation

QUESTIONNAIRE 2
Questionnaire on the Impact of Electronic Word-Of-Mouth on the Purchasing Decision Making
Of People in HK In Relation to Scuba Diving
1. Do consumers rely on eWOM as a pivotal source of information for guiding them in
their purchasing decision for scuba diving?
2. Are electronic word of mouth true and reliable? Do they represent the true value of
different service providers?
3. Do social media platforms such as Instagram, Facebook, and Twitter affect consumer
decision on scuba diving? Do different online platforms have the same reviews on the
particular service provider or are they contrasting?
4. Does online customer reviews and feedback affect consumer decision on the service
provider to choose for scuba diving? Are the reviews and recommendations updated?
Are they consistent from different individuals about a particular service provider?
5. Which gender is more influenced by eWOM on the service provider to choose for
scuba diving?
6. Which age range is more influenced by eWOM on the service provider to choose for
scuba diving?
7. Does the brand as passed by different social media platforms and media houses have
an effect on consumer choice for a service provider for scuba diving?
8. Do marketers influence consumers in their scuba diving purchasing decision?
9. Do the more positive reviews about a particular service provider increase the
purchasing decision of a consumer and vice versa?
10. Do previous customers’ recommendations and reviews affect customer buyer
behavior for scuba diving about age and gender?