Unit 4: Management & Operations Assignment
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Added on 2021-05-25
Unit 4: Management & Operations Assignment
Added on 2021-05-25
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NATIONAL ECONOMICS UNIVERSITY INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICSHIGHER NATIONALSBTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)Unit Code, NumberandTitleD/508/0488 - Unit 4: Management and OperationsSemester and AcademicYearSemester 1, Academic year 2021-2022UnitAssessor(s)Nguyen Van Thuy Anh/ Duong Van Bay / Nguyen Ngoc Hien/ Nguyen Thu TramAssignmentNumberandTitleMO A1.1:Leadership and Management at Samsung Electronics Vietnam (Assignment 1 of 2)IssueDateThursday, March 29th 2021SubmissionDate10:00 am, Friday, 22th April 2021IVNameLe Thi Huong LanIV DateTuesday, March 23th, 2021Student NameNEU Student IDPearson IDPlagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students whobreak the rules, however innocently, may be penalised. It is your responsibility to ensure that youunderstand correct referencing practices. As a university level student, you are expected to useappropriate references throughout and keep carefully detailed notes of all your sources of materialsformaterial you have used in your work, including any material downloaded from the Internet. Pleaseconsult the relevant unit lecturer or your course tutor if you need any further advice.Student declarationI certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that making a false declaration is a form of malpractice.Student(s) name(s) / SignatureDate:1
Submission format and Instructions:This assignment (Assessment 1 of 2) covers Learning Outcome 1&2 (LO1, LO2). This is an individual assignment. The submission format is in the form of a case studywritten report. The assignment should have a cover page that includes the assignment code, number, tittle,assessors’ names and student’s name and ID. Attach all the pages of assignment brief with yourreport and leave them blank for official use.Ensure that authenticity declaration has been signed.Include a content sheet with a list of all headings and page numbers.Plagiarismis unacceptable. Studentsmustciteallsourcesand input theinformationbyparaphrasing,summarising or usingdirectquotes. A Referral Grade isgiven when Plagiarismisidentified in yourwork. There are noexceptions.Your evidence/findingsmustbe cited using Harvard Referencing Style. Please refer to Referenceguiding posted on Moodle.This assignment should be written in a concise, formal business style using Arial 11 or Times NewRoman 13 font size and 1.5 spacing. The word limit is 3,500 words (+/- 10%). If you exceed the word limit (excluding references andadministrative sections) your grade will be penalised.YouMUSTcomplete and submit ahardcopyand softcopyof your workon the due datesstatedon Assignment brief. Alllate workis not allowed to submit. Thisruleisnot waived under anycircumstances.Thesoftcopymust be submitted to Turn-it-in via Moodle; the hardcopytoAssignment Box, Room 404A, D2 building.Read ALL Instructionson thisPage andreviewthe Pass, Meritand Distinction criteria carefully. To pass the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To achieve a Merit, you must achieve ALL the Merit criteria (and therefore the Pass criteria). To achieve a Distinction, you must achieve ALL the Distinction criteria (and therefore the Pass and Merit criteria).UnitLearningOutcomes:LO1Differentiate between the role of a leader and the function of a manager.LO2 Apply the role of a leader and the function of a manager in given contexts.AssignmentBriefandGuidance:SCENARIOLeadership and Management at Samsung Electronics Vietnam2
Founded in 1938, nowadays, Samsung Electronics is a global leader in technology, openingnew possibilities for people everywhere. Through relentless innovation and discovery, theyare transforming the worlds of TVs, smartphones, wearable devices, tablets, digitalappliances, network systems, medical devices, semiconductors and LED solutions.Samsung Electronics Co. (SEC) was the name given to the company in 1969 after deciding toenter the electronics business.In 1970 they succeeded with production of Black-and-white TVand began exporting only two months later. The success of Samsung Electronics as atechnology provider continues to grow through the eighties as Samsung Electronics wasmerged with Samsung Electronics Semiconductors and Telecommunications. This paved theway towards a stronger hold on the international market with high-tech products. Thedevelopment has been continued on through the next decade as Samsung Electronics kepton going beyond its boundaries and restructuring its business plan to accommodate the globalscene. Since 1970, the company has used tools and techniques such as total quality control, totalprocess management, product data management, enterprise resource management, supplychain management and customer relationship management. Six Sigma was added to upgradethese innovations and improve SEC’s competitive position in world markets.In the nineties, Samsung Electronics made a wise move as its products made their way on thelist of top must-haves in their various fields. TV-LCD's, picture tubes, Samsung Electronicsprinters and other high-tech products became popular acquisitions due to their high quality.When Samsung Electronics ventured into the LCD industry in 1993, it became the world'sbest. During 1994-1996, Samsung Electronics revolutionized its business through adedication to making world-class products, providing total customer satisfaction, and being agood corporate citizen – all under the vision of "quality first”. Seventeen different products—from semiconductors to computer monitors, TFT-LCD screens to color picture tubes—climbedinto the ranks of the top-five products for global market share in their respective areas, and 12others achieved top market ranking in their areas. Nowadays, Samsung Electronics is also leading in the Internet of Things space through,among others, their Smart Home and Digital Health initiatives. The company has a powerfulinfluence on South Korea's economic development, politics, media and culture. Its affiliatecompanies produce around a fifth of South Korea's total exports. Samsung Electronics hasgrown into one of the world’s leading technology companies and become recognized as oneof the top 10 global brands. Their network now extends across the world, and SamsungElectronics takes great pride in the creativity and diversity of its talented people, who drivethem growth.Their highly qualified workforce is still striving for excellence in their respective fields makingthe whole company a huge success in the making. The secret to the company's continuoussuccess is in the constant improvement of its management structure and the application of itsphilosophies: "We will devote our human resources and technology to create superiorproducts and services, thereby contributing to a better global society."According to The Korean Herald, for the full year of2020, the company reported 36 trillionwon in operating income and 236.8 trillion won in sales, a rise of 29.6% and 2.7%,respectively, from 2019. The South Korean tech giant posted 236.87 trillion won ($212.43 billion) in revenue and 35.99trillion won in operating profit last year. While the annual revenue rose slightly by 2.78 percentfrom a year earlier, the operating profit surged nearly 30 percent on-year.It is the fourth timethat Samsung achieved an annual operating profit of more than 35 trillion won.“Although challenges from the COVID-19 pandemic continued, company-wide efforts toensure a stable supply of products and services globally helped Samsung’s fourth-quarterresults,” representative of the company said.3
Samsung Electronics in Vietnam – Facts and figures-Total investment by Samsung Electronics in Vietnam more than 17.3 billion dollars-By Jan 2016, there are 110.539 employees working in Samsung Electronics Vietnam -SEV BacNinh Factory and SEVT (Samsung Electronics Vietnam – ThaiNguyen Factory)-By end of 2018, total number of employees is about 160,000,000 people-40% of Samsung Electronics smart phones (equivalent to 150 million items) aremanufactured in Vietnam-Samsung Electronics is accounted for the largest share of TV, telephone, SBS inVietnam-In 2018, Samsung Electronics Vietnam has reached total export value of more than60billion US dollars, contributing 25% of total export value of Vietnam. -Smartphones manufactured in SEV Bac Ninh and SEVT Thai Nguyen factories areexported to 52 countries and territories.Ms. Nguyen Lam Ngoc has worked for Samsung Electronics Vietnam as the Public RelationManager for 3 years. Her duties are described as follows:Responsible for Public Relations Intiatives and Execution for all products, coveringfrom Mobile, Digital Appliances to Audio/Visual Categories. In charge of press offices with key tasks involved (Press Release & Announcements,Speech/Keynote Composition, Spoke Person Briefing, Crisis Management, and Mediadaily communications). Develop strong PR concept and thorough execution that generates buzzes throughoriginal mind-changing PR activities. Deliver hybrid innovations, and large-scale PR campaigns with key media partners. Key support for media activities, in both local (Ho Chi Minh & Ha Noi) and internationallevels (Media Trips/ Media Workshops in Europe, Asia, and North America). Monitoring PR results through standardized reports and concrete trackingmethodologies.Being in charge of a team of 22 persons, Ms. Ngoc encourages and rewards risk taking andchange. Decisions based on intuition are valued as much as those that are well rationalized.Managers or employees who have a good idea are encouraged to “run with it.” And failuresare treated as “learning experiences.” Ngoc prides on being market driven and rapidly responsive to the changing needs ofcustomers. There are few rules and regulations for employees to follow, and supervision isloose because Ngoc believes that her employees are hardworking and trustworthy. Ngoc isalso concerned with high productivity but believes that this comes through treating hersubordinates right. The job activities are designed around work teams. Team members are encouraged tointeract with people across functions and authority levels. Employees talk positively about thecompetition between teams. Individuals and teams have goals, and bonuses are based onachievement of these outcomes. Employees are given considerable autonomy in choosing themeans by which the goals are attained.However, as an expert in the area, Ngoc realized some challenges to face with:Financial Constraint: Financial belt-tightening has stemmed the flow of public relations’budgets. The company is cutting budgets, thereby leading to poor financing of the publicrelations department.4
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