Examination Cover Sheet Assignment 2022

Examination Cover Sheet
Student Information (For group assignment, please state names of all
members)
Grade/Marks
Name ID
NGUYEN NGOC MY KIM E1900280
Module/Subject Information Office
Acknowledgement
Date/Time
12 Jan, 2022
Module/Subject Code MKT301
Module/Subject Name Intergrated Communication Marketing
Lecturer/Tutor/Facilitator
Due Date 12th Jan, 2022
Assignment Title/Topic Final Examination
Intake (where applicable) UFM
Word Count
Declaration
- I/We have read and understood the Programme Handbook that explains on plagiarism, and I/we testify
that, unless otherwise acknowledged, the work submitted herein is entirely my/our own.
- I/We declare that no part of this assignment has been written for me/us by any other person(s) except
where such collaboration has been authorized by the lecturer concerned.
- I/We authorize the University to test any work submitted by me/us, using text comparison software, for
instances of plagiarism. I/We understand this will involve the University or its contractors copying
my/our work and storing it on a database to be used in future to test work submitted by others.
Note:
1) The attachment of this statement on any electronically submitted assignments will be deemed to have
the same authority as a signed statement.
2) The Group Leader signs the declaration on behalf of all members.
Signature: Date: 12 Jan, 2022
Email: [e-mail]
Feedback/Comments*

Main Strengths
Main Weaknesses
Suggestions for improvement
Grader’s signature
Student acknowledge feedback/comments
Student’s signature:
Date: Date:
Note:
1. A soft and hard copy of the assignment shall be submitted.
2. The signed copy of the assignment cover sheet shall be retained by the marker.
3. If the Turn-it-in report is required, students have to submit it with the assignment. However,
departments may allow students up to THREE (3) working days after submission of the assignment
to submit the Turn-it-in report. The assignment shall only be marked upon the submission of the
Turn-it-in report.
*Use additional sheets if required.

E1900280_NGUYEN NGOC MY KIM
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TABLE OF CONTENTS
Question 1........................................................................................................................ 1
Target audience.......................................................................................................... 1
Demographics...................................................................................................... 1
Geographics ........................................................................................................ 2
Psychographic ..................................................................................................... 2
Behaviour............................................................................................................ 2
Objectives .................................................................................................................. 2
Creativity Strategy ...................................................................................................... 2
Promotional Plan ....................................................................................................... 3
Pre-event ............................................................................................................. 3
During event........................................................................................................ 3
Question 3........................................................................................................................ 4
Question 4........................................................................................................................ 6
TABLE OF IMAGES
Image 1 : Home page - Tagline...............................................................................................4
Image 2 : Story.........................................................................................................................5
Image 3 : Price products - A product gallery..........................................................................6

E1900280_NGUYEN NGOC MY KIM
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Question 1
Target audience
Analyzing the target audience in every campaign is the central component for marketers and
businesses to make an accurate strategy for releasing new products/services, promoting, and
increasing awareness of the products/services. The target customer group analysis phase will be
studied through demographics, geographics, psychographics, and behavior factors. The useful
information analyzed will help marketers identify potential customers for businesses and
appropriate products/services to be offered.
In the promotional mix plan, the target audience is divided into two main groups: primary and
secondary target audience. Both male and female consumers are the primary target for introducing
and developing awareness of the EESH product line, with a particular focus on clients aged 18 to
45 years old. These are end-target customers who are particularly ideal for the brand because they
are both interested in appearance and in consumer products with natural ingredients when they
belong in that age range. The second target market for EESH is social beauty groups, such as
beauty bloggers who would try out new products and share back to their subscribers/followers.
Contributions from beauty bloggers and members of social beauty communities will aid in the
rapid dissemination of EESH's products' brand image among customers.
Demographics
The target audience of EESH for the natural herbal hair care product line is extremely diverse
because it belongs to convenience goods, almost all consumers need to buy this product in daily
life. The targeted range of customers will be in 18 - 45 years old. With the range of age selected,
we believe the target customers are suitable for our operation - purchasing through an online
website. Next one in demographic factors, target buyers will have careers as students, colleagues,
office workers, homemakers, freelancers who have a financial ability to purchase. However, this
product is set as the mid-range products with reasonable price along with the high quality from the
natural ingredients.