Environmental Responsibility and Hotel Sustainability

This assignment investigates the influence of environmentally responsible practices on the performance and sustainability of Marine Court Hotel. The researcher utilizes qualitative research techniques, including interviews and surveys, to gather primary data. The findings are presented through themes, charts, and graphs, demonstrating the effectiveness of CSR initiatives in promoting sustainable hotel operations.

MANAGING
SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
TASK 1............................................................................................................................................3
P1 Projects aims and objectives.............................................................................................3
P2 Project management plan..................................................................................................4
P3 Gantt chart to provide time frames....................................................................................5
TASK 2............................................................................................................................................6
P4 Small scale research by applying qualitative research method.........................................6
TASK 3............................................................................................................................................8
P5 Research and data using appropriate tools and techniques...............................................8
P6 Recommendations...........................................................................................................17
TASK 4..........................................................................................................................................19
P7 Reflection on values of undertaking research to meet objectives...................................19
REFERENCES..............................................................................................................................21

TASK 1
P1 Projects aims and objectives
Title of research: “Executing CSR activities within organisations to meet sustainable
objectives”.
Aim of study: “To analyse the impact of implementation of environment responsible practices
to meet sustainable objectives”- A study on Marine Court Hotel
Research objectives:
 To critically evaluate the environment responsible practices in Marine Court Hotel
 To examine the influence of execution of environment responsible practice on Marine
Court Hotel's sustainability and performance
 To recommend some efficacious environment practices to Marine Court Hotel to meet
sustainable objectives
Research questions:
 What are the environment responsible practices in Marine Court Hotel?
 What is the impact of implementing environment responsible practices on Marine Court
Hotel's performance and sustainability?
Background of study: To run an environment responsible business is helpful to reduce its
impact on the nature and in preserving natural resources. Businesses can help the nature an d its
resources with several ways. For instance, it can use products which makes it less dependable on
environment such as rainwater tanks, solar hot water systems. Or use products which are made
with recyclable materials such as recycled plastic items, furniture made with recyclable rubber
etc. This type of nature friendly practices will not only reap benefits for environment but
business organisation are also able to save their monetary resources (Attig and et. al., 2013).
These kind of environment responsible practices also promotes the business which sets them
apart from their rivals and attracts new patrons who desire to purchase goods and services from a
nature responsible business firm. The present investigation is based upon the impact of
implementation of environment responsible practices to meet sustainable objectives with specific
reference to Marine Court Hotel, a small scale hotel in UK.

P2 Project management plan
The below table defines the plan for project management. The first task is to find a topic
for the research which will take 125 days. The designing problem statement will take shorter
time of 9 days. Also, a time frame will be prepared which will take 4 days. A literature review
will be prepared which will take 20 days to complete. Costs will calculated in a spam of 10 days.
The interpretation of analysed data will be done which will take up 9 days. Moreover, reports
submission will take 4 days to complete the process.

P3 Gantt chart to provide time frames
Task
Mode Task Name Duration Start Finish Predecessors
Manually
Scheduled
Determine topic of
research 125 days Oct 3 '17 Mar 26 '18
Manually
Scheduled
Problem statement
preparation 9 days Mar 27 '18 Apr 6 '18 1
Manually
Scheduled Determine time frame 4 days Apr 9 '18 Apr 12 '18 2
Manually
Scheduled Developing LR 20 days Apr 13 '18 May 10 '18 3
Manually Research methodology 14 days May 11 '18 May 30 '18 4

Scheduled section preparation
Manually
Scheduled Cost computation 10 days May 31 '18 Jun 13 '18 5
Manually
Scheduled
Data analysis and
interpretation 9 days May 31 '18 Jun 12 '18 5
Manually
Scheduled Evaluation of results 14 days Jun 14 '18 Jul 3 '18 6
Manually
Scheduled
Preparing conclusion and
recommendation section 10 days Jun 13 '18 Jun 26 '18 7
Manually
Scheduled Documentation 5 days Jul 4 '18 Jul 10 '18 8
Manually
Scheduled Submission of report 4 days Jun 27 '18 Jul 2 '18 9
TASK 2
P4 Small scale research by applying qualitative research method
This section discusses about the research methodology in which number of approaches are
executed for developing guidelines for the study. It presents an important proposition to
researcher for conducting defined investigation along with some logical measures for it. Also it

gives assistance to readers in interpreting the methods used by investigator to carry out the
research. Below are the numerous measures applied by the scholar in this research: Research approaches: Research approaches identifies the interpreted formulation of
investigator to conduct the investigation with a defined manner. A selected approach is
then responsible to showcase the entire context of research in which there are two kind of
approaches. They are called inductive approach and deductive approach. In the current
study, inductive research approach is preferred which will take study in a particular
context of analysing the affect of enforcement of environment responsible practices to
meet sustainable objectives in Marine Court Hotel (Cozby and Bates, 2015). The other
research approach deductive approach is not given preference in this study as it limits the
entire scope of investigation and takes it from generalized to specific context which
could not be applied in this particular research study. Research design: The first and foremost consideration of scholar is to conduct the
research by choosing a logical pattern to start it. It is a dependable variable which entirely
relies on the chosen title of the study. In the present investigation, it is conducted to
examine the affect of execution of nature friendly practices to meet sustainable objectives
(Swearengen, 2012). This is in specific reference to small scale hotel in UK known as
Marine Court Hotel where the researcher has given preference to descriptive research
design to carry out the study. This chosen research design proves to be an aid for the
surveyor to conduct an in-depth study of the chosen title where other two alternate
research designs named as Explanatory design and Exploratory design are not applied in
the current investigation. Research philosophy: It is one more central concern for the scholar to choose a
philosophical way to conduct the investigation. In this, there are two types of different
philosophical measures which are called Interpretivism and Positivism research
philosophies. Both of them are very contrary to each other. The present study is based on
interpretivism philosophy which is generally preferred to evaluate the subjective nature
of the research title (Coleman, 2013). The second choice of positivism philosophy is not
applied by the researcher for studying the present subject matter because of its objective
explications.

 Sampling: For the purpose of sampling, there are two kind of different methods that are
usually meant or distributing the respondents in a proportionate manner. In this particular
investigation, surveyor has given preference to purposive tactic of sampling to ask 10
employees of Marine Court Hotel. One more tactic of random distribution is not chosen
by the investigator because of its non probable technique which gives random assortment
of participations (Vamsi Krishna Jasti and Kodali, 2014). Nevertheless, the applied
purposive method of sampling relies on the tactic of forming possible distribution of
respondents which assists the current study. Data collection: This is the most essential concern of investigator to collect responsible
set of data and information from several different sources. For this motive, there are two
types of methods which are used for collecting data. They are named as primary sources
and secondary sources. The primary data is gathered by directly interrogating the
respondents of research to collect needed information from them (Sahu, 2013). On the
contrary, the second choice for researcher is the secondary data collection in which data
is assembles from authentic books, journals, magazines, online publications and many
more. In the present investigation, the investigator has given preference to primary
sources of data under which 10 employees of Marine Court Hotel are questioned by
taking help of a questionnaire. Data analysis: In this, the collected data is analysed and interpreted which is generally
performed by choosing methods of data analysis. With reference to this, there are two
kind of different tact of analysing the collected data. One is qualitative data and second
one is quantitative data. The selection of any one tactic relies on the chosen research
philosophy (Mackert and et. al., 2014). Thus with reference to the current study which is
conducted t analyse the analyse the impact of implementation of environment
responsible practices to meet sustainable objectives for which Marine Court Hotel is
taken into consideration. Wherein, the investigator has also preferred interpretivism
philosophy for interpreting subjective nature of research title. With reference to this,
qualitative data analysis method is chosen as it is the most helping way to examine the
recent subject by conducting a thematic analysis in it. Research constraints: There are certain restricting components when a well defined
research is carried out. In this the primary requirement for researcher is to adequate time

and money to conduct the investigation. The primary concerns of investigator are
restraining budget and limited time period to conduct such a wider set of research. Apart
from this, very less number of secondary sources of data collection is one more important
concern of the researcher. Thus, it is necessary for the surveyor to conduct the
investigation by taking support of Gantt chart for setting a well defined time span with
certain effective measures to set a budget like activity oriented budget that can be applied
for planning the investigation (Harper, 2012). Both the tact are preferred by the
researcher for conducting the research based on analysing the impact of implementation
of environment responsible practices to meet sustainable objectives in particular for
Marine Court hotel.
 Ethical concerns: There are some ethical issues involved when a research is carried out.
This is to define its moralised nature of presence. With reference to this, there are several
ethical concerns which are a pre-requisite to be adopted by the scholar. These ethical
issues includes taking permission from the respondents which are employees in this
particular study. They should not be pressurised to take participation in the investigation.
They should engage in the research with their own interest and will (Cozby and Bates,
2015). One more ethical consideration which the researcher should take into account is
the appropriate citation in the study so that verifiable and authenticated secondary sources
of data collection can be remarked. The recent investigation has showcased an ethical
practice on the part of surveyor in which employees of Marine Court hotel had given
their confirmation regarding their interest and willingness to take part in investigation
before the questionnaires were sent to them through emails.
TASK 3
P5 Research and data using appropriate tools and techniques
1) Do Marine Court Hotel implements nature friendly business practices?
 Yes
 No
2) Do your hotel provides any green jobs (director of sustainability, etc)?
 Yes

 No
3) What type of environment responsible practices are executed by your hotel?
 Energy Saving
 Recycling wastage
 Using renewable resources
 Water reduction
4) Which kind of activities your hotel would like to carry out in the emerging years?
 Development of new products and services which reduce environmental issues
 Reduction in green house gas emission and waste
 Improvement in environmental impact of offerings
5)According to your view, does nature friendly business practices generates benefits for
business performance and sustainability?
 Agree
 Strongly disagree
 Disagree
 Strongly agree
6) What type of benefits does environment responsible practices provides to Marine Court
Hotel?
 Cost reduction
 Attracting new patrons
 Improves sustainability
 Competitive advantages
7) What are the environmental risks does Marine Court hotel face?
 Frequent intense weather conditions
 Decreasing in demand
 Global impacts
 Increasing costs
8)Does your hotel prepares risk management plan to overcome the risks mentioned
above?
 Yes
 No

9)Recommend some effective nature friendly practices to your hotel to meet its
sustainability objectives?
Theme 1:Majority of respondents agreed that Marine Court hotel does not focus much on
implementing environment responsible practices.
Yes No
0
1
2
3
4
5
6
7
4
6
Series1

1) Do Marine Court Hotel implements nature friendly business practices?
Yes 4
No 6
10
Interpretation:The above graphical data presents the response of 10 employees when they were
asked about the business practise of Marine Court Hotel being nature friendly. The information
so gathered denoted that out of 10 people, 4 agreed that business practises were nature friendly
while rest 6 strongly disagreed. This implies that majority of employees considered the strategic
governance of company to be non-friendly.
Theme 2:Most of the respondents agreed with the fact that Marine Court hotel does not offers
green jobs.
2) Do your hotel provides any green jobs (director of sustainability, etc)?
Yes 3
No 7
10
Yes No
0
1
2
3
4
5
6
7
8
3
7
Series1

Interpretation:This statistical data provides information regarding the agreement of employees
with the fact whether Marine Court Hotel has certain provision for any sort of green jobs. Out of
10 employees, 3 individuals agreed while 7 people disagreed with this statement. The outcome
from this data is that company doesn't provide any sort of green jobs which can drive
organisation towards sustainability or environment friendly practises.
Theme 3:Majority of employees accepted that Marine Court hotel implements environment
responsible practice of recycling waste.
3) What type of environment responsible practices are executed by your hotel?
Energy Saving 3
Recycling wastage 4
Using renewable resources 2
Water reduction 1
10
Interpretation:There are different types of environment responsible practises which can be
adapted or executed by Marine Court Hotel for moving a step towards sustainability. When 10
employees were asked their view regarding these variety of activities, 3 people agreed with
Recycling wastage Water reduction
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
3
4
2
1
Series1

energy saving, 4 with recycling of waste materials, 2 agreed with use of renewable resources
while 1 agreed with water reduction. This implies that the organisation is making some sort of
efforts in reducing carbon footprint and increasing focus towards ecologically beneficial
activities.
Theme 4: A clear majority of respondents responded that hotel would like to develop new
products and services which reduce environmental problems as its nature friendly practice.
4) Which kind of activities your hotel would like to carry out in the emerging years?
Development of new products and services which reduce environmental issues 5
Reduction in green house gas emission and waste 3
Improvement in environmental impact of offerings 2
10
Interpretation: A range of activities where denoted in the conducted research, from which
employees were asked to mark those activities which will be carried out by hotel in the emerging
years. The figure depicts responses which were gathered from the analysis. Out of 10 employees,
5
3
2
Development of new
products and services which
reduce environmental issues
Reduction in green house
gas emission and waste
Improvement in
environmental impact of
offerings

5 agreed that company will develop new products and services that are environmentally
compatible while 3 agreed with company's focus on reduction of green house gas emission and
waste. On the other hand, 2 individuals stated that Hotel would improve methods so that
environmental impact is reduced.

Theme 5: Majority of employees agreed that environment responsible activities generates
advantages to improve performance and sustainability of Marine Court hotel.
5)According to your view, does nature friendly business practices generates benefits
for business performance and sustainability?
Agree 4
Strongly disagree 2
Disagree 1
Strongly agree 3
10
Interpretation:From the above graphical representation, 10 employees and their responses were
recorded when considering their views. 4 people agreed that nature friendly business practises
generates benefits for the organisation in the form of enhanced performance and sustainability.
However, 2 individuals strongly disagreed from this statement and 3 people strongly agreed. On
the contrary, only one person disagreed from the fact. This depicts that 7 people were agreeing
that natural practises enhance performance and help in achieving sustainability for the company.
5
3
2
Development of new
products and services which
reduce environmental issues
Reduction in green house
gas emission and waste
Improvement in
environmental impact of
offerings

Theme 6:Most of the respondents accepted that execution of nature friendly initiatives provide
the advantage of attracting new customers in the hotel.
6) What type of benefits does environment responsible practices provides to Marine
Court Hotel?
Cost reduction 3
Attracting new patrons 4
Improves sustainability 2
Competitive advantages 1
10
Interpretation: From the above graphical representation, it is clearly denoted that out of 10
employees who participated in the research, 4 individuals felt that attracting new patrons is the
benefit which can be obtained by Marine Court Hotel when environment responsible practises
have been adopted. On the other hand, 3 individuals stated that cost reduction is the benefit of
such measures and 2 people agreed with the option of improvements in sustainability. Moreover,
1 person agreed that competitive advantage is acquired by organisation after adapting such
Improves sustainability
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
3
4
2
1
Series1

strategies. It can be stated that Marine Court Hotel can gain all the benefits if environment
responsible practises are chosen.

Theme 7:Majority of employees agreed that risk of decreasing demand is the most influential
environmental risk which affects Marine Court hotel.
7) What are the environmental risks does Marine Court hotel face?
Frequent intense weather conditions 2
Decreasing in demand 5
Global impacts 2
Increasing costs 1
10
Interpretation:The Marine Court Hotel is subjected to certain environmental risks namely:
intense weather conditions, decreasing demands, global impacts and increasing costs. When
asked from 10 people their choice of risks from the above mentioned ones, 5 people stated that
decreasing demands is the major risk while 2 people agreed with frequent intense weather
conditions and 2 people stated global impacts. Moreover, 1 person believed that increased costs
is also an environmental risk faced by organisation. It can be inferred that Marine Court Hotel
would be deeply impacted by the environmental hazards i.e. frequently changing intense climatic
conditions.
2
5
2
1
Frequent intense weather
conditions
Decreasing in demand
Global impacts
Increasing costs

Theme 8: A clear majority of employees accepted that Marine Court hotel does not design any
type of risk management plan to face the risks.
8)Does your hotel prepares risk management plan to overcome the risks mentioned
above?
Yes 4
No 6
10
Interpretation: The risk management plan is a necessity for every business organisation
irrespective of their nature of functioning. When asked from 10 employees of Marine Court
Hotel whether this organisation prepares risk management plan to overcome aforementioned
risks, then above depicted responses were gathered. 4 people stated that company has a risk
management plan while 6 of them disagreed with this statement. It can be stated that maximum
people denoted that there is no such risk management plan prepared by Hotel.
Yes No
0
1
2
3
4
5
6
7
4
6
Series1

P6 Recommendations
With the above research study, certain problems in Marine Court hotel are being identified. For
resolving these problems, here are certain effective environment responsible practices to Marine
Court Hotel to meet its sustainable objectives:
 From the above research it has been analysed that Marine Court hotel does not focuses
much on nature friendly business practices. Thus, it is recommended that cited hotel
should execute some effective environment friendly practices.
 The quoted hotel is advised to offer some type of green job such as Sustainability
Director etc. This will improve the CSR activities related to environmental concerns in
the organisation.
 With the investigation being conducted by the researcher, it has been observed that cited
hotel pays attention on environment responsible practice such as recycling of waste
material. Thus, it is suggested, that chosen hotel should practices the nature oriented
activities such as saving energy, taking use if renewable resources and use water less as
much as possible.
 For the future perspectives, cited hotel is recommended to implement nature friendly
activities like reducing green house gas emission and wastage, bringing improvement in
environmental affects of its products and services.
 The chosen hotel is advised to implements such environment responsible practices in the
organisation that it generates more and more benefits which improves business
performance and sustainability.
 The quoted hotel is recommended to execute such environmental responsible activities
which produces advantages like reducing cost, improvement in sustainability, gaining
competitive advantages etc.
 The stated hotel is advised to focus not just on environmental risks such as decreasing
demand. It should also emphasise on frequently changing intense weather conditions,
global implication, and increasing cost which can make a negative impact on the
performance and sustainability of organisation.
 Quoted hotel is suggested to make a risk management plan which will identify the risks
which are brought by changes in climatic conditions. Then after that, it is suggested to